VIETTEL

Cng ty Vin thng Viettel l mt doanh nghip nh nc, trc thuc Tng Cng ty Vin thng qun i (B Quc phng) thnh lp ngy 03 thng 5 nm 2001.

1. im mnh a. Vng ph sng rng: Tn dng u th l nh mng ca qun i, Viettel d dng thit lp cc trm pht sng khp nc. Ngay t khi ra mt, mng di ng Viettel ph sng ton quc vi 500 trm pht sng vo nm 2004 v tng ln 42.000 trm vo u nm 2011. Do , khch hng c th gi in mi ni, ngay c nhng vng nng thn, hi o, ni m cc nh mng khc cha ph sng n. y l mt trong nhng th mnh quan trng ca Viettel. b. Gi cc r: Sut thi gian t nm 2004 n thng 6/2009, Viettel lun l mng di ng c gi cc r nht. Viettel cng a ra nhiu gi cc phc v cho tng nhm khch hng ring bit, nh cc gi cc sinh vin, hi-school, economy, tomato, cha vo con, ciao, v nh gi cc ph hp vi nhu cu ca tng nhm i tng. Ngy 1/5/2006, Viettel a ra gi cc block 6 giy+1, gi cc ny bt u cuc chin v gi cc vi cc i th ca mnh. Hin nay Viettel khng cn nm gi u th v gi na. Tin nhn Cuc gi

Ni mng Ngoi mng Ni mng Ngoi mng Viettel 100 250 1.190 1.390 Mobi 99 250 1.180 1.380 Gi cc ca gi Sinh vin (Viettel) v Q-Student (Mobi) c. Qung co tt: Viettel u t mnh vo qung co. Ngay t khi mi gia nhp th trng, Viettel thu cng ty hng u th gii v qung co l JW Thomson vi bn hp ng tr gi 45.000 USD lm thng hiu cho mnh. Slogan ca cng ty l Hy ni theo cch ca bn c gii chuyn mn nh gi cao v gy n tng cho nhiu khch hng. d. Phn phi mnh: Viettel p dng chnh sch chit khu, hoa hng hp dn nn thu ht c nhiu i l phn phi, nh , khch hng c th n cc i l phn phi d dng khi c nhu cu mua sim hay np card. Viettel l nh mng tin phong trong xy dng h thng phn phi mnh m n tn nhng vng su, vng xa. Nm 2005,2006, Viettel p dng chin lc Nng thn bao vy thnh th v Viettel rt thnh cng. Nh , in thoi tr thnh bnh dn gip mng Viettel c th chim lnh vng nng thn. e. Dch v gi tr gia tng a dng: Hin ti, nh mng ny cung cp 31 dch v gi tr gia tng gm: Dch v nhc ch Imuzik, qu tng m nhc, Imuzikl sng to, nhn din m nhc, Imuzik 3G, Mobile TV, Game v ng dng, Mstore, Mclip, Dailyinfo, Dailynews, DailyExpress, c bo online, Mobile Newspaper, Data Mobile, Mobile Internet, dcom 3G, websure, Imail, Pushmail, Vmail, Pixsahre, Yahoo chat, MCA, Call Me Back, Call & SMS bloking, USSD, chuyn tin Ishare, ng tin, Bank Plus. 2. im yu - Gia nhp th trng sau Mobi, Vina v Sfone - Chin lc cnh tranh gi r tng l cng c cnh tranh chnh ca Viettel trong 1 thi gian di. Tuy nhin, vic phi duy tr s lng trm pht sng qu nhiu lm pht sinh nhiu chi ph c nh nn so vi cc nh mng khc, Viettel khng th cung cp mc gi cc r nht cho khch hng na. V th nh mng ny cn phi tm ra mt cng c cnh tranh mi cho mnh.

EVN
L i th cnh tranh trc tip vi Sfone v cng ngh CDMA.

EVN l nh cung cp mng in thoi ca Tp on in lc Vit Nam vi u s 096. Ngy 7/3/2006, EVN cung cp dch v in thoi di ng E-mobile. Ging nh Sfone, EVN cng cung cp mng di ng s dng cng ngh CDMA. 1. im mnh: - Vng ph sng rng: L nh mng trc thuc Tp on in lc Vit Nam nn mng ca EVN ph sng ton quc. Bn cnh , EVN tp trung pht trin mng di ng vng su, vng xa. S trm pht sng vn cn t so vi cc nh mng ln. Nm 2009, EVN ch c khong 3.000 trm pht sng. - p dng cng ngh tin tin: Khi bt u hot ng, EVN cung cp cho khch hng dch v truy cp internet bng in thoi. Ngy 9/6/2010, EVN chnh thc cung cp mng 3G vi 9 dch v gm: video call; truy cp internet t USB 3G hoc gn sim 3G trc tip; truy cp internet trn di ng; xem tivi, ti phim, xem clip ca nhctrn i ng; MMS; Mobile Music; nhn tr li th t in thoi di ng; game; xem trc tuyn hoc ti v di ng cc on video clip yu thch. 2. im yu: - Gi cc khng a dng: hin nay EVN ch c 3 gi cc l Daily, Basic v Mely, v gi c cc gi cc ny cng kh cao. - H thng phn phi tha tht, hu nh khch hng rt kh tm c ni mua sim v card khi c nhu cu. - Chin lc qung co cu EVN vn cha thu ht c nhiu khch hng, trng tm l in thoi c nh khng dy cho cc vng nng thn vi khu hiu Kt ni sc mnh BEELINE GTel Mobile l lin doanh gia Tng cng ty di ng ton cu v Tp on VimpelCom_mt trong nhng Tp on Vin thng hng u ng u v Trung . GTel Mobile s dng thng hiu Beeline ra mt th trng Vit Nam vo ngy 20/7/2009. Beeline l mng GSM v cng l mt trong nhng i th cnh tranh ln ca Sfone trn th trng cc tiu gia vin thng hin ti. 1. im mnh: a. Vng ph sng rng v ngy cng c tng cng: - Tuy mi c thnh lp 2 nm nhng hin nay Beeline ph sng n 50 tnh thnh c nc. Nm 2011, Beeline s tp trung xy dng thm 5.000 trm pht sng na.

b. Truyn thng hiu qu: - Khi mi ra i, Beeline qung co rm r vi hnh nh ch g vng en v gy c n tng mnh i vi nhiu ngi tiu dng Vit Nam. Slogan ca Beeline l live on the bright side th hin tnh tr trung, nng ng v hin i ca gii tr ngy nay, l i tng khch hng mc tiu ca Beeline. c. Phn phi rng khp: - Beeline ch ng tip cn khch hng bng cch thit lp nhiu im bn hng lu ng nhng ni ng c, tp trung nhiu bn tr, vi hnh nh quy hng v trang phc nhn vin bt mt. Cc im bn hng ny va gip khch hng d dng tm n vi thng hiu bt c khi no c nhu cu v cng gip qung b hnh nh ca thng hiu. d. a ra cc gi cc cc k hp dn: - Beeline ra mt th trng vi gi cc Big Zero vi cc cuc gi ni mng ch tnh cho pht u tin v pht th 21, cc gi ngoi mng l 1350VND/pht. - Tip , Beeline a ra gi cc Big&Kool vi ch 900ng/pht cho tt c cc cuc gi trong nc v tng thm 50% gi tr bt k ln np tin no. - Beeline va cho ra mt gi cc t ph, theo , khch hng ch cn b ra 20.000 l c c sim beeline ti khon 1 t, s dng trong 10 nm. 2. im yu: - L nh mng mi vo, Beeline cha thit lp c nhiu trm pht sng nh cc i gia Mobi, Vina v Viettel, do , cht lng cuc gi vn cha cao. - Cc dch v gi tr gia tng cn t. Hin ti Beeline ch cung cp 1 s dch v gi tr gia tng nh nhc ch Koolring v truy cp internet bng GPRS. HT-MOBILE Ra i ngy 15/1/2007 v rt khi th trng sau hn 1 nm hot ng. HTMobile l mng di ng ca Tp on Vin thng H Ni_ Hanoi Telecom. HT-Mobile l mng s dng cng ngh CDMA th 3 ti Vit Nam. 1. im mnh: - HT-Mobile c gi cc r hn trung bnh 30% so vi cc mng hin ti. - C cc gi cc cho tng i tng khch hng ring nh B-Smart min ph nhn tin ni mng 2 ngy cui tun, B-Easy cho i tng s dng di 130.000 ng/thng, B-Saving cho i tng s dng trn 130.000 ng/thng. 2. im yu: - S dng cng ngh CDMA nhng tp trung vo phn khc gi r, khng khai thc c nhng dch v gi tr gia tng vt tri ca CDMA so vi

GSM. Hn na, chi ph sn xut thit b u cui s dng cng ngh CDMA cao hn GSM. y l im bt li ca cc mng s dng cng ngh ny. Mt trm ph sng cn thp (1.000 trm/63 tnh thnh) nn cht lng dch v vn cha m bo. VIETNAMOBILE L mng GSM c a ra th trng vo thng 4/2009. Vietnamobile l kt qu ca s hp tc gia Hutchison Telecom Group v Cng ty C phn Vin thng H Ni. Tin thn ca Vietnamobile l HT-mobile, s dng cng ngh CDMA nhng Vietnamobile li l mng GSM. Mc d vy, Vietnamobile vn mt trong nhng i th cnh tranh chnh ca Sfone. 1. im mnh: a. Mng li ph sng rng khp 63 tnh thnh. b. S dng cch tnh cc c bit, khng tp trung vo gi cc gi tnh theo pht m tnh cc theo ngy. c. Cc gi cc a dng: Vietnamobile cung cp nhiu gi cc ph hp vi tng i tng khch hng nh gi Maxi Talk dnh cho khch hng c nhu cu gi nhiu, Heart2Heart cho cc cp i, Max SMS cho i tng c nhu cu nhn tin nhiu, Khch hng ng k mi ngy nhn c gi cc u i, do , khch hng c th khng mt ph khi khng c nhu cu gi in v nhn tin d. Qung co: Vietnamobile c chin lc qung co hiu qu, khch hng c th d dng nhn bit thng hiu qua logo v mu sc ca thng hiu. 2. im yu: Gi cc ch u i i vi ni mng, tuy nhin, Vietnamobile mi gia nhp th trng, s thu bao cha nhiu nn khng thu ht c nhng ngi c mi quan h rng. S trm pht sng cn t, khong 1300 trm, nn cht lng dch v cha cao. Mun c hng gi cc u i th khch hng phi ng k mi ngy, ti th trng Vit Nam hin nay nhiu ngi vn cha quen vi cch s dng ny.