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  • Exxon Proposal

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    Andrew Shearer
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    Exxon Mobile is proposing marketing research to expand into the Soviet Union. The objectives are to identify competition, profitable markets, success factors of competitors, and cultural appeals. The research method includes secondary research, surveys, first-hand research, and interviews in the Soviet Union over 1.5 months. Limitations include corruption, requiring bribes unallowed by company policy, and potential government interference in the oil industry. The estimated cost is $100,000.

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    Exxon Mobile is proposing marketing research to expand into the Soviet Union. The objectives are to identify competition, profitable markets, success factors of competitors, and cultural appeals. The research method includes secondary research, surveys, first-hand research, and interviews in the Soviet Union over 1.5 months. Limitations include corruption, requiring bribes unallowed by company policy, and potential government interference in the oil industry. The estimated cost is $100,000.

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    13 views2 pages

    Exxon Proposal

    Uploaded by

    Andrew Shearer
    Exxon Mobile is proposing marketing research to expand into the Soviet Union. The objectives are to identify competition, profitable markets, success factors of competitors, and cultural appeals. The research method includes secondary research, surveys, first-hand research, and interviews in the Soviet Union over 1.5 months. Limitations include corruption, requiring bribes unallowed by company policy, and potential government interference in the oil industry. The estimated cost is $100,000.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Exxon Marketing Research Proposal

    Growth@GMP.com | 206.375.0821| 3716 Malibu Country Drive, Malibu, CA

    From: Global Marketing Partners LLC To: VP of International Expansion | Mike Sears Date: September 28, 2011 Background: Exxon Mobile is the largest oil company in the world with US$ 383.221 billion in revenue for the year of 2010. Exxon mobile is present in markets around the world where it operates both Upstream (oil exploration, oil extraction, oil transportation, and wholesale operations) and Downstream (marketing, oil refinement, gas stations and retail operations) activities. In 2008 their production accounted for 3% of world production which was the greatest of all private oil companies but less than many stateowned oil operations. Objective The objective is to identify research in bringing Exxon into the Soviet Union. This has been broken into the following sub-objectives: 1 To identify competition prevalent in the Soviet Union. 2 To explore valid market places where Exxon will generate the most revenue. 3 To determine what makes Exxons competitors do well. 4 To identify cultural appeals in how best to market Exxon in the Soviet culture. Research method: Use secondary research outlets such as the internet, financial databases, news papers, magazines, and books. Put together primary research such as, surveys and questioners. Travel to Soviet to do first hand research and interview the people of the Soviet. Interview executives of top Soviet oil companies Survey the land for the new potential oil plant.

    Schedule 1 month of traveling and research abroad 2 weeks of compiling, evaluating, and analyzing findings Limitations and Concerns

    Exxon Marketing Research Proposal


    Growth@GMP.com | 206.375.0821| 3716 Malibu Country Drive, Malibu, CA Corruption is prevalent in many former Eastern Block countries making reliable information more expensive to attain. Additionally bribes are often expected but against company policy. The government or organizations close to the government may interrupt research on the oil industry in the Eastern block, as powerful Russian companies such as Lukoil exhibit strong influence over all dealings in the area. Estimated Cost Transportation cost: $50,000 Allocated budget costs: Wages for two employees for one and a half months: $50,000 Total: $100,000 Signatures: Alexzi Girma, Andrew Shearer Audry Lin X___________________

    Growth@GMP.com | 206.375.0821| 3716 Malibu Country Drive, Malibu, CA

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