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TARGET AUDIENCE ANALYSIS

TRAINING OF MODERATORS 3 (TOM3), SEPT 1821 2010


Name of the TA Description (Tribe, Profession etc.) Language (TA speaks) Number (how many) Identity (How do they identify themselves?) Possible Subgroups (Location, age, religion e.g.) Weakness (What are their weak points?) Strength Religion Location

Relationship to us (if any developed so far) Topics (What do they talk about? What are their concerns?) Channels of Communication Print Audio Audiovisual Event F2F New Media

Test Persons / Groups (for testing products we develop)

Olaf Kellerhoff Resident Representative

House 19, Street 19, F-6/2 Islamabad Pakistan

Tel.: +92 (51) 2 27 88 96 +92 (51) 2 82 08 96 Fax: +92 (51) 2 27 99 15 olaf..kellerhoff@fnst.org www.southasia.fnst.org

Keep in touch: www.mynameise.com/ LiberalFriendsofPAK

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