Kinh t vi m BTN2 1

KINH T VI M
BI TP NHM S 1
Thi gian: tun 2
Yu cu:
Cc nhm bc thm chn ngnh/sn phm c th, tho lun da trn l thuyt v c im cc loi cu
trc th trng v cc cu hi hng dn xc nh cu trc th trng ca ngnh/sn phm chn.
Cc ngnh/sn phm bao gm:
1. Go
7. Rp chiu phim
2. Trng
8. Mng di ng
3. ng st
9. Nc gii kht
4. Phn phi in
10. Bnh/ko
5. Hng khng ni a
11. in thoi i ng
6. Thc n nhanh
12. Qun c ph
Sinh vin tr li cc cu hi sau (ch gii thch r cu tr li ca mnh):
1. Th trng sn phm ca nhm l: .. ..........................................................................................................
2. S lng ngi mua (ngun cu) v s lng ngi bn (ngun cung) l nhiu hay t?
(1)
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3. Ai l ngi quyt nh gi (ngi mua, ngi bn hay th trng)?
(1)
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4. Sn phm trn th trng l ng nht (ging nhau) hay khc bit? V d.
(1)
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5. Gi bn ca nhng ngi bn trn th trng l ging hay khc nhau? V d.
(1)
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6. Tnh cht cnh tranh gia cc doanh nghip cung ng sn phm trong ngnh?
(1)
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7. Kh nng tha hip gia cc doanh nghip cung ng sn phm trong ngnh?
(1)
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8. Kh nng gia nhp/tham gia th trng l d hay kh?
(1)
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9. C ro cn gia nhp th trng hay khng? Nu c th ro cn d l g?
(1)
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10. Kt lun v cu trc th trng ca sn phm.
(1)
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11. Ly 1 sn phm khc c cng cu trc th trng lm v d.
(1)
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