1. Did you own a cell phone?

Yes ……………….

No …………………….

2. What kind of service you have?
Prepaid ……………..

Postpaid…………………

3. Your current service provider is
i. Airtel……………………………………
ii. B.S.N.L………………………………...
iii. Idea…………………………………….
iv. Reliance……………………………….
v. Tata Docomo………………………….
vi. Videocon ………………………………
vii. Other, please specify…………………..
4. How long have you used the service of this service provider?

i.
ii.
iii.
iv.
v.

Less than 1 Month.
1-6 Month
6 M– 1 Year
More than 1 Year
More than 3 Year

5. How would you rate your current service provider on the following?
i. Excellent………………..
ii. Good……………………

. Very unlikely ……………………………. .... Neutral ………………………………. Likely …………………………………. Very likely……………………………. v. ii. iv. Over 45 minutes ……………………. iv. 8. v. iii. How likely you switch away from your existing service provider? i.. Not sure ……………….. 26-35 minutes ………………………. v.. Poor ……………………. how many minutes do you use per day on your cell phone? i. Unlikely………………………………. Less than 14 minutes………………… 15-25 minutes ………………………... iii.. iv.... 6. How likely you are you to switch away from your service provider due to: a) Inconvenient dealership and customer service hours. ii. 7.. 36-45 minutes ………………………. Average ………………..iii. On average.

Very likely……………………………. Likely ………………………………….. d.. Neutral ………………………………... Likely …………………………………. Very unlikely ……………………………. e.. b) High monthly package price a.. Unlikely………………………………. Unlikely………………………………... d.. Very likely…………………………….. Likely …………………………………. Neutral ………………………………... Unlikely………………………………. d.. 9.. c. e. Neutral ………………………………. c.... Likely …………………………………. c. Very unlikely ……………………………. b. b. e. Rank the following factors which influenced you the most to buy the service of your choice? . Neutral ………………………………. e.. d) Hidden charges like high charges for overage or roaming? a..... c) Attractive feature offered by the competitors a. b. c.. Very likely……………………………... Very likely……………………………. b... d. Unlikely………………………………. Very unlikely …………………………….. Very unlikely …………………………….a.

Value added services (VAS)………………… Expected value……………………………… 10. ii.i. v. iv.. ……… Network service ………………… Brand image……………………. iii. iii. ii. In thinking about your most recent experience with current services. iv.. Price……………………. ii. iv. . Very Satisfied Satisfied Neutral Dissatisfy Very Dissatisfied 11. Are you going to switch your current service provider? i. v. iii. Yes ………………………… Think about ………………… No…………………………… Not right now……………….. how much Satisfied are you with the services? i.

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