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TECHNICAL UNIVERSITY LUCKNOW
[Effective from the Session : 2008-09]
MASTER OF BUSINESS ADMINISTRATION
STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200
1 2 3 4 5 6 7 8
Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total
3 3 3 3 3 3 2 3 23
COURSE : M.B.A
S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029
PERIODS L T 1 1 1 1 1 1 1 1 8 P -
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100 1300
1 2 3 4 5 6 7 8 9
Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total
3 3 3 3 3 3 3 3 24
LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.
STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035
PERIODS L T 1 1 1 P -
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350
1 2 3 4 5 6 7 8 9
Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total
3 3 3 3 3 3 3 3 24
1 1 1 1 2 10
COURSE : M.B.A
S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject CT TA TOTAL Total 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000
1 2 3 4 5 6 7 8 9
Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)
3 3 3 3 3 3 18
LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.
Specialization Group : Human Resource 1. 2. 3. 4. Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04 Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ……………………… (III Semester) (III Semester) (IV Semester) (IV Semester)
Specialization Group : Marketing 1. 2. 3. 4. Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04 Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)
Specialization Group : Financial Management 1. 2. 3. 4. Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04 Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)
Specialization Group : Information Technology 1. 2. 3. 4. Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04 Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)
Specialization Group : International Business 1. 2. 3. 4. Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04 International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management…………. (III Semester) (III Semester) (IV Semester) (IV Semester)
Specialization Group : Open Specialization (Choose any one in IV Semester) 1. 2. 3. 4. Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04 Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management………………………. (IV Semester) (IV Semester) (IV Semester) (IV Semester)
MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course. EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.
Research methodology. importance of the study. ordinarily assigned by the organization where student undergoes training. 6. It will contain 6 . The training will be of 6 to 8 weeks duration. Relevant tables and bibliography should support it. This chapter will form part I of the Report. The report should ordinarily be based on primary data. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. the project report will be referred to the third examiner. It is mandatory that the student will make presentation in the presence of teachers and students. During the course of training. the student is expected to learn about the organization and analyse and suggest solutions of a live problem.SUMMER TRAINING PROJECT REPORT: 1. The student. The report will contain the objectives and scope of the study. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. At the end of second semester examination. The average of the marks awarded by the 2 two examiners will be taken into account for the results. This should deal with brief history of the organization. Experience of teaching MBA classes as guest faculty shall not be counted. Part II of the Report will contain the study of micro research problem. The Report will have two certificates. The College/Institute will facilitate this compulsory training for students. 4. However. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. performance products/services and problems faced. One comprehensive chapter must be included about the organization where the student has undergone training. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. The research project report will carry 150 marks. The report will be typed in A-4 size paper. which will form part of third semester examination. 7. RESEARCH PROJECT REPORT: In fourth semester. every student of MBA will undergo on-the-job practical training in any manufacturing. 2. analysis of data collected. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. 3. In case the difference in the awards given by the examiners is 30 or more marks. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. 8. the organization (where the student is undergoing training) will assign a problem/project to the student. The report will be evaluated by two external examiners. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. its structure. It should reflect in depth study of micro problem. use. There will be no internal examiner. service or financial organization. conclusions and recommendations. These two certificates should be attached in the beginning of the report. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). During the training. after the completion of training will submit a report to the College/Institute. 5. The student is expected to answer to the queries and questions raised in such a meeting.
A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith. This is also to see the articulation of what is being learnt by them. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course. The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University. The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship. The number of pages in the report will be 75 or more. 7 .relevant charts. diagrams and bibliography. The student will submit three copies of the report to the Head of the MBA program. The report should be typed in A-4 size paper.
Bureaucracy. Pre-control of Inputs. participation. Management Skills. Controlling: Concept. Hawthorne Experiments and Human Relations. UNIT III (10 Sessions) Staffing: Concept.Fundamentals of Management: Essential Concepts and Applications (Pearson Education. Job Design. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature. Robbins & Coulter . Management Vs. Types of Planning. Job Enrichment & Morale Building. Contemporary views on Leadership: Transformational-Transactional. Evolution of Management: Early contributions. Nature. . Taylor and Scientific Management. Developing a Quality Control System. Charismatic-Visionary leadership. Methods: Pre-control: Concurrent Control: Post-control. Special Motivational techniques: Money. Organisation Theories. . Hours : 40 UNIT I (8 Sessions) Management: Concept. Scope. Training & Development. Recruitment & Selection.Management (Prentice Hall of India. 12 Edition 2008) th th 8 .Revised (Effective from session 2010-11) MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max. Quality of Work Life.Management (Prentice Hall of India. UNIT IV (12 Sessions) Leadership: Concept and Functions. Decision Making. Levels of Management. Motivation and Performance. Importance. Direction and Supervision Motivation: Concept. Planning Premises and Forecasting. Organizing: Concept. Organisational Design. Total Quality Control. Post Control of Outputs. Types of Control. Performance Appraisal Directing: Concept. 6 Edition) 2. and Decenzo David A. 9th Edition) 4. Freeman & Gilbert Jr . Objectives and Significance of Planning. An Integrated Control System. Forms of Organisational Structure. Social Responsibility of Managers and Ethics in Managing. The Quality Concept Factors affecting Quality. Suggested Reading: 1. Barriers to Effective Planning. Weihrich Heinz and Koontz Harold .P. Management As a Profession. Administration. Authority & Responsibility. Delegation of Authority. Combining Jobs: Departmentation. reward systems.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill. Characteristics of Quality Managers. Stoner. Span of Control. Fayol’s Administrative Management. Process of Planning. Concurrent Control of Operations. System Approach. Key to Planning. Robbins S. Koontz Harold & Weihrich Heinz – Essentials of management (Tata Mc Graw Hill. 5th Edition 2008) 3. Decision Theory Approach. Process and models of Leadership Development. Manpower Planning. Management : Art and Science. Social System Approach. 6th Edition) 5.
7th Edition) 8. Analysis and its uses for managerial decision making. – Managerial Economics (Pearson Education. India Edition. Production concepts & analysis. Uses of Elasticity of Demand for managerial decision making. Profit concept and major theories of profits. 2005). 2007) 5. 7. Dynamic Surplus theory. Supply Analysis. Production function. Income. product differentiation. short-run and long-run cost curves and its managerial use. Inflation. Law of Supply. Objectives of a firm. Dominick Salvatore . Monopoly: Feature. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. Oligopoly: Features. Cross and Advertising Elasticity. Price determination. Elasticity of Demand.M. UNIT-II (12 Sessions) Demand Analysis. Exceptions to the law of Demand. Atmanand – Managerial Economics (Excel Books. kinked demand curve. types and causes. Determinants of Demand. pricing under monopoly.Modern Microeconomics (Macmillan. . Market Structure: Perfect Competition. determination of price under perfect competition. measurement of Elasticity of Demand. UNIT-IV (08 Sessions) National Income. full cost pricing.N. features. Suggested Readings: 1. Supply Elasticity. Koutsyannis A . product line pricing. Risk & Uncertainty bearing theory and Innovation theory. 2006) 4. Nature and Scope of Management Economics. 2007) 3. Petersen Craig H. Mithani D. Demand forecasting meaning. Concepts and various methods of its measurement. Price Discrimination. pricing under monopolistic competition. 2007) 6. Monopolistic: Features. Business Cycle. etal. significance and methods. price skimming. Cost concept and analysis. 2nd Edition) 9 . Hours : 40 UNIT-I (8 Sessions) Introduction to Economics.MBA 012 : MANAGERIAL ECONOMICS Max. two variableLaw of returns to scale. price leadership.Managerial Economics (Oxford.Price.Managerial Economics (Vikas Publication. Pricing Strategies. Significance in decision-making and fundamental concepts. Law of Demand. cartels. . Damodaran Suma – Managerial Economics (Oxford 2006) 2.Principles of Economics (Himalaya Publishing House. Hirschey Mark – Economics for Managers (Thomson. Dwivedi D. penetration pricing. single variable-law of variable proportion.
Comparative Balance Sheet and Trend Analysis of manufacturing. 3rd Edition) st 8) Maheshwari S. International Accounting principles and standards. Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting. Preparation of Funds Flow Statement and its analysis . Preparation of Schedule of Changes in Working Capital. 9 Edition) 6) Ashish K.Financial Accounting: A Managerial Perspective (PHI. profitability ratios. Bhattacharya.N & Maheshwari S K – An Introduction to Accountancy (Vikas.Fundamentals of Accounting and Financial Analysis (Pearson Education. 10 . preparation of Cash Flow Statement and its analysis.Essentials of Financial Accounting (PHI. Profit & Loss Account. Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis. New Delhi) 7) Ghosh T. Unit IV (10 Sessions) Funds Flow Statement: Meaning. Profit & Loss Appropriation account and Balance Sheet. 2 Edition) 10) Chowdhary Anil . 1 Edition). service & banking organizations.Financial Accounting for Management (TMH. conventions and principles. Cash Flow Statement: Various cash and non-cash transactions. 1 st Edition).N & Maheshwari S K – A text book of Accounting for Management (Vikas. Concept of Gross and Net Working Capital.P. preparation of final accounts. trademark. SUGGESTED READINGS nd 1) Narayanswami . Accounting Equation.Financial Accounting for Managers (Taxman. flow of cash. activity ratios.Financial Accounting for Management (Pearson Education. 2nd Edition).Financial Accounting for Management (TMH. Policies related with depreciation. th 5) Maheshwari S. Common Size Statement . 2 Edition). 1 Edition). 1 Edition) nd 9) Gupta Ambrish .solvency ratios. liquidity ratios. st 4) Ghosh T P . Matching of Indian Accounting Standards with International Accounting Standards.Accounting and Finance for Managers (Taxman.MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max. inventory and intangible assets like copyright. st 2) Mukherjee . journalizing of transactions. 3) Ramchandran & Kakani . market capitalization ratios . patents and goodwill. Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts.
Pareek. UNIT III (10 Sessions) Motivation: Theories of Motivation: Early and Contemporary views. Newstrom John W. Political Implications of Power: Dysfunctional Uses of Power. . 13th Edition) 5. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept. Group Dynamics: Definition.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) . Greenberg Jerald and Baron Robert A. Behaviouristic Framework and Social Cognitive Framework. . Managing Stress. Stress: Understanding Stress and Its Consequences. Formal and Informal Groups. Implications of Organisation culture. Dysfunctional Groups. Motivating a Diverse Workforce.Revised (Effective from session 2010-11) MBA 014 : ORGANISATIONAL BEHAVIOUR Max. Meaning and Types of Grievance and Process of Grievance Handling. Leadership styles in Indian Organisations. Management and Behavioural Applications of Perception. Three level Work Motivation Model. Authority and Influence. Causes of Stress. Leadership: Style and Theories of Leadership-Trait. Types. UNIT IV (12 Sessions) Organisational Power and Politics: Concept. Conflict: Concept. New Delhi. Hours : 40 UNIT I (8 Sessions) Concept. 4th Edition) 4. Resistance to change.Organizational Behaviour (Pearson Education. . Attitude: Concept. Kurt Lewin Theory of Change. Suggested Reading: th 1. Importance. Distinction Between Power. Conceptual Foundations and Importance. Process of Organisational Culture.2 nd Edition) th 11 . Sources. Process. Mc Shane L. Nature. Models of Organizational Behaviour. Kenneth H and Johnson Dewey E. Characteristics. Learning: Concept and Theories of Learning. Intergroup and Organisational. Hersey Paul. 9 Edition) 6. Personality: Concept. Group Processes and Decision Making.10 edition) 3. Analysis of Interpersonal Relationship.9th Edition) 7. Nature. Luthans Fred . Sources of Power. Steven. Approaches to Power. Robbins Stephen P. Resolution of Conflict. Personality Attitude and Job Satisfaction. Organisational Culture : Concept. Types and Theories of Personality Shaping. . Relationship with Other Fields. A Paradigm Shift. Functionality and Dysfunctionality of Conflict.Management of Organsational Behavior: Leading Human Resources (Pearson Education. 12 Edition) th 2. Blanchard. Group Cohesiveness. Classification of Conflict Intra. Interpersonal.Organizational Behaviour: Human Behaviour at Work (Tata Mc Graw Hill. . Nature. Elements of Culture. Behavioural and Situational Theories. Udai . Process and Importance. Individual. Organisational Behaviour: Cognitive Framework. Management Challenge.Organizational Behaviour (Tata Mc Graw Hill. Implementing Change. Attitude Measurement. Characteristics.Organizational Behaviour (Tata Mc Graw Hill. Stages of Group Development. Glinow Mary Ann Von & Sharma Radha R.Behavioural Process in Organization (Oxford 4 IBH. Attitudes and Workforce Diversity. UNIT II (10 Sessions) Perception and Attribution: Concept. Managing resistance to change. Nature.
Construction of Price.Linear equations.) .V. Gupta V . Standard deviation . Correlation:. Measures of central tendency: Mean.Ist Edition). Formulation of Hypotheses.An Introduction to Statistical Methods (Vikas1995.Fixed base and Chain base methods. uses of index numbers.Meaning . Partial and Multiple correlation & regression :. Applications in business decision-making. Quantity and Volume indices:. Mean deviation. 3) Render and Stair Jr . Trend analysis: Least Square method . Skewness. Index Numbers:.Statistics for Management (Pearson 2000. F-test and Chi-Square test. New Delhi. Unit II (12Sessions) Time series analysis: Concept.Linear and Non.Quantitative Analysis for Management (Prentice-Hall. Kurtosis. Components of time series.Business Statistics (Tata Mc Graw Hill 2 Edition).Meaning . Probability Theoretical Distributions: Concept and application of Binomial. 23 Edition).Meaning and types of correlation. Application of Ztest. Regression:. th 6) Levin Rubin . Bayes’Theorem and its applications. Regression equations and their application . t-test.Business Statistics (Pearson Education 2 Edition). 2) Chandan J S . Karl Pearson and Spearman rank correlation.An overview. Addition and multiplication theorems. 12 . Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making. 7th edition) nd 4) Sharma J K . Median and Mode and their implications. Additive and Multiplicative models. 7 Edition).MBA 015 : BUSINESS STATISTICS Max. Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. Techniques of association of Attributes & Testing.Statistics for Business and Economics (Vikas 1998. rd 5) Gupta C B. Coefficient of Variation ( C. Types of index numbers. SUGGESTED READINGS nd 1) Beri . Measures of Dispersion: Range. Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making.
New Product Planning and Development Process. Concept of Marketing Management. Qualities of Marketing Manager. Differentiating the Product. Marketing – Mix. Kotler. Advertising. Wants.Principles of Marketing (Pearson Education. Usefulness. 6. Electronic Marketing. Analysis. UNIT IV (12 Sessions) Pricing Decisions. Demands. Product Life cycle .. International Marketing etc. Consumer Markets and Industrial Markets. Policies Methods of Setting Price.Needs. B2C. Markets and Marketers. 8. UNIT II (8 Sessions) Market Segmentation. Product Positioning . Promotion: Promotion-mix. Segmenting the Market. Basis for Consumer/Industrial Market Segmentation. Objectives. Mc. A Brief Account of Marketing of Services. 2007) 13 . Product-Mix.Introduction.Introduction. Implementation and Control (Macmillian.Marketing Management: Planning. 5.J. Marketing Organisations. Marketing Vs Selling. Management of Channels: Current Trends in Wholesaling and Retailing. Market Targeting – Introduction. Suggested Readings: 1. 2. Importance and Scope of Marketing. B2B and C2C. Strategic Marketing Planning. Kotler Philip . 11 Edition). Procedure. Product Positioning Strategy. Functions of Marketing Management. Branding and Packaging Decisions. Pricing Objectives. Walker B. Etzel M.Marketing Management.Marketing concept & Cases special Indian Edition (Tata Mc th Graw Hill.Fundamentals of Marketing (Mc Graw Hill) th 3. Philosophies of Marketing Management. 3rd Edition). Ramaswamy V.Stages and Strategies for Different Stages of PLC. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill. Importance & Process.S. 15 Edtion). Keller Kevin Lane. Retail Distribution System in India. Customer. Koshy Abraham and Jha Mithileshwar . UNIT III (8 Sessions) Marketing . Consumer. Implementations and Control (Pearson Education 12th Edition).Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). Elements of Marketing . Factors Affecting Channel Distribution. Kotler Philip. Personal Selling. Definition. Sales Promotion. Pricing Strategies. Benefits / Purpose and Limitations of Market Segmentations. Consumer Behaviour . Channels of Distribution for Consumer/ Industrial Products. and Stanton William J . Market Segmentation Procedure. Marketing Information System and Marketing Research. 13 Edition). Direct Marketing through Internet. th 7. Rural Marketing. and Namakumari S . Stanton William J . Publicity and Public Relations. Marketing Environment.J.Mix Decisions. Planning. New Product Development-Concept and Necessity for Development. Philip and Armstrong Graw . Hours : 40 UNIT I (12 Sessions) Introduction. Product Decisions. Failure of New Products. 4. Factors Affecting Marketing Environment. Kurtz and Boone – Principles of Marketing (Thomson India edition. CRM.MBA 016 : MARKETING MANAGEMENT Max.
MS Access: Overview of MS-Access. cables. Search engines.Fundamentals of Information Technology. Suggested Readings st 1. Architecture & Functioning of Internet. printers. Issues in Implementing Electronic Commerce. URL. scanner. RDBMS. workstations. Elements of GUI based operating systemWindows-Use of menus. Telnet. Memory and output unit).(c) Storage Devices – Magnetic storage devices.. MS-Excel and MS-PowerPoint. WAN and MAN). Gopher etc. Types of computer networks (LAN. forms and reports in MS-Access. characteristics. preparation of questionnaires. Advantages & disadvantages of e-commerce.Information Technology: Inside and outside (Pearson. IP addresses. Web Browsers.. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. MICR. Network topologies. network interface cards. Bar code reader. Operating System: Definition. Components of computer networks (servers. tools and commands of windows operating system. Basic services over Internet like WWW. Types of software with examples. downloading & uploading from Internet. interpreter and assembler. Buying & Selling on Internet. hub. Goyal R – Computer Applications in Management (New Age. Cyganski . Flash Memory etc. Kakkar DN. Components of DBMS. Leon A and Leon M . 4. such as Production / Operations. 1 Edition). Recent trends in database.keyboard. Types of memory and memory hierarchy. Functions. functional components of a computer system-(Input unit. voice speech devices. Internet Protocols. 1 Edition).MBA 017 :Computer Applications in Management Max. (Vikas) 5. OMR. Types and Classification.Computers Today (Galgotia. presentations. Human Resource. queries. (b) Output devices . ISPs. Domain names. Web browsing. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer. 1st Edition). 3. Finance and Materials Management. Leon . classification of computers. Marketing. compiler. Unit III (Session 8) Computer Networks:Overview of Computer Network. plotters etc. Creating tables. Introduction to languages. switches. printing devices. Essential Components of computer Hardware: (a) Input devices . Functioning inside a computer.Introduction to Computers (Leon Vikas.) Internet:Overview of Internet. etc. CPU. Comparison between Traditional commerce and E-commerce. searching. Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. Basandra SK . Unit IV (Session 10) E-commerce: Introduction. digital camera etc. advantages and limitations of a computer. e-mail. FTP. 1st Edition). st 2. Application of these softwares’ for documentation and making reports. 14 . tables and reports (Practical) Database Management System : Overview of DBMS.Visual Display Unit. Optical storage devices. Software: Introduction.
th 4. venue of meetings. 5. 2. Sharma R. M. Khetrapal .C. candidates preparation. importance of communication in management. EMPLOYMENT COMMUNICATION : Writing CVs. dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation.MBA 018 : COMMUNICATION FOR MANAGEMENT Max. principles of effective writing. SMS. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication. participants. timing. Chaturvedi – Busines Communication (Pearson Education. 3. two sides of effective oral communication. reading a case properly (previewing. skimming. e mails. defining and classifying communication. P.D. reading. Body language. 3 Edition).. kinds and objectives of reports. workshop. non–verbal communication.Business Communication (Excel Books). strategy). communication structure in organization. electronic writing process. objectives. behavioral. scanning). effective listening. different types of cases. Notice. media interviews. types of interview. process of communication. UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. 1 st Edition 2006). what is a report purpose. decision. Intranet. analyzing the case. Minutes of Meeting. Interviewers preparation. types of visual aid. writing reports CASE METHOD OF LEARNING Understanding the case method of learning. clarity in writing. principles of successful oral communication. interview. teleconferencing. videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. Internet. Media management. leading meetings. case analysis approaches (systems. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. press conference. overcoming the difficulties of the case method. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill. Lesikar RV & Pettit Jr. Layout of business letter. Types of business letter. Impact of Technological Advancement on Business Communication. Appearance & Posture. purpose of communication.K. Seminars.Business Communication (Sultanchand & Sons Publication). Tayler Shinley – Communication for Business (Pearson Education. Business etiquettes. Paralanguage. writing memos. Group discussions. RECOMMENDED BOOKS: 1. WRITTEN COMMUNICATION Purpose of writing. 7 C’s of communication. writing technique. barriers & gateway in communication. 10 Edition). Practicing delivery of presentation. designing a presentation. Rajendra Pal . Sehgal & V. the press release. GROUP COMMUNICATION Meetings. Communication networks. Planning meetings. 15 . 4th Edition) rd 6. Advanced visual support for business presentation. conferences.
An introduction to MRTP. UNIT-IV (12 Sessions) E-Banking in India-objectives. UNIT-III (12 Sessions) Philosophy and strategy of planning in India.Business Environment (Pearson. Mishra S K & Puri V K . Environment Scanning: meaning. Stock Exchange-BSE-NSE. Shaikh & Saleem . EFT) Consumerism. Global Competitiveness.Economic Environment of Business (Himalaya Publishing House. UNIT-II (8 Sessions) Overview of Political. FEMA. the monetary policy and fiscal policy. Financial Sector reforms. EMI.MBA 021 : BUSINESS ENVIRONMENT Max. basic philosophies of Capitalism and Socialism with their variants. Suggested Readings: rd 1. The changing dimensions of these laws and their impact on business. EXIM policy. Socio-cultural. Policy with regard to small scale industries. Hours : 40 UNIT. Concepts of Mixed Economy. 1 Edition). New Economic Policy. Technological and Global environment.I (8 Sessions) The concept of Business Environment. 1st Edition) st 4. nature and scope. Interaction between internal and external environments. trends and practical uses-Recent technological developments in Indian Banking (ATM. 3 Edition). Industrial Policy in recent years. 8 Edition). banking structure reforms. Suresh Bedi . 16 . significance and nature.Business Environment Text and Cases (Tata Mc Graw Hill). SEBI Act. FDI policy. Social Responsibility of business enterprises.Business Environment (Excel Books. Multinational Corporation (MNCs) and Transnational Corporations (TNCs). Consumer Protection Act. 3. Debit and Credit Cards. Legal. th 5. Paul Justin . Globalisation. Futures and Derivatives) RBI-Role and functions. Depository system in India (Options. Francis Cherunilam – Business Environment. the process of environmental scanning. 2. Narasimhan Committee Recommendations. Text and Cases (Himalaya Publishing House.
Dissolution of firms. Attribution. Sale of Good Act. Kinds of Companies. Relevant Acts 17 . Memorandum of Association. Gulshan J. Kuchhal M. . Remedies. UNIT III (10 SESSIONS) Negotiable Instrument Act. Duties of Subscribers. Digital Signature Certificates. Winding up. Digital Signature. Regulation of Certifying Authorities. Presumption. Discharge from Liability. Articles of Association. Sense Electronic Records and Sense Digital Signatures. 7 th Edition). Holder and Holder in due course. Avtar Singh . Breach. Promissory Note. Penalties and Offences. Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. 1930 Definition of a Contract of Sale. Crossing of Cheques. Contract of Indemnity and Guarantee. Free consent. 2000 Definition. Appeals. Negotiation. Enforcement of orders and Penalties. Minor as a partner.J. 1932 Definition of Partnership and its essentials. Conditions and Warranties. Registration of Firms. Presentment. UNIT IV (8 SESSIONS) Consumer Protection Act. Quasi contracts. 4.Offer and Acceptance. Kinds of negotiable instruments. Acknowledgment and Dispatch of Electronic Records. 13 Edition) th 2. Procedure for complaints under the act. Right of Unpaid Seller against the Goods. UNIT II (12 SESSIONS) Partnership Act. Remedies for Breach. Bailment and Pledge. Prospectus. Electronic Governance. Damages for breach of a contract. Discharge of a Contract by performance. Agency. Bill of Exchange and Cheques. Legality of object. Rights and Duties of Partners : Types of Partners.MBA 022 : BUSINESS LAWS Max. The Information Technology Act. Capacity to Contract. Directors: Their powers and duties. Formation of a valid Contract . Consideration. Meetings. Noting and Protest. Companies Act. 1881 Definition and characteristics.C.Business Law (Vikas Publication. Passing of Property. Redressal Machinery under the act. 1872 Definition of a Contract and its essentials. 4 Edition) 3.Business Law Including Company Law (New Age International Publisher. Registration and Incorporation. Doctrine of Implied Authority. Bouncing of Cheques. 1956 Nature and Definition of a Company. . 1956 Aims and Objects of the Act. Impossibility and Frustration.Principles of Mercantile Law (Eastern Book Company. Suggested Readings th 1.
Determination and Selection of Sample Member. Types of Business Problems Encountered by the Researcher. UNIT II (8 Sessions) Collection of Data: Concept of Sample. Various Methods of Collection and Data. Drawing Conclusions. UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers. Check Questions. Edition 2008) 4.Research Methodology (Prentice Hall of India. Measure of Dispersion and their Advantages. 2 nd Edition. Bibliography and Annexure in the Report : Their Significance.Marketing Research (Tata Mc Graw Hill.Research Methods for Business students (Pearson Education. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. Various Types of Sampling Techniques. Sequencing of Questions. Beri G. Preparation of Questionnaire and Schedule. Application and Analysis of Variance (ANOVA). Suggested Readings: 1. Precautions in Preparation of Questionnaire and Collection of Data. Types of Research. 4th Edition) 6. Sample Size and Sampling Procedure.Research Method for Behavourial Sciences (Cengage Learning) 5. Types of Data: Secondary and Primary. Panneer Selvam . Measurement and Central Tendency.Business Research Methods (Tata Mc Graw Hill. Gravetter . Suggestions and Recommendations to the Concerned Persons. 9th Edition) 2. UNIT III (10 Sessions) Analysis of Data: Coding. Types of Questions. Cooper and Schindler . 2004) 18 .MBA 023 : RESEARCH METHODOLOGY Max. Length of Questionnaire. Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. Saunders . Research Design : Various Methods of Research Design. Precautions in Preparing the Research Report. 2007) 3. Use of SPSS in Data Analysis. Problems and Precautions to the Researchers. Process of Research: Steps Involved in Research Process. 2nd Edition.C . Editing and Tabulation of Data.
sensitivity analysis. Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems. Replacement Problem: Replacement of assets that deteriorate with time. n Jobs and Three Machines. Unit III (6 Sessions) Game Theory: Concept of game. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. Hours : 40 Unit I (6 Sessions) Operations Research:. 2003. Pure and Mixed Strategy Games. Decision-making environments:. Two jobs and m . 3 Edition). Applications of CPM and PERT techniques in Project planning and control. Dominance Method and Graphical Method for solving Mixed Strategy Game. replacement of assets which fail suddenly. Assignment model: Algorithm and its applications.MBA 024 : OPERATIONS RESEARCH Max. Project Management: Rules for drawing the network diagram. Saddle Point. Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution. Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model. Crashing of operations.Operations Research (Pearson.K. 4 Edition) 19 . Taha Hamdy . uncertainty and risk situations. rd Kothari .Decision-making under certainty.Quantitative Techniques (Vikas 1996. graphical and simplex method of solving LP problems. SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra . Application of Poisson and Exponential distribution in estimating arrival rate and service rate. Odds Method. Two-person zero-sum game.Operations Research (S. . 7th edition) Sharma J K .An Introduction (Prentice-Hall. 3 rd Edition) th Kapoor V. Scope and Applications of Operation Research in managerial decision-making. duality. 2nd edition).Machines Problems. Chand.Quantitative Techniques in Management (Tata McGraw-Hill.Operations Research .Uses. Applications of Queue model for better service to the customers. Decision tree approach and its applications.
Unit-III (10 sessions) Production Planning techniques. Hours : 40 Unit –I (10 sessions) Operations Management – An overview. dimensions of quality. Production Cycle. 2004) 8) Bedi Kanishka . 2000. New Product Development. R J – Production and Operations Management (Prentice-Hall. Scheduling types & principles. Plant Location. 1997. 2000) 4) Johnston R et al – Cases in Operations Management (Pitman. 5th Edition) 2) Chary . Six Sigma. Inventory control techniquesABC. 1993) 5) McGregor D – Operations Management (McGraw-Hill. VED. master production schedule. Unit –II (10 sessions) Forecasting as a planning tool.Production and Operations Management (Galgotia books. 9th Edition) 3) Hill T. Forecasting types and methods.Production and Operations Management (Vikas) 7) Haleem A. Quality improvement and cost reduction. Inventory Management – Objectives. Juran’s quality trilogy. SED.Production and Operations Management (Tata McGraw-Hill. Classification of operations. 1960) 6) Morton . SUGGESTED READINGS 1) Adam Jr Everetl E. Product Design. Layout Planning.Jenkins Method.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max. Box.Operations Management (Palgrave. coverage QS 9000 clauses. Definition of production and operations management. 2nd Edition) 20 . Productivity and Work study. Total Productive Maintenance (TPM). Responsibilities of Operations Manager.FSN analysis. Quality circles. Unit-IV (10 sessions) Basic concepts of quality. coverage. Measurement of errors. Factors. Exponential smoothening. Deming’s 14 principles. Work Measurement. EOQ.7QC tools and 7 new QC tools. Process. ISO 9000-2000 clauses. Line of Balance. Monitoring and Controlling forecasting models. PDCA cycle. Method study.Production & Operations Management (Oxford University Press. Routing Decisions.
Materials Budget. Sales Budget. cost concepts. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications. Methods of Costing.) 4) Bhattacharyya S K and Dearden J . 2000.) st 7) Ravi M. replacement. profit center and responsibility center and its managerial implications. Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting.Accounting for Management (Vikas. Preparation of Cash Budget. Types of Budget. 8th Ed. sales etc. Reconciliation of Cost and Financial Accounting. 3rd Ed. establishing various cost standards. Unit III (10 Sessions) Budgeting: Concept of Budget. and Overhead Variance. 3rd Ed. Value Chain Analysis. 12th edition) 2) Khan and Jain . 2004.Management Accounting: Principles and Practice (Vikas. Standard Costing: Concept of standard costs. Role of Cost in decision making.) 3) Pandey I M .) 6) Ravi M. Neo Concepts for Decision Making: Activity Based Costing. Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. concept of investment center. Differential Costing and Incremental Costing: Concept. buying etc. Capital Expenditure Budget and Master Budget. types of cost. Production Budget. Budgeting and Budgetary Control. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing. 1st Ed.Management Accounting (Vikas. types & importance . Transfer Pricing : concept.Management Accounting (Tata McGraw-Hill. calculation of Material Variance. 1 Ed.Materials. SUGGESTED READINGS: 1) Horngren et al . Labour Variance.Introduction to Management Accounting (Pearson.) 5) Sahaf M A . 1st Ed. 8 Ed. Comparison of Management Accounting and Cost Accounting. 2002.) 21 . 1987. Kishor – Cost & Management Accounting (Taxmann. multi product pricing. strategies and applications of each. and its applications and implications. cost center. Labour and overheads and their Allocation and Apportionment. Static and Flexible Budgeting. Cost Management.) th 8) Arora M N – Cost and Management Accounting (Vikas. Target Costing & Life Cycle Costing : concept. uses and applications. Advantages and Limitations of Budgetary Control.MBA 026 : COST & MANAGEMENT ACCOUNTING Max. Kishor – Advanced Management Accounting (Taxmann. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. Elements of cost . preparation of Cost Sheet. 2000. replacement. Methods of calculation of these costs and their role in management decision making like sales.
Financial Management (Tata McGraw Hill. potentiality of equity shares. 1 Ed. 2004) st 8) Ravi M.Financial Management and Policy (Pearson Education. 2004) 6) R P Rustagi . Functions of Finance Manager in Modern Age. Risk and Uncertainty in Capital Budgeting. scope and objectives of finance. factors affecting working capital requirement.). Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance. Overview of Working Capital Decision: Concept. Wealth maximization. components. NOI. 2nd revised ed. Relevance and Irrelevance Theories of dividend decision : Walter’s Model. Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits. 9) Damodaran – Corporate Finance –Theory & Practice (Wiley.Financial Management (Taxmann. SUGGESTED READINGS: th 1) Pandey I M . Process & Techniques of Capital Budgeting and its applications. Time Value of Money. Traditional and Modigliani Miller Approach.) 3) Knott G . inventory and receivables. debentures and retained earnings.) 5) Prasanna Chandra . Gordon’s Model and Modigliani Miller Model. 2004) 4) Khan and Jain .Fundamentals of Financial Management (TMH. preference shares. 9 Ed.) 22 . 12th Ed. Concept. Factors affecting dividend decision. 3rd Ed. Introduction to Working Capital Financing. Leverage Analysis – financial. weighted average cost of capital and implications. 2004. EBIT-EPS Analysis & Indifference Points. preference shares.MBA 027 : FINANCIAL MANAGEMENT Max.) 7) Lawrence J. Profit maximization vs.Financial Management (Galgotia.) 2) Van Horne . 2003.Financial Management (Palgrave. Risk and Return Analysis. Concept and Approaches of capital structure decision : NI. Kishor .Principles of Managerial Finance (Pearson Education. 2000. debentures and bonds as sources of long-term finance. Financial decision areas. operating and combined leverage alongwith implications. Gitman . Unit III (10 Sessions) Financing Decision: Long-term sources of finance. Unit II (8 Sessions) Investment Decision: Appraisal of project. 1st Ed. Working Capital Management: Management of cash.Financial Management (Vikas. Cost of Capital : Cost of equity.
10 Ed. Transfer and Separation: Promotion – purpose. the offer of employment. Separation – lay-off. Role of HR managers. The systematic approach to recruitment: recruitment policy. selection methods. Compensation Administration: Nature and Objectives of compensation. Job Evaluation. Personnel functions. principles and types. HRD Vs. dismissal. Industrial Relations: Nature. and evaluation of process. Suggestion Readings : th 1. retrenchment. Human Resources Development in India: evolution and principles of HRD. Disciplinary Procedure.) th 5. Voluntary Retirement Scheme. Procedures and Techniques including 360 degree Performance Appraisal. Bernardi – Human Resource Management (Tata McGraw Hill. resignation. Strategic Management Process – Environmental Scanning. Job Specification. Difference between HRM and Personnel Management. Purpose of appraisal. principles and types. The systematic approach to selection: the selection procedure. Aswathappa K . Strategic Human Resource Management : Nature of Strategies and Strategic Management. Rao VSP – Human Resource Management. Dessler – Human Resource Management (Prentice Hall. recruitment procedures. importance and approaches of Industrial Relations. Text and Cases (Excel Books. recruitment methods and evaluation. Job Analysis – Job Description. Evolution of HRM environment – external and internal. Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning. implementation and evaluation. purposes. processes and limiting factors. UNIT III (10 Sessions) Training and Development: Purpose. Promotion. 3. nd 2. 4 Ed. Nature and Scope. 10th Ed.) th 4. 2 Ed. components of pay structure in India. Prerequisites for an effective incentive system. Transfer – reason. 5 Ed. Incentive Payments : Meaning and Definition.Human Resource and Personnel Management (Tata McGraw Hill. Types and Scope of incentive scheme.) 23 . Performance Appraisal: Definition. UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition.). Methods and issues of training and management development programmes. Incentive Schemes in Indian Industries.). Ivansevich – Human Resource Management (Tata McGraw Hill. Strategy Formulation. UNIT II (8 Sessions) Human Resources planning: Definition. Fringe Benefits. the design of application form. Grievance Handling Procedure.MBA 028 : MANAGING HUMAN RESOURCES Max. Fair Wage and Living Wage. Wage Policy in India – Minimum Wage. Human Resources Information system (HRIS): HR accounting and audit. HRM functions and objectives.
) 5.MBA 031 : SUPPLY CHAIN MANAGEMENT Max. inbound and outbound logistics.Logistics and Supply Chain Management (Macmillan. Key Issues in SCM. Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. various costs associated with inventory. exercises –numerical problem solving . bullwhip effect in logistics. st 4. single vendor concept. Value Addition in SCM-concept of demand chain management. (Pearson. Use of mathematical model for vendor rating / evaluation. SUGGESTED READINGS 1.A Text Book of Logistics and Supply chain management (Macmillan.). value and information). Sahay B. various EOQ models.) 24 . Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management. . management of stores.I. Logistics costs.Supply Chain Management (Macmillan. . Benchmarkingconcept. accounting for materials. Unit III (12 Sessions) Inventory Management: Concept. logistics sub-system. Raghuram G. ABC. Just-In-Time & Kanban System of Inventory management. 3 rd Ed.K. Various flows (cash. Agarwal D. CRM Vs SCM.S.) th 2. Chopra Sunil and Peter Meindl .A. re-order point / re-order level fixation.Material Management. Krishnan Dr. different models.Supply chain management (Pearson.) . 1 Ed. SDE / VED Analysis. Features and Implementation. Outsourcing-basic concept.New Delhi. lead time reduction. Distribution and warehousing management. Purchasing & Vendor management: Centralized and Decentralized purchasing. buffer stock (trade off between stock out / working capital cost). (I. 1 Ed. benefits and case examples.M. functions of purchase department and purchase policies. Gopal . 1st Ed. 5 Ed. Essential features.) st 3. Unit II (12 Sessions) Logistics Management: Logistics as part of SCM.
. Basic Concept of Strategic Management. Stages of corporate development. Strategic Management. Mission. Mergers & Acquisitions. Objectives. Basic Model of Strategic Management. . Corporate Analysis. UNIT III (10 Sessions) SWOT Analysis. Activity based Costing. Thomson . Finance.MBA 032 : STRATEGIC MANAGEMENT Max. Retrenchment & Combination Strategy. Process of Strategic Planning.. and Robinson J. Various Corporate Strategies: Growth/ Expansion.Concepts in Strategic Management and Business Policy (Pearson Education. Business Policy.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7.J.) 6. Glueck William F. Functional Strategy. Value-Chain Approach. Cliff Bowman . Strategic Alliances. Scanning Functional Resources. Industry Analysis. Corporate Parenting. SAP Scanning.Strategic Management (AITBS) 3. Corporate Restructuring.Business Policy and Strategic Management (Tata Mc Graw Hill.B. Vision. Case Study related to the Entire Syllabus. Minichiello Robert J. Stability.. Strategic Decision Making. GE 9 Cell. .R. Strategic Budget and Audit. Strategic Information System. TOWS Matrix. Organization Life Cycle. and Curran J. Impact of globalization. Management and Control.Jauch. . Impact of Internet and E-Commerce. Mc Carthy D. 2 Ed. Kazmi Azar . Wheelen Thomas L. Mc Kinsey’s 7S Model. Pearce II John A. Strategic Choice.) nd 5. Role of Strategic Management in Marketing.Business Policy and Strategic Management (Frank Brothers) 2.Business Policy and Strategy (Prentice Hall of India) 8. Diversification. Lawrence R.. Hours : 40 UNIT I (8 Sessions) Introduction. 1st Ed. Competitive Intelligence ETOP Study.. UNIT II (10 Sessions) Environmental Scanning. Hunger J. David and Rangaragjan Krish .B. 1st Ed.Cases in Strategic Management (Tata Mc Graw Hill. OCP. BCG Model. Porters Model: 5 Force and Porters Diamond Model.R. Portfolio Analysis. Resource based approach. Suggested Reading: 1.Business Policty and Strategy (AITBS) 25 . through Human Resource Management: through values and ethics. UNIT IV (12 Sessions) Strategy Implementation through structure. HR and Global Competitiveness. and Athreya M.) 4. Corporate Strategy. Budhiraja S. and Richard B.
Arora Ashok. Expert System(ES). Jawedkar W S . O’Brien James . Stair & Reynolds – Fundamentals of Information Systems (Thompson. Ethical Responsibility . 3 Ed. System Design. Virtual Reality . Laudon K C and Laudon J P . 1st Ed. Transaction Processing System(TPS). Bhatia Akshaya – Management Information System (Excel. Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS.) th 2. Process Control System(PCS). 2nd Ed. Enterprise Collaboration System(ECS). Davis & Olson – Management Information System (TMH. Feasibility Analysis. Creating a Virtual Company. Implementing Business Systems. Decision Support System(DSS). Security and Ethical Challenges Of IT. Artificial Intelligence(AI) . Documenting. Management Information System(MIS). Training. Customer Relationship Management (CRM).Management Information Systems: Managing the Digital Firms (Prentice Hall.) 26 . 12 Ed. . Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle.) nd 7. Prototyping. Becoming an Agile Company. Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information. Technology Ethics. Classification. 2 Ed. Cyber Crime and Privacy Issues. Executive Information System(EIS).Management Information System (Tata Mc Graw Hill. Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP). Suggested Readings : 1.Business Ethics. Management Support System(MSS). Fuzzy Logical Control System.) 4. System Analysis (DFD and ER Diagram). Using IT for Strategic Advantage: Business Process Re-engineering. 1st Ed. Operations Support System (OSS). The Value Chain and Strategic IS.) rd 3. Claggett – Information System For Modern Management (PHI. Improving Business Quality: Total Quality Management.MBA 033 : MANAGEMENT INFORMATION SYSTEM Max. 3 Ed. Murdick.) 5. Ross.) rd 6.Management Information System (Tata Mc Graw Hill. Competitive Strategy Concept. Testing. Investigation Phase. Applications Of Artificial Intelligence : Neural Networks. Information Systems.
Promotion Mix. Consumer Learning. Integrated Marketing Communication (IMC). Schiffman Leon G.) 2. Objectives of Marketing Communication. Role of Creativity in Copywriting Media Planning. Subcultures. Campaign Planning: Message Creation. Best and Coney . 6th Ed. IMC Promotion Mix. STP Strategies for Advertising. Semenik Richard J .MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max.Integrated Advertising. Factors contributing to IMC. Process of Advertising. Overview: Meaning. Challenges in IMC. Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour. 4th Ed. Organization Buying Behaviour. Search and Evaluation. Role of E-Commerce in Marketing Communication.) 6. Role of Advertising in Promotion Mix. Consumer Attitude Formation and Change. Preparation and Choice of Methods of Advertising Budget. Nature and Scope of Advertising.L. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour. Customer and Competitor Analysis. 2004) 27 . Belch MA and Belch GE . Reasons for Studying Consumer Behaviour. Copywriting. (Pearson Education. Personal Influences and Diffusions of Innovations.) th 3. and Bitta Della .Consumer Behaviour (Tata Mc Graw Hill. Environmental Influences on Consumer Behaviour: Culture.An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. 9th Ed. Consumerism. and Kanuk Leslie Lazar . IMC Management & Planning Model. Batra Myers and Aker . Clow and Baack . Role of Advertising in Natural Development. Testing of Advertising Effectiveness. Consumer Decision Process: Problem Recognition. UNIT IV (16 Sessions) Advertising Management.) 5. Promotion and Marketing Communication. Social Class. rd 3 Ed. Motivation. Management of Advertising Agencies. Suggested Readings 1. Ethical and Social Issues in Advertising.Consumer Behaviour (Tata Mc Graw Hill.) 4. 9 Ed. Advertising and Other Promotional Tools.) 7. Loudon D. Personality and Self Concept. Consumer Behaviour Models. Marketing Communication. Purchasing Processes. UNIT III (8 Sessions) Communication. Process of Communication. Reference Group and Family Influences. Sponsorship: POP: Supportive Communication.Consumer Behaviour (Pearson/ Prentice Hall. 5th Ed. Consumer Perception.Advertising Management (Pearson/ Prentice Hall. Participants in IMC.Promotion & Integrated Marketing Communications (Thomson. Hawkins. PostPurchase Behaviour.Advertising and Promotion. Understanding Consumer and Market Segments.
Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation. Classification of Entrepreneurship. Value Analysis. Suggested Readings: 1. Dollinger M J . Nature and Overview.Innovation & Creativity (Crest) 2001. Professionalism vs family entrepreneurs. . Importance of international business to the firm. Stages of economic development. Entrepreneurial motivation and Barriers.Entrepreneurship (Prentice-Hall. stages in entrepreneurial process. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur. Bridge S et al. 4. Internal and External Factors.Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. locating venture capitalists.Strategic Management (Addison-Wesley. Incentives and facilities. Feasibility Analysis: Economic. Creative Problem Solving: Heuristics. Culture. Financial and Technical. International versus domestics’ entrepreneurship. Nina Jacob. 2003) 5. 1999) 7. Brainstorming. Theory of Entrepreneurship. Policies for SSIs. Synectics. Financial Institutions and Small scale Industries. C. Jonne & Ceserani . Project Planning: Evaluation. Development of entrepreneurship. 1998) 3. Marketing. Govt. Role of Woman entrepreneur. Creative Performance. Monitoring and Control segmentation. Innovation. 1999) 28 .Creativity and Innovation (IPP. Couger. Functions of an Entrepreneur. Venture Capital: Venture capital. Screening and Project Identification. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals. Institutional support for new ventures: Supporting Organizations.Creativity in Organisations (Wheeler.Understanding Enterprise: Entrepreneurship and Small Business (Palgrave. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship. Holt .MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max. Venture capital process. 6. 1999) 2. Hunger J D and Wheelen T L . Concept of Entrepreneurship.
Brand Building. Ramayana. Corporate Governance and the Role of Board (BOD).Managing for Value (New Age International Publishers. Iyer . Suggested Readings: 1) S. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition. Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values. Vedas. Horizontal Organisation. Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems. trade marks. Competitive Strategy. Mergers and Acquisitions. Promotional Strategies.Business Ethics (Tata McGraw Hill. Teaching from scriptures and tradition (Geeta. Mahabharata. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Code of Corporate Practices. Ethics and social responsibility. 2002) 2) Laura P Hartman Abha Chatterjee . Corporate Governance System Worldwide. need of corporate governance code.Ltd.MBA 042 : CORPORATE GOVERNANCE. patents. Benchmarking.) 5) Reed Darryl – Corporate Governance. Economic Reforms & Development (Oxford). Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues. Information Technology. Diversification. 2000) th 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall. 6 Ed. Corporate Social Reporting. 2007) 3) S. copy rights. Corporate Restructuring. Upanishads. VALUES & ETHICS Max. Ethics and Information Technology. 29 . Total Quality Management.S. Supply Chain Management. Bhatia .Business Ethics and Managerial Values (Deep & Deep Publications Pvt. Ethics and human resource. Intellectual property rights like designs. Ethics and marketing. The Indian Scene. Social Responsibility of Corporates. Ethical theories and approaches.K. Ethics in finance.
Psychodynamic Theories . UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants.Training for Development (Vistaar Publication.) nd 2. 1st Ed. Tapomoy Deb . 1 Ed. Role.Personality Development (Tata McGraw Hill. Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five. Friedman & Schustack . Sahu R. Suggestion Readings : st 1. Udai Pareek .) 30 . Understanding Process of Learning.Training for Development (Excel Books. Symbols of Self. Developing an Integrated Approach of Learning in Training Programme. Evaluation of Training Programmes. 4 th Ed. Approaches to Training Needs Assessment. Hall Calvin S. Designing Training Programmes. Johari – Window.K.Personality: Classic Theories and Modern Research (Pearson) nd 6. Personal Effectiveness. UNIT III (8 Sessions) Training : Concept.) 4.) 3.Training & Development Concepts & Application (Ane Books.) 7.. Types of Training. Hurlock. Personality Patterns. Evaluation of Personality : Sick Personalities and Healthy Personalities.MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max.et al . Need and Importance of Training. TNA Cycle of Events.Understanding Organizational Behaviour (Oxford. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept.. UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs.Carl Jung and MBTI. 6th Ed.Theories of Personality (Wiley-India Text Books. Moulding the Personality Pattern. Persistence & Change. Lynton & Pareek . Methods of conducting Training. Elizabeth B . 2 Ed.) 5. Transactional Analysis. 2 Ed. .
concept. 15 Ed. unions after independence. Objectives of IR. Workmen’s Compensation Act. Venkata Ratnam – Industrial Relations (Oxford. Trade Union Response. 2 Ed. Employers’ Organisation. Human Resource Management and IR. 1 Ed. Grievance Handling Procedure. . functions and role of Trade Unions in collective bargaining. Srivastava SC . UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act. 2006. Gankar .Industrial Relations and Labour Laws (Vikas.Industrial Relations. problems of Trade Unions.Industrial Relations (Excel. Suggested Readings : th 1.Dynamics of Industrial Relations (Himalayan Publications. Role of State.Management Approaches. Mamoria CB.) st 2. Payment of Gratuity Act. UNIT III (6 Sessions) Technological Change in IR-Employment issues. Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. Nature of Industrial Relations. Integrative Approaches to HRM.) nd 5. Labour problems : Discipline and misconduct. unions in the era of liberalization.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max. Management Strategy. Mamoria. Employees Provident Fund Act.) 4. ILO in IR. objectives. Trade Union. Payment of Wages Act. Absenteeism. Trade Unions and Labour Legislation (Pearson Education. Workers’ participation in management.D. 1st Ed. 2000. Important Provisions of Employees’ State Insurance Act. Singh B.) 31 . Evolution of IR in India .) 3. Labour turnover. Sinha . 4th Ed. Factories Act. UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth. International Dimensions of IR.
Sadler Philip . Group Size. Building High Performance Teams. Concepts and Myths about Leadership. Components of Leadership. Ginnett. Leadership and Change. Followers and situation. Ginnetts Team Effectiveness Leadership Model. Teams – Effective Team Characteristics and Team Building. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills. 1 Ed. 6 Ed.) 4. Leadership Behaviour. Yukl G . Hours : 40 UNIT I (10 Sessions) Leadership – Meaning. Building Technical Competency. Groups – Nature. Suggested Readings : 1. 5th Ed. Hughes.) st 3.Leadership (Crest Publishing House) 32 . Stages of Group Development. Assessing Leadership & Measuring Its effects.) th 2.Leadership in Organisations (Pearson. UNIT III (10 Sessions) Groups. West Michael .Leadership.Effective Team Work (Excel Books. Teams and Their Leadership. Team Building for Work Teams. Enhancing The Lessons of Experience (Tata Mc Graw Hill. Curphy . Group Cohesion. Contingency Theories of Leadership. Group Norms. UNIT II (10 Sessions) Focus on the Leader – Power and Influence.MBA HR 03 : TEAM BUILDING & LEADERSHIP Max.Leader. Group Roles. Leadership Traits. Leadership and Values. Advanced Leadership Skills.
Rao S.The Counselling Process. Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process. By Udai Pareek. (Thomson India.L.Counselling Skills for Managers (PHI. Characteristics. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA. 1 Ed. 1 Ed. SL Rao.Negotiation Made Simple (Excel Books. 1 Ed. 6th Ed.) 6. Strategy and Planning for Negotiation. Hours : 40 UNIT I (12 Sessions) Negotiation: Nature. UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept. 33 .) st 3. Rao S N .Netgotiation (Tata Mc Graw Hill. A Multi theoretical Integrative Approach. Strategy and Tactics of Distributive Bargaining. Cohen S .) st 5.) st 2. Suggested Readings : th 1.The Dabhol Debacle ( Negotiation Made Simple.) 7. Second Edition Page 410-415). Influence of Culture on Negotiation: Case II .Counseling and Guidance (Tata Mc Graw Hill.) 4.30-35 and pp. Patternson . Approaches to Counselling: Behaviouristic. 5 Ed. UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence. Pareek Udai . UNIT II (12 Sessions) Negotiation Sub processes: Perception. Modern Trends in Counselling – Trends.Negotiation Skills for Managers (Tata Mc Graw Hill. Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation. 196-197).Understanding Organisational Behaviour (Oxford) – for case in Unit II.Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour. .MBA HR 04 : NEGOTIATION & COUNSELLING Max. 2nd Ed. Saunders & Barry . Oxford. Lewicki. Excel Books pp. Role of a Counsellor and Model of Conselling. Welfel. Strategy and Tactics of Integrative Negotiation. Singh Kavita . Case I .
Insurance and Banking.Services Marketing. Key Decisions in Global Marketing. Marketing Mix Strategies with Special Reference to Credit Cards. Process of Operations and Delivery of Services.) 7.MBA MK 01 : MARKETING OF SERVICES Max.Services Marketing (Tata Mc Graw Hill. Role of Technology in Services Marketing. Home Loans. Devising Financial Services. 3 Ed. Payne Adrian . Targeting and Positioning of Financial Services.) th 2. Services Promotions.Services Marketing: Text and Cases (Palgrave. 5 Ed. Segmentation and Zone of Tolerance.) rd 3. People and Internal Communication.) 4. Principal Driving Force in Global Marketing of Services. Physical Evidence: Role of Communication in Service Marketing. 2nd Ed. Rama Mohana Rao . 1 Ed. Technology and Strategy (Pearson Education. Segmenting. Services Strategy and Organizing for Global Marketing. Woodruff Helen .Services Marketing: People. Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix.The Essence of Service Marketing (Prentice Hall of India) st 6. Understanding the Customer Expectations. 1st Ed. (Person Education. Service Pricing Strategy. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality. Understanding Customer Expectations and Zone of Tolerance. Suggested Readings: 1. UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends.Service Marketing (Macmillian. Characteristics of Services Classification of Services. Developing the Service Product/ Intangible Product. Marketing of Telecom/ Insurance Services. Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing. Govind Apte .Services Marketing (Oxford University Press) 34 . Baron S and Harrisk . Zeithaml . Love lock Christopher . Service Marketing System: Service Quality. Importance of Customer Relationship Management : Specific for Service Industry. Services Distributions.) 5. Service Product Planning. Paradigms in Services Marketing.
Distinction between Scientific and Non-Scientific Method.Marketing Research (Prentice Hall of India.) 7. Luck and Rubin . Difference between Probability and Non-probability Sampling.) 35 . Components of Marketing Information System.. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages. SUGGESTED READINGS: 1. Giving Suggestions and Recommendation to the Concerned Persons. Need for Marketing Information System. and Albaum Gerald . Attitude Scales: The Concept of Attitude.. 4 Ed.MBA MK 02 : MARKETING RESEARCH Max. 9th Ed. Precautions in Preparation of Questionnaire & Collection of Data. William G. Churchill Gilbert A. Analysis and Estimation. Byod & Others . Difficulty of Measurement.Marketing Research (Tata McGraw Hill. Process of Marketing Information System. Methods of Observation. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research. Analysis of Variance. Tull Donald S. Hypothesis Testing. Beri . Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design.) th 4. . Regression Analysis. Precautions in Preparing the Research Report. Nargundkar . Advantages & Disadvantages of Primary Data & Secondary Data. Various Techniques of Sampling. Advantages & Disadvantages of Different Techniques of Sampling. 2nd Ed.Research for Marketing Decisions (Prentice Hall of India.Marketing Research (Tata McGraw Hill.) 3. Problem Associated with Sampling. Sampling: What is Sampling. Marketing Information System : Concept.) 6. Essentials Characteristics for Selecting Secondary Data.) th 5. Drawing Conclusions. Limitations of Attitude Measurement. Important Experimental Research Designs. UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report. 5th Ed. Marketing Research during different phases of the administrative process. Objective of Sampling. Green Paul E. Steps in Sample Design. Limitation of Marketing Research. Difficulties in Applying the Scientific Method to Marketing. General Procedure in Attitude Scaling. UNIT IV (10 Sessions) Data Processing.Essence of Marketing Research (Cengage Learning) 8.Marketing Research Methodological Foundation (Cengage Learning. UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. Development of Marketing Measures. Bibliography and Annexure in Report. Objective of Marketing Research. Component of Attitude. Scientific Method of Investigation : Scientific Method. 6 Ed.Marketing Research: Measurement & Method (Prentice Hall of India. Zikmund and Babin Barry J. Criteria for a Good Scale. Application of Marketing Research. 7th Ed.Marketing Research (All India Traveler Book Seller) 2. and Iacobuce Dawn . Selected Attitude Scales. Sources of Error. Bi-variate Analysis: Chi square. Tull & Hawkins . Scientific Method in the Physical Sciences and Marketing. Rank Correlation. Primary and Secondary Data: Methods of Collecting Primary Data. Rating Methods. Correlation. Determining Sample Size.
UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel. and Anderson E . Evaluation and Analysis. Recruitment and Selection of Sales Force. Distributors Selection and Appointment. Analyzing Market Demand and Sales Potential. Concept of Personal Selling. Channel Conflicts and their Resolutions. Sales Contests. Formulating Selling Strategies. and Govoni Norman A. UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force.Sales Management: Decisions.P . Jobber David and Lancaster Geoff . 11th Ed. Techniques of Sales Forecasting. Still Richard R. Training the Distributors Sales Team. Primary Distributors. Designing Sales Territories and Sales Quota. Designing the Structure and Size of Sales Force. Qualities of a Successful Salesman. 7 Ed. Johnson and Marshall . Importance of a Channel.T. Cundiff Edward W.Selling and Sales Management (Pearson Education) 3.) 4. Sales Management and Salesmanship.) 36 .Marketing Channels (Prentice Hall of th India.Sales Management : Theory and Practice (Palgrave) 2. Distributors: Policies and Strategies. 8th Ed. Strategies th and Cases (Pearson Education.. UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems. Goals in Sales Management: Goal Setting Process in Sales Management. Stern Louis W. Preparation of Sales Budget. Spiro .MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max.) 7. 6 Ed. Rosenbloom – Marketing Channels (Cengage Learning. Coughlan A.. EL-Ansary A. Leading and Motivating the Sales Force.) 6.) th 5. Suggested Readings 1. Donaldson B .Sales Force Management (Tata Mc Graw Hill. Process of Personal Selling. The Ones of Personal Selling. Role of Sales Manager.I. Types of Channels. Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing. 5 Ed. Sales Management Process. Specialized Distributors and Participants.Sales Force Management (Tata Mc Graw Hill. Training and Compensating the Sales Force.
Retailing (Cengage Learning. 4th Ed..Functional Principles & Practice (Jaico Publications. Newman A.) 37 . Lusch Robert F. The Store and its Image.Retail Management (Pearson Education. Shopping at World Stores. Service Characteristics. Retail Planning. Site Selection. Development and Control.Retailing Management (Tata McGraw Hill. Promotional Strategies used in retailing. Display. Mapping Out Society. Functions of Retailing Driving Forces for Retailing.) 4. UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM. Market Structure. and Griffith David A . Internal Store. Motivation and Perception. Learning. The External Store.Retailing : Environment and Operations (Vikas. Structural Change.) 2. Perceptions of Service Quality. 1 Ed. Branding. Michael Levi M and Weitz BW . Berman B and Evans J. Web.) st 6. 5 Ed.) st 7.. The Customer and Retail Business: Knowing your Customers. UNIT IV (14 sessions) Delivering the Product: Retail Information Systems. People in Retailing.J. Retail Institutions by Store-based Strategy-Mix. Development and Implementing Plans. 9 th Ed.) 5. Visual Merchandising and Atmospherics. Focusing on the Consumer.) th 3. 5 th Ed. Type of Retail Outlets.R . Nonstore-based and other Forms of Non Traditional Retailing.Retail Management . Strategic Planning. Building and Sustaining Relationships. Culture. Choosing a Store Location: Trading Area Analysis. Attitude. Communicating with Customers. Targeting Customers and Gathering Information. Going International. and Cullen P . Retail Organisation and Operations Management. Suggested Readings: 1. Vedmani G. Newman and Cullen . 1 Ed. Dunne Patrick M. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership. Merchandise Management Retail Pricing. Cox Roger and Brittain Paul . 1st Ed. Definition and Concept. Business and International Management. Store Design and Layout.MBA MK 04 : RETAIL MANAGEMENT Max. Gibson .Retailing (Cengage Learning. Managing Retail Services. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing. International Retailing: Internationalization and Globalization.Retailing: An Introduction (Pearson Education. The Internalization Process. Financial Dimensions.
. credit period. Cash Management: basic strategies.) 4. objectives of cash management. factoring. Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash. bill discounting. Ravi M.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max. Cash Management Models. short term credit. Techniques of Inventory Management . Motives for holding cash. 2005) 6. Profitability–Liquidity trade-off. Periasamy. Pandey. alternative strategies. credit terms. Cash Management Practices in India. compensating balances . accounts payable. I.Financial Management (TMH.Aggressive & Defensive. choice of securities.Classification. objectives of inventory management. Khan & Jain . Assessment and Computation of Working Capital Requirement.Working Capital Management (Himalaya.Working Capital Management (Anmol) 5. Benefits of holding inventory. mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes. Inventory Management: Minimizing cost in inventory. with reference to Government policies. Cash Budget. Dheeraj Sharma .M. types. Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables. reasons for holding marketable securities. Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature. etc. Rangrajan and Mishra . V. Kishore . SUGGESTED READINGS 1. P . risks and costs associated with inventories. certificates of deposit. Scope and Definition of Working Capital.) 38 .Working Capital Management (Excel) 2.K. bank loans.Financial Management (Vikas. etc. commercial papers. Working Capital Cycle. 9th Ed.Working Capital Management –Theory & Practice (Himalaya.Financial Management (Taxmann. 2007) 3. objectives of receivables management. secured term loans. trade credit. credit standards. Working Capital Policy . overdrafts.) 7. order point etc. Inventory: Need for monitoring & control of inventories. Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital. Collection Policies. determination of potential credit policy including credit analysis. factors affecting size of receivables. Bhalla . order quantity. 6th Ed. techniques and processes. Pattern and sources of Working Capital Financing in India. policies for managing accounts receivables. factors determining cash needs. 5th Ed. Marketable Securities: Concept. Credit Management in India.
trade off. Portfolio risk and return. Valuation of Derivatives(Options and futures): concept. systematic and unsystematic risk components. structure. 39 . trading. Valuation of Equity: Nature of equity instruments. calculation.) st 4) Pandian P . 6th Ed. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio. calculation of beta. Equity Valuation Models. Capital market theorem. functioning and limitations. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P . Marcus & Mohanti . Finding alternatives and revision of portfolio.Security Analysis and Portfolio Management (Prentice-Hall. Term structure of interest rates. Unit II (14 Sessions) Risk & Return : Concept of Risk. valuation. valuation.Security Analysis and Portfolio Management (Vikas. 1 Ed. Selection of Portfolio: Markowitz’s Theory. Bond theorem.).Investment Analysis and Portfolio Management (Tata Mc Graw Hill. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept. industry and company analysis Valuation of Debentures/Bonds : nature of bonds. Stock Exchange and New Issue Markets . 1 Ed.Investment Analysis and Portfolio Management (Pearson Education. Investor Protection.their nature. 1996. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. Single Index Model. Measures of risk and return. Duration. 2008) 2) Fischer and Jordan . Beta as a measure of risk. Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities. Regulatory Mechanism: SEBI and its guidelines. Sharpe and Treynor measures. Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. 6th edition) st 3) Ranganatham . Kane.) 5) Bodie. Trading of securities: equity and debentures/ bonds.Investment and Indian Perspective (TMH.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max.
Discounting and Re Discounting Of Bills. Overview of Foreign Exchange Market.Management of Financial Institutions (Himalaya.differences and implications for the business. NABARD. Financial Sector Reforms in India. 3rd edition. NBFCs Their status. Strategies for making commercial banks viable. Forfeiting. scope and their implications. types. IFCI.capital adequacy norms. Size and scope. Evaluation of Lease transaction. Insurance & Mutual Fund organisations Their status. types.Financial Services & Markets (Thomson.Financial Institutions and Markets (Tata McGraw-Hill. nature. Management of Non. 2004) 4) Bhole L M . Monetary and fiscal policies. constituents. 2003) 6) Gurusamy R . Securitisation in India.IDBI. State Level Institutions . Overview of Financial Services: nature. determination of commercial interest rates: fixed and floating. working and strategies for commercial viability. Consumer Credit and Plastic Money – concept. ICICI. working and uses of each. Other financial services: Factoring. 1st Ed. Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning. Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India. 1998) 3) Machiraju H R . scope and importance etc. Hire purchase and lease . 3rd Ed. SUGGESTED READINGS: 1) Fabozzi .Gap analysis. 2003) 5) Srivastava . Regulation of money and credit. Securitization of Auto loans and housing loans. Liquidity Management.M & Nigam Divya .Indian Financial System (Vikas. Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept. DFIs in India . RRBs.Foundations of Financial Markets and Institutions (Pearson Education. Types of lease and their implications.) 2) Khan M Y . Management of capital funds. Asset Liability Management . Parties involved. banking sector reforms.performing assets. working and strategies for commercial viability . Techniques of regulation and rates.R.Financial Services (Tata Mc Graw Hill. RBI – Role and functions. Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry.MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max.) 40 .
Tax appeals.Indirect Taxes – Law & Practice (Taxmann. Tax Avoidance & Tax Evasion. Assessee – types.MBA FM 04 : TAX PLANNING AND MANAGEMENT Max. 1999.Public Finance (Vikas. Capital Gains & Income from Other Sources. Tax Planning. Profits & Gains of Business.S. Tax planning for depreciation. Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Residential status. 40th Ed. Objectives of Tax Management. Tax planning regarding Employees Remuneration. SUGGESTED READINGS: 1) Bhatia H L . Assessment Year. Tax and business reorganizations: merger and amalgamation.) 2) Lakhotia R N . Non-resident Indians. Valuation of assets. Law & Practice (Taxmann. Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries. . Previous Year.) 6) Datey V. Review. Revision and Rectification. 20th Ed. Assessment. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning. (Working knowledge is required for these).Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R .) 3) Prasad Bhagwati .Direct Taxes. Filing of returns. Revision & Review. Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning. 9th Ed. Treatment of losses & unabsorbed items.Tax Planning by Reports (Taxmann. 1978). Wealth tax on closely held companies.How to Save Wealth Tax (Vision Book 2001. Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature. 5) Singhania V K . 20th Ed. Appeals. Carry forward and set off losses. Income from House Property.) 41 .
Knowledge Extraction through Data Mining. Hierarchy Data Model. Components of Database Management Systems. Decomposition of Relation Schemes. Physical Database Design. Security. Unit III (12 Sessions) Structured Query Language. 6th edition) 3) Alexis and Leon .) 42 . Applying column constraints. Network Data Model. Relational Data Model. Functional Dependencies.Database Management System (Vikas. 5) Navathe E . 3rd Ed. Data Models. Object/Basic Database Administration/ Remote Data Access. Views. Entity-Relationship Model.) 4) Majumdar and Bhattacharya . Unit II (10 Sessions) Relational Database Design : Integrity Constraints. Advantages of DBMS. SUGGESTED READINGS: 1) Beynon -Davies P. Functions & Package. Introduction to data mining & Data Warehousing. Procedures. 2003.Modern Database Management (Pearson Education. Snapshots. 1996).Fundamentals of Database Systems (Pearson Education.Database Systems (Palgrave. PL/SQL structure. 2003) 2) Hoffer . Oracle. Cursor. Triggers. Normalisation. Indexes & Sequences. Hours : 40 Unit I (10 Sessions) Introduction to Database. Organisation of Database.MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max.Creating Tables. Inserting Rows.Database Management System (Tata Mc Graw Hill. Semantic Data Model. Unit IV (8 Sessions) Database Utilities.
Disaster Recovery Plan. Process Modeling : Structured English. Post Implementation Review and Maintenance.) nd 3.Dimensions of Planning. Steps in Feasibility Analysis . Viruses. Analysis.) 2. Hackers. 7 Ed.E-commerce –Security. Cryptography and authentication.) 43 . 2 Ed. Initial Investigation.) 5. Hours : 40 UNIT-I (10 Session) Systems Concept. 1 Ed. Determining the User's Information Requirements. Information Security Policy. Internet Security Standards Suggested Readings: 1. Data Dictionary. 2nd Ed. Implementation. Creating a secure environment.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max. Entity Relationship Diagrams. Feasibility Study. Characteristics of a System. Elements of System. Feasibility Considerations. Decision Tree & Decision Table.) st 4. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis . Needs Identification. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication. Risk Management and Control (TMH. Investigation. Elias M Awad – SAD (Galgotia Publication. System Development Life Cycle. Managing Risk. UNIT-IV (12 Session) Basics of Information Security. Types of Systems. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD). Virus Control. Grienstein and Feinman.Feasibility Report. Decision Support System. Intrusion Detection Risk Management. Design. Singh B –Network Security (PHI Publication. 1st Ed. Types of Attacks. Overview of Risks associated with Internet. Object Oriented Analysis (OOA) and Object Oriented Design (OOD).
MAN. WML SUGGESTED READINGS: 1) Widjaja L G . Switches. SDMA. Broadcasting. WAP. B-ISDN Unit III (12 Sessions) OSI Model. PSK Features: Error detection and correction codes. FM. 2 Ed. Wireless Communication: Bandwidth. Bridges. Types of signals: AM. PCM. ASK. PDM. Communication Links. 4th Ed. Transmission Impairment. Communication System Formats. Tunneling. Network Interface Card. Socket. Interference.Communication Networks (Tata McGraw Hill.Data Computer Communication (Pearson Education. IP Addressing. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. Gateways Cell Relay. Asynchronous and Synchronous Data. Frame Relay. Cables. Broadcast Radio. Wireless TCP& UDP. Mobile Internet & WML: Mobile IP.Computer Networks and Internets (Pearson Education.) 3) Stallings W . 4 Ed. Linux.) 44 . FDMA. CDMA. Virtual Private Network. Digital Data Rates. Hub. FSK. Hamming codes.Computer Networks (Prentice-Hall. Network Operating systems: Unix. 7th Ed. Networks and accessories: LAN. Unit II (8 Sessions) LAN topologies: Workstation. Terrestrial Microwave. Multicasting. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. ATM. ISDN. 2004. Types of Ethernet.) 4) Tanenbaum . TDMA. Server. PM. 2003.) nd 5) Black . Infrared & Light Waves. 2000) th 2) Comer . Broadband and base-band.Computer Networks (Prentice-Hall. Character Codes.MBA IT 03 : DATA COMMUNICATION & NETWORK Max. Concepts of Port. WAN. Point-to-point communication. Optical Fibers. Windows. Routers. 1999.
Application areas of Mobile Commerce. Management Challenges in online retailing. Electronic Commerce Framework. Online retail industry dynamics. Working of Online Credit Card. Laudon & Traver . Revenue Model. Changing dynamics in banking industry. Competitive Advantage. Online banking implementation. need and factors affecting Electronic Commerce. Features of Electronic Commerce. 45 . Market Strategy.) rd 2. Peer to Peer Business Models. Online advertising.) . Online marketing communications. Kalakota R. Electronic Commerce Business Models (Value Proposition. Types of C2C. Management Team). Management issues in online banking. Hours : 40 Unit I (8 Sessions) Origin. Electronic Payment Systems (Cash. Types of B2C. Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Online market research. 3 Ed.Frontiers of E-Commerce (Pearson Education. Online branding.Electronic Commerce Business. Accumulating Balance). Technology. Society (Pearson Education. Check.Electronic Commerce . M-commerce Business Models. Types of B2B. Online customer relationship. 2007. Internet as an Electronic Commerce Enabler. Consumer to Consumer (C2C) Business Models. Business to Business (B2B) Business Models. Unit IV (10 Sessions) Online Banking. Competitive Environment. Organizational Development. Credit Card. Market Opportunity. Stored Value. Transaction Security. Online pricing strategies. Suggested Readings: rd 1. Online mercantile model for customer perspective.MBA IT 04 : ELECTRONIC COMMERCE Max. 3 Ed. Unit II (10 Sessions) Business to consumer (B2C) Business Models. Unit III (12 Sessions) Online Retailing.
) 6) Jain S. Unit II (8 Sessions) Planning for International Marketing: Marketing Research . Methods of Financing and Means of Payment International Channels of Distribution – Channel Members. International Packaging. Process of Internationalization. Indicators of Political Risk. Foreign Product Diversification. 10th Ed.J . Legal Form of Organization. – International Marketing (Thomson) 46 . Pricing Decisions. Licensing.I: Product Policy and Planning.International Marketing Management (Sultan Chand & Sons.Promotion Mix.) 2) Cherunilam F . Channel Management. Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit . 8 Ed.Legal Systems. Joint Ventures. Domestic v/s International Marketing. International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions .) th 4) Czinkota .Marketing Information Sources. Cultural Universals. Transfer Pricing. Turnkey Operations. Legal Environment. 2007) th 3) Varshney R. Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process. Political Risks. International Sales Negotiations International Advertising – Patterns of Global Advertising.MBA IB 01 : INTERNATIONAL MARKETING Max. Strategic Alliances. Global Advertising Regulations .International Trade and Export Management (Himalaya. Price Distortion.II: International Promotion Strategies.S. International Warranties and Services. Branch v/s Subsidiary. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing. Bribery.International Marketing (Thompson.Political Systems.Product Design and Standardization. International Dimensions of Marketing. Multiplicity of Legal Environment. Developing an International Product Line. Counterfeiting. Free Trade Zones Unit III (10 Sessions) International Marketing Decisions . Analysis and Measures to minimize Political Risk. Cultural Environment. International Branding Decisions. Assembly Operations . Bhattacharya B . Personal Selling.Shaw.International Marketing (TMH. Terms of Sale. Benefits of International Marketing.Role of Pricing. Gray Market.L. 3rd Ed. Retailing in International Scenario. Market Analysis Foreign Market Entry Strategies – Exporting. Management Contracts. Counter Trade. International Pricing Strategy. Advertising Media. Acquisitions Franchising.) 5) Cateora Graham . Price Standardization. Marketing Information System. World Market Environment: Political Environment. Promotion and Communication.International Marketing (Pearson. 9 Ed.Culture and its Characteristics.
Administrative Policy.International Business Environment (Anmol) 47 .International Business (TMH. Role of IMF. SAARC. Various types of Exchange Rate Regimes. IBRD.) 2) Hill C. Anti-dumping Policy.A. Integration for Business. .K. Voluntary Export Restraints.) 4) Black J . Globalization of Markets. Factors Affecting Exchange Rates. Levels of Economic Integration. Brief History of Indian Rupees Exchange Rates. Regional Economic Integration in Europe. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism. Role and Advantages of WTO.International Business Environment (Prentice Hall) 5) Bhalla V. Import Quotas.International Trade (Excel. 1 Ed. Effects and Benefits of Globalization. Subsidies. Regional Economic Integration: Introduction. Regional Economic Integration in U.MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max. IMF. Features of IBRD. Instruments of Trade Policy. 5th Ed.International Business (Pearson. Definition of International Business. WTO. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction. ASEAN. 1st Ed.) st 3) Daniels . Changing Environment of International Business. . Trends in Globalization. Unit IV (12 Sessions) International Institution: UNCTAD.Tariffs. SUGGESTED READINGS: 1) Agarwal Raj .W. Hecksher-Ohlin Theory.S. Its Basic Principles and Major Achievements.. Absolute Advantage Theory Comparative Cost Theory. Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange. Product Cycle Theory.
Benefits to India Exports. 7 Ed. Suitability of a Product for A company. Sources of Export Information. Methods of Identifying Export Winners. Settlement of Disputes. 2007) 2) Varshney R. Special Financial Facilities.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce. Registration with Licensing Authorities. Methods of Locating and Selecting an Agent. Terms of Payment in Export. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise.L. Export Prospect for Small Firms. Postshipment Finance. Agents in Exporting. Signing the agreement. Opening a Bank Account. Registration with Appropriate EPC’ /CB’s Defining Export Documentation. Selection of Products and Identification of Export Markets: Choosing a Product. Selecting Products for Manufacturing and Export.C.International Trade and Export Management (Himalaya. SUGGESTED READINGS 1) Cherunilam.) 48 . Main Commercial Documents. Export Pricing. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max. Important Publications. Important Incoterms. Benefits arising from Export.) 3) Govt. F . Nature of Exports Sales Contract. Definition of Export. Process of Export Marketing.G. of India . Registrations with RBI. Criteria for Grouping Countries. and Statutory Documents for Export’s Country. International Channels Distribution. Importance of Exports to India. India. Recent Trend in India’s Export. form of Ownership. India) th 4) Keegan J Warren – Global Marketing Management (Pearson. Direction of Exports from India. Additional Commercial Documents. Important Organizations.C. Mechanism of Price Fixation. Selection of Export Markets. General Registrations. Bhattacharya B-International Marketing Management (Sultan Chand & Sons. Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels. Export Import Bank of E. 9th Ed. Statutory Documents for Imports Country and Documents for Claiming Export Benefits. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n.
International Air transport: Concept of Air Transport. Logistics Excellence. Organization of a Shipping Company. Volume and value of World Trade. Air Cargo. Conference System. Shipping Routes. Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. Importance of Logistics. Scope and Objectives of Logistics. Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics.Logistics Management and World Seaborne Trade (Himalaya. Shipping Association.D’s. Wood D. I. System Elements.A. Shipping Agents. 2. Freight Forwarders Stevedores. Operating Ships-Linear and Tramp.Contemporary Logistics.MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max. Advantages of Air Transport. Linear Freight Structure. 2007) 49 . Tariff Structure. World Tonnage. 2007) 3.Physical Distribution Management : Logistical Approach (Himalaya. Krishnaveni Muthiah.A. SUGGESTED READING: 1. Ports Infrastructure Development. Classification of Constraints in Containerization. Shipment of Govt. Concept of Containerization. Johnson J.C. Tramp Freight Structure. Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India. Relevance of Logistics to Expert Management. Controlled Cargo. Developments in India Shipping. Khanna K K . I. Chartering.T. Flags of Convenience. Constraints. Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships. Freight Brokers.
Life Insurance and General Insurance. Insurance Act 1938. Re-insurance Preparation of Insurance Documents Policy Conditions UNIT .Historical perspective.N. Hours : 40 UNIT . Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors.Insurance Principle & Practice (Sultan Chand & Company Ltd. IRDA Act 1999.Indian Insurance Industry Transition & Prospects (New Century Publications. Financial Market. Mutual Funds. Financial Planning and Taxation. Wealth Tax Act 1957. Conceptual Framework.. Life Insurance Corporation Act 1956.II (12 sessions) Financial Aspects of Insurance Management. Married Women's Property Act 1874.III (10 sessions) Risk Management and Underwriting Role of Actuaries. Nature and Scope of Insurance.MBA OP 01 : INSURANCE & RISK MANAGEMENT Max. Kakkar.IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts.Role of Financial Institutions.Insurance & Risk Management (New Age Publication. Bisen . Underwriting guidelines. Housing Finance.. Shares. Tax Benefits under Life Insurance Policies Suggested Readings: 1. Meaning.Insurance Management (New Age International Publishers. Income Tax Act. Consumer Protection Act 1986. New York) 4. Delhi) 5. Code of Conduct in Advertisement. . Structure and functions. Classification of Insurance Business viz. Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit . Ombudsman Scheme. Ganguly Anand . Mishra M. New Delhi) 50 . New Delhi) 3. Bank Deposit Schemes. Unit Trust and Mutual Funds. Srivastava Shashank .C.I (10 sessions) Introduction and Scope of Insurance. Insurance Companies.Fundamentals of risk & Insurance (John Wiley & Sons.. Principles of Life Insurance and Governance of Insurance Business. Srivastava D. New Delhi) 2.Product framing. Vaughan & Vaughan . UNIT .
Kotler Philip. Origin & Nature. Responsibilities. Caroline Ritchie . Significance & Impacts of Tourism: Socio – Cultural.) 2. Suggested Reading: 1.Hotel and Tourism Laws (Frank Brothers) 6. WTO.) 8.) 5. FHRAI. Segmentation.HRM in Tourism and Hospitality (Cengage Learning.Hotel House Keeping (Oxford University Press) 4. Banquets. Basic Travel Regulation. Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments. James A. Evolution of Tourism Industry. 1st Ed. Lee-Ross Darren . 1 st Ed. Knowledge of other Departments. Furniture. Concept of Domestic & International Tourism. Kirk David and Lockwood Andrew . Importance of Hospitality Management. Bardi . Typologies of Tourism. Hotel Organization Structure. Menu. Sudhir Andrews .Hotel House Keeping Training Manual (Tata Mc Graw Hill. TAAI.Hotel Front Office Management (Wiley) 3. Types of Hotel Rooms. Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism. Evolution and Growth of Hospitality Industry. Glassware.) 51 . Negi Jagmohan . Tableware. Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. Tourism Products of India (World Heritage Countries). Hotel Categories – Star Rating.Marketing for Hospitality and Tourism (Pearson Education. Bowen John and Makens James . Raghubalan. PATA. Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. Components of Tourism. Hospitality Industry in Today's Scenario. Chinaware. Economic & Environmental. Marketing Mix and Marketing Strategies for Hospitality and Tourism. Smritee Raghubalan .MBA OP 02 : HOSPITALITY MANAGEMENT Max. Classification of Hotels. ICAO. Traits & Duties of House Keeping Staff. Briefing. Michael Flynn. The cover. Travel Motivators. Targeting and Positioning of Hospitality Industry.Public House and Beverage Management (Butterworth) 7. Stephen Ball. Alcoholic & Non Alcoholic Beverages. rd 3 Ed. Jones Peter. 1st Ed.Hospitality Operations: A System Approach (Cengage Learning. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. G. UFTAA. Plans & Rates. Service Equipments: Linen. Marketing for Hospitality and Tourism: Service Characteristics. . Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA. Departments of Hotel.
SUGGESTED READINGS th 1. cost of project.) 2. Mohsin M. project development cycle.MBA OP 03 : PROJECT MANAGEMENT Max. civil works. 5 Ed.tools & techniques of project management. work schedule. market survey. evaluation of the project . treatment of taxes. Monitoring and Control of Projects Project scheduling. layouts. Young TL – The Hand Book of Project Management (Kogan Page) 52 . Monitoring and post implementation. Unit IV (10 Sessions) Implementation. project management teams and coordination. treatment of risk and uncertainty. Forms of project organizations.Appraisal.project financing. social cost-benefits. production. Financial. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project. categories of project. estimates of cost. S – Project Management (Tata Mc Graw Hill) 5.Economic. network techniques for resource and cost budgeting and scheduling.Project Planning and Control (Vikas) 3. technology. Project formulation and preparation : Market and demand estimation. sensitivity analysis and probability approach single as well as multiple projects. wage–rate. exchange rates. Unit II(12 Sessions) Project Formulation Project identification. plant capacity. financial projections. Problems arising due to rate of discount.Project : Preparation . . means of financing. location and site. The concept of project management . Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. Budgeting and Implementation. charts. Chaudhary. demand forecasting technical factors-Material inputs. Unit III (10 Sessions) Process of Project Appraisal Technical . Chandra Prasanna . Legal and Social appraisal of the Industrial Projects. (TMH.
Sources of Finance. Product. Lin-Quest and MICA Rating. Importance. National Level Credit Agency. Socio-Economic Reforms. Marketing Rural Non-Farm Products. Functions of NABARD. Market Size and Physical Structure of Rural Society. Thomson Rule of Market Index.Land and Labour in India (Asia Publishing House) 4.S.Economic and Social Development (Academic Foundation) 5. Prag P A . Different Marketing Agencies and Institutions.Rural Marketing Environment. Targeting. Challenges.) 53 . UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation. Social Structure of Rural Society. Gopalaswamy T. UNIT IV (12 Sessions) Marketing Research. Rural Communication-Challenges and Strategies.P. Mahendra and Basu K. Pricing and Promotion Strategies. Marketing Network. Schemes and Patterns of NABARD. Thorner Daniel and Morner Alice . Agricultural Marketing. Suggested Readings1.MBA OP 04 : RURAL MANAGEMENT Max. Major techniques of Market Research. Problems and Strategies (Vikas. Government Efforts. Various Types of Distribution Channels in Rural Marketing. Dissemination of Market Information. Sociological Segmentation. Corporate Interest in Rural Market. Behaviour of Rural consumers. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types. 1st Ed.Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2. . Deu S. . Marketing of Consumer Durables. Types of Rural Communication. Selection of Segments. Introduction to Rural Financing.Occupational Segmentation. Requisites of a Good Finance System. Warren M . Rural Market Segmentation. Advantages of Market Report and Market Report. Classification of Rural Product and Rural Market. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management.Rural Diversification (EG Books) 3.NABARD. Use of Durable and Non-Durables by Indian Rural folk. Methods of Collection of Information.
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