TRNG I HC NGN HNG TP.

H CH MINH
KHOA QUN TR KINH DOANH

BI BO CO

QUN TR D N
TI:

D n:

XY DNG RP CHIU PHIM KT HP

HI NGH TI TH C
Th.s : TRN TN CHINH
Lp : MG005_2_111_T02
Nhm sinh vin :
1. L Vit Hu
2. ng Th Thanh Hin
3. ng Hng Lan Anh
4. Nguyn Vn Tun Anh
5. Trng Th Nu
6. L Trng Tn
7. Nguyn Chin Thng

TP.H CH MINH 2011

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Ths. Trn Tn Chinh

Nhm thc hin

STT

H tn

MSSV

L Vit Hu

30324083041

ng Th Thanh Hin

30324083043

ng Hng Lan Anh

30324083002

Nguyn Vn Tun Anh

30324083006

Trng Th Nu

30324083096

L Trng Tn

30324083128

Nguyn Chin Thng

30324083134

Cng vic

Phn ny nhm s b sung sau khi hon thnh d n.

nh gi

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Ths. Trn Tn Chinh

MC LC

MC LC.................................................................................................................................................... 3
BNG TUYN B D N ............................................................................................................... 5

A.

NG K D N ........................................................................................................................... 5

I.
1.

Tn d n: ................................................................................................................................. 5

2.

a im: . ................................................................................................................................... 5

3.

Din tch t d kin s dng: ................................................................................................... 5

4.

Mc ch ca d n: ................................................................................................................ 5

5.

Mc tiu, quy m ca d n: ..................................................................................................... 5

6.

Vn u t d kin thc hin d n: ................................................................................. 5

7.

Gim c d n: .......................................................................................................................... 5

8.

Thi hn hot ng ca d n: .................................................................................................. 6

9.

M t tng qut d n: ............................................................................................................... 6

10.

nh gi tng qut mc ri ro: ........................................................................................ 6

11.

Tm tt cc s kin quan trng ca tin : ........................................................................ 6

12.

Nh u t cam kt:................................................................................................................ 6

II.

PHN TCH CC BN LIN QUAN ...................................................................................... 7

1.

Xc nh cc bn lin quan: ....................................................................................................... 7

2.

Xp th t u tin: ...................................................................................................................... 7

3.

Hiu cc i tng chnh: ........................................................................................................... 7

3.1

Phn loi cc bn lin quan:................................................................................................... 7

3.2

Chin lc tip cn, lm hi lng cc bn lin quan:........................................................... 8

III.

TI LIU V XC NH YU CU CA KHCH HNG ............................................... 9

1.

Xc nh nhu cu v c hi: ....................................................................................................... 9

2.

Mc tiu kinh doanh v mc tiu ca d n: ........................................................................... 9

2.1

Mc tiu kinh doanh:.............................................................................................................. 9

2.2

Mc tiu ca d n: ................................................................................................................ 9

3.

Kho st: .................................................................................................................................... 10

4.

Cc tiu chun chp nhn, nghim thu: ................................................................................. 10

5.

Yu cu v cht lng : ............................................................................................................ 10

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6.

Cc qui nh v kinh doanh: .................................................................................................... 11

7.

Cc qui nh, iu kin:............................................................................................................ 11

BNG CC TIU CHUN NGHIM THU D N ....................................................................... 12

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Ths. Trn Tn Chinh

A. BNG TUYN B D N

I.
Knh gi:

NG K D N
Nh ti tr Thc s Trn Tn Chinh

ng k thc hin d n vi cc ni dung sau:

1. Tn d n:

Xy dng rp chiu phim, kt hp hi ngh ti Th c.

2. a im:

Bi t trng gn ng t Th c, hng t ng t i Sui Tin.

3. Din tch t d kin s dng:

4. Mc ch ca d n:

900 m2

To nn mt sn chi mi, mt khu gii tr kt hp hi

ngh cho cng ng dn c ti khu vc Th c, Qun 9 v Bnh Dng.

5. Mc tiu, quy m ca d n: bt u t thng 12 /12/2011 n ngy 12/12/2012 hon
thnh v bn giao rp chiu:
-

Mt tng hm

Mt phng chiu ln kt hp hi ngh 300 gh

Mt phng phc v dch v l tn, n ung.

Hai phng chiu mini, mi phng 100 gh

ng vi bng thit k: 1 tng hm, 1 tng trt v 1 lu

D n c thc hin trong mc chi ph d kin

Hon thnh ng tin t ra

Cu trc hin i bi trang thit bi, ca bng knh, theo hng cu trc phng ty.

6. Vn u t d kin thc hin d n:

Thng tin v kinh ph:
-

Chi ph mua bng mt: 3 t

Kinh ph thit k, lp t, trin khai: 2 t
Kinh ph mua sm thit b: 8 t
Chi ph qun l: 3 t
Chi ph d phng:2 t
Tng kinh ph ca d n d kin: 20 t ng

7. Gim c d n:
- H tn: L Vit Hu
- in thoi: 0979305013
5

20 t VND

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- Email: viethau0205@gmail.com
8. Thi hn hot ng ca d n:
1 nm ( t 12/12/2011 12/12/2012 )
9. M t tng qut d n:

Kho st nhu cu ca ngi dn khu vc (qun 9, qun Th c, Tnh Bnh

Dng)

nh gi kt qu kho st

Thit k

T chc thc hin k hoch xy dng rp chiu phim kt hp vi hi ngh

Kim tra kim sot cht ch trong qu trnh thc hin

Kt thc d n (d n kt thc vo ngy 12/12/2012) v a vo hot ng

10. nh gi tng qut mc ri ro:

-

Ri ro trong xy dng, thc hin cng trnh

Ri ro v mt ti chnh

Khng kim sot c thi gian do cc yu t khch quan

Cc bn lien quant hay i nhu cu khi d n bt u

11. Tm tt cc s kin quan trng ca tin :

-

Vo ngy 30/12/2011 kt thc giai on kho st, tin hnh bn giao bn kho st nhu
cu khch hng. V bt u trin khai giai on thit k cho d n

Vo 18/1/2012 hon thnh giai on thit k; v tin hnh bn giao bn thit k.

ng thi trin khai, t chc thc hin xy dng d n

Vo 12/12/2012 kt thc d n; bn giao bng nghim thu

12. Nh u t cam kt:

-

Tnh chnh xc ca ni dung ng k d n.

Chp hnh nghim chnh cc qui nh thng nht vi nh u t t ra.

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II.

Ths. Trn Tn Chinh

PHN TCH CC BN LIN QUAN

1. Xc nh cc bn lin quan: (ng trn kha cnh nhm d n)

-

Nh u t: Ths. Trn Tn Chinh

Qun l cp cao (Gim c d n): ng L Vit Hu

Trng nhm thc hin d n: ng Nguyn Vn Tun Anh

Nhm d n: 6 thnh vin

Nh phn tch, t vn: ng Trng Th Nu

ng nghip: ng Th Thanh Hin, ng Hng Lan Anh, L Trng Tn, Nguyn

Chin Thng.

Khch hng

Khch hng tim nng

Nh cung cp: nh cung cp vt t xy dng, trang thit b, my chiu phim,

i th, cc hip hi thng mi: Cc khu vui chi gii tr trong khu vc. V d: Sui
Tin,

Nhn vin s tuyn dng: nhn cng thc hin xy dng cng trnh, nhn vin phc
v, nhn vin quy v,

Chnh ph

Bo ch

Cng ng

Gia nh ca cc thnh vin nhm thc hin d n

2. Xp th t u tin: theo m hnh quyn hn/ quan tm , ta c th t u tin ca cc bn

lin quan nh sau:
-

Quyn hn v mi quan tm cao: Qun l cp cao; Trng nhm thc hin d n

Quyn hn cao nhng t quan tm: Chnh ph;

Quyn hn thp nhng quan tm: Nh u t; ng nghip; Nh phn tch, t vn;

Nhn vin s tuyn dng; i th, cc hip hi thng mi; Gia nh; Nh cung cp;
Bo ch; Khch hang; Khch hang tim nng; Nhm d n

Quyn hn thp, khng my quan tm: Cng ng

3. Hiu cc i tng chnh:

3.1 Phn loi cc bn lin quan:

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Ths. Trn Tn Chinh

H tr, c v, ng h: Nh u t; Qun l cp cao; ng nghip; Khch hang, khch

hang tim nng; Nh phn tch, t vn; Nhn vin s tuyn dng; Gia nh ca nhm
d n; Bo ch

Bnh thng, trung tnh: Nh cung cp; Chnh ph; cng ng

Chng i, cn tr: i th,

3.2 Chin lc tip cn, lm hi lng cc bn lin quan:

-

Nhn din, lm bt ln vn ha ca t chc ,cu trc, mu sc, trang thit b v nng

cao mc tha mn ca cc bn lin quan.

Thc hin ng cc qui nh ca Chnh ph, Ngnh

Cung cp thng tin y cho cc bn lin quan; bn giao cc bng tng kt theo
ng tin vch ra.

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Ths. Trn Tn Chinh

TI LIU V XC NH YU CU CA KHCH HNG

III.

Hnh thc thu thp yu cu: kt hp 2 hnh thc Focus Groups (tp trung vo mt
nhm nht nh) v hnh thc Questionnaires and surveys (cu hi v kho st)
1. Xc nh nhu cu v c hi:
-

Nhu cu: thm nhp th trng gii tr ti khu vc Qun Th c v cc khu vc ln

cn

C hi: dn u th trng khi i u v vic xy dng v pht trin rp chiu phim

kt hp hi ngh trong khu vc; pht trin th trng; tng th phn trong lnh vc
vui chi gii tr ti TP.HCM

2. Mc tiu kinh doanh v mc tiu ca d n:

2.1 Mc tiu kinh doanh:
n 12/1/2012 bn giao bng kho st. C th:
-

Mc ch ca vic kho st: Thy r c nhu cu ca khch hang khu vc cn tip

cn, th hiu, s thch ca h a ra khuyn ngh hp l v thc hin d n (Why)

Kho st : (Who + What)

Khch hang (ngi dn trong khu vc, sinh vin cc trng i hc trong khu
vc,...): th hiu, s thch, thu nhp cc h dn, mc u tin i vi cc lo
hnh gii tr.

Ch u t: li nhun, uy tn, cht lng ca d n

Nh qun l cp cao: thit k, cu trc mong mun, thi gian hon thnh, chi
ph, li nhun

i th (Sui Tin): kho st qui m, t chc chng trnh,

Ngnh: cht lng, thc hin ng cc qui nh, cnh tranh lnh mnh,

Kho st c khoanh vng ti 3 khu vc chnh: Qun Th c, Qun 9 ,Tnh Bnh

Dng. C th ti siu th Coop-mark(ng t Th c); trng i Hc Ngn Hng
TP.HCM; Trng H S Phm K Thut; trng Cao ng Ti Chnh Hi Quan
(Q9); Trng H Nng Lm TP.HCM; (Where)

Kho st trong khong thi gian 1 thng, t ngy 12/12/2011 n ngy 30/12/2011.
(When)
2.2 Mc tiu ca d n: c nu r Bn Tuyn B D n
9

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Ths. Trn Tn Chinh

3. Kho st:
-

Ti cc trng i hc: s mu l 80 mu/ trng

Ti trung tm mua sm(siu th): s mu l 200 mu / siu th.

4. Cc tiu chun chp nhn, nghim thu:

-

C s vt cht: t cht lng, cu trc, mu sc p ng tt, nm trong gii hn cho

php v lch so vi bng thit k.

Thu ht c ng do khch hng v p ng tt s tha mn ca khch hng t 80100% (da trn kt qu kho st nhu cu khch hng)

Khng c s sai bit ln v ti chnh , nm trong dao ng cho php t 0-0.005%.

Han thnh ng thi gian k hoch d n.

Xy dng ng yu cu v an tan ca chnh quyn, giy t h s du c c quan

ng k chp thun.

Tiu chun v trang tr hon thin, a vo hot ng

Tiu chun v an ton, phng chy cha chy, v sinh mi trng

p ng tt yu cu cc bn lin quan.
C th cc tiu chun c chi tit ha qua bng cc tiu chun nghim thu

5. Yu cu v cht lng :
-

p ng quy chun k thut quc gia v sn phm, hng ha v vt liu xy dng

theo QCVN 16:2011/BXD i vi cc nhm sn phm clanhke xi mng v xi mng ,

knh xy dng, sn phm ph gia cho xi mng v b tng, sn phm vt liu xy dng
cha si v c, si hu c tng hp, sn phm hp kim nhm v sn phm trn c s g,
sn phm sn, vt liu chng thm, vt liu xm khe, sn phm gch p lt.
-

Tiu chun k nng ngh Quc gia i vi cc ngh thuc lnh vc xy dng,

gm: Mc xy dng v Trang tr ni tht; Cp nc; Thot nc; Lp t ng ng

nc; K thut lp t ng cng ngh; Vn hnh thit b sn xut xi mng; Sa cha my
thi cng xy dng; Gia cng lp dng kt cu thp; Lp t in cng trnh; theo Thng
t 04 /2011/TT-BXD ngy 05/5/2011 ca B Xy dng
-

Thng t s 39/2010/TT-BTNMT ngy 16/12/2010 a B Ti nguyn v Mi

trng ban hnh 04 quy chun k thut quc gia v mi trng.

-

18/2010/TT-BXD ( tiu chun trong hot ng xy dng ), 18/2010/TT-BXD (

10

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Ths. Trn Tn Chinh

tiu chun v an ton cha chy cho cng trnh ), 01/CT-BXD ( tiu chun v nh v
cng trnh- an ton sinh mng v sc khe ) ,.
6. Cc qui nh v kinh doanh:
-

Sau khi hon thnh xong bn thit k, nhm D n xin giy php xy dng tin
hnh xy dng cng trnh

m bo v an ton lao ng trong qu trnh thc hin xy dng cng trnh

7. Cc qui nh, iu kin:

-

Lp t cc trang thit b phc v vic chiu phim (my chiu, mn hnh rng, thit b
m thanh, nh sang,) phi t tiu chun k thut ca rp chiu phim theo qui nh
ca B vn ha thong tin (iu 32, lut in nh S 62/2006/QH11)

Nhp khu phim phi c bn quyn hp php, khng qui phm iu 11 ca Lut in
nh

iu kin rng buc: nhp khu mt s trang thit b phc v chiu phim (mn hnh
phn gii 50 megapixels, cc thc phim 3D,) rng buc t gi qui i l
21.000 ng/ USD

11

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IV.

Ths. Trn Tn Chinh

PHM VI D N

BNG CC TIU CHUN NGHIM THU D N

(xy dng v lp t)
Th t

B phn

Thit k

Trang tr

Tiu chun
-

Mt tng hm

Mt phng chiu ln kt hp hi ngh 300 gh

Hai phng chiu mini, mi phng 100 gh

Mt phng phc v dch v l tn, n ung.

Ca lp bng knh, ring phng chiu phim kt hp hi ngh lp

hon
thin

ca g bn ngoi, ca s lp bng knh

-

Ngn cch bng hnh lang i li

p gch trang tr mt

vch che ngoi bng

lp vt bng vt liu trang tr. C th trang tr hnh nh vui

nhn, to s thch th n vi phim nh

c tm rm che to khc bit v nh sng

h thng cp thot nc trong nh

thng

lp t y cc thit b v sinh

cp,

lp thot nc ngoi nh, phng trng hp ha hon,..

thot
12

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Ths. Trn Tn Chinh

nc

in

m bo nh sng trong phng. C th phng hi ngh cn trang

b n c nh sang trng,

trong
-

h thng in ti cc khu vc khc (hnh lang, tng hm,..)

lp t my iu ha trong phng hi ngh v phng chiu phim

thng

h thng chng bi, lp t qut gi

lp t cc h thng phng chy cha chy (gm bnh xt, h

cng
trinh
5

iu ha
khng
kh
6

An ton

thng thot nc ngoi nh)

phng
chy

m bo v vn v sinh mi trng( t thng rc ng v tr

cha

cnh cu thang; my ht bi hot ng m bo bu khng kh

chy, v

sch cho khch hang khi bc vo rp chiu phim)

sinh mi
trng

13