Reading Report

Netflix is going to take over the world with his extense online catalog?
A new study by the Internet traffic experts at Sandvine suggests that Netflix streaming accounts for nearly 30 percent of bandwidth usage in North America, more Web traffic than any other source. In fact, real-time entertainment accounts for almost 50 percent of overall Web traffic. That makes Netflix the biggest thing you can pay for on the Net (at least in terms of bandwidth), bigger than iTunes or such popular free-or-pay-a-little sites such as YouTube, Facebook and Hulu.

The Internet is now primarily an entertainment medium. That may seem obvious, but it's still striking to learn that, say, social networking and gaming aren't even among among the top five biggest traffic activities. Web browsing still is, but it takes up just 16.6 percent of bandwidth, less than half the percentage it accounted for just two years ago. Netflix is only going to get bigger. Recent deals, like the one signed this week to make Miramax's classic library ('Pulp Fiction,' 'The English Patient,' 'The Crying Game' and other indie favorites from the last quarter century) available for streaming on Netflix is only hastening the day when Netflix becomes the Web's movie catch-all. (This despite the belated entry of such giants as YouTube and Amazon into the streaming marketplace.) By the end of this year, Sandvine expects the real-time entertainment category to rise from 49.2 percent of usage to 60 percent by the end of the year, with Netflix making up the bulk of that. Theaters? What theaters? it seems the day is at hand when subscription-based home delivery onto the device of your choice becomes the primary way movies are distributed. Theatrical won't completely disappear; studios still depend on the hype and reviews surrounding a film's theatrical release as a marketing tool for the rest of a movie's lifetime on all other platforms, and there will always be teenagers and others who use movie theaters as a dating destination. But theatrical will be a loss leader, with most of a movie's profits coming from ondemand views at home or on mobile devices.

I Personally im in love with Netflix, they recently activated the service for all the people in Latino America, I prefer to pay only $99 Pesos a Month Rather than pay more than $250 Pesos in a cable or satellite service like dish or sky, it its recommended to have at least a 5MB Internet service to really take advantage of all the content in true HD.

PEA PINEDA JORGE ENRIQUE

DATE:

07/10/11