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  • Brand Management

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    Aakash Singh
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    BRAND PERSPECTIVES - visual perspective Positioning perspective value perspective -functional value -expressive value brand image perspective Added value perspective Perceptual appeal perspective - appeal to emotions. Brand knowledge pyramid Concept of brand identity Meaning Definition brand identity perspective Brand Brand Brand Brand as as as as product organization person symbol brand identity levels Central identity (inner core) Outer core.

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    BRAND PERSPECTIVES - visual perspective Positioning perspective value perspective -functional value -expressive value brand image perspective Added value perspective Perceptual appeal perspective - appeal to emotions. Brand knowledge pyramid Concept of brand identity Meaning Definition brand identity perspective Brand Brand Brand Brand as as as as product organization person symbol brand identity levels Central identity (inner core) Outer core.

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    3 views9 pages

    Brand Management

    Uploaded by

    Aakash Singh
    BRAND PERSPECTIVES - visual perspective Positioning perspective value perspective -functional value -expressive value brand image perspective Added value perspective Perceptual appeal perspective - appeal to emotions. Brand knowledge pyramid Concept of brand identity Meaning Definition brand identity perspective Brand Brand Brand Brand as as as as product organization person symbol brand identity levels Central identity (inner core) Outer core.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    BRAND MANAGEMENT

    BRAND PERSPECTIVES

    Visual perspective Positioning perspective Value perspective -functional value -expressive value

    Brand image perspective


    Added value perspective Perceptual appeal perspective - appeal to emotions - appeal to reason - appeal to senses Personality perspective

    The Brand knowledge pyramid

    Concept of brand identity

    Meaning Definition

    Brand identity perspective


    Brand Brand Brand Brand

    as as as as

    product organization person symbol

    Brand identity levels

    Central identity (inner core) Outer core McDonalds - QSCV

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