1. Did you own a cell phone?

Yes .

No .

2. What kind of service you have?

Prepaid ..

Postpaid

3. Your current service provider is

i. Airtel
ii. B.S.N.L...
iii. Idea.
iv. Reliance.
v. Tata Docomo.
vi. Videocon
vii. Other, please specify..
4. How long have you used the service of this service provider?

i.
ii.
iii.
iv.
v.

Less than 1 Month.

1-6 Month
6 M 1 Year
More than 1 Year
More than 3 Year

5. How would you rate your current service provider on the following?
i. Excellent..
ii. Good

iii. Average ...

iv. Poor .
v. Not sure ...
6. On average, how many minutes do you use per day on your cell phone?
i.
ii.
iii.
iv.
v.

Less than 14 minutes

15-25 minutes ..
26-35 minutes ..
36-45 minutes ..
Over 45 minutes ..

7. How likely you switch away from your existing service provider?
i.
ii.
iii.
iv.
v.

Very unlikely ..
Unlikely...
Neutral ....
Likely .
Very likely..

8. How likely you are you to switch away from your service provider due to:

a) Inconvenient dealership and customer service hours.

a.
b.
c.
d.
e.

Very unlikely ..
Unlikely...
Neutral ....
Likely .
Very likely..

b) High monthly package price

a. Very unlikely ..
b. Unlikely...
c. Neutral ....
d. Likely .
e. Very likely..
c) Attractive feature offered by the competitors

a.
b.
c.
d.
e.

Very unlikely ..
Unlikely...
Neutral ....
Likely .
Very likely..

d) Hidden charges like high charges for overage or roaming?

a. Very unlikely ..
b. Unlikely...
c. Neutral ....
d. Likely .
e. Very likely..
9. Rank the following factors which influenced you the most to buy the service
of your choice?

i.
ii.
iii.
iv.
v.

Price.
Network service
Brand image..
Value added services (VAS)
Expected value

10. In thinking about your most recent experience with current services, how
much
Satisfied are you with the services?

i.
ii.
iii.
iv.
v.

Very Satisfied
Satisfied
Neutral
Dissatisfy
Very Dissatisfied

11. Are you going to switch your current service provider?

i.
ii.
iii.
iv.

Yes
Think about
No
Not right now...