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Value loop for Spice jet

Value added services

Consumer feedback

Customer satisfaction High Volume

Higher revenue Re-investment to expand

Greater efficiency and economy

Single carrier fleet

High Capacity utilization Cargo in flights

Low Airfares

Healthy margins

Cost reduction

Online booking

Food and other services charged

Attract Train and other mode passengers

Fly tier 2 and 3 cities along with Metros

Choices are the ones in bold Others are consequences

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