KINH DOANH

> DOANH NGHIP VIT Th su, 21/1/2011, 12:12 GMT+7 E-mail Bn In

Nhng thnh cng ca Prudential

Hin nay, h thng vn phng ca Prudential tri di trn 63 tnh/thnh v vn ang tip tc c m thm. Ch trong 9 thng u nm 2010, cng ty m thm 36 vn phng tng i l.

Vo th trng t nm 1999, Prudential c coi l v d in hnh trong cu chuyn thnh cng ca mt thng hiu quc t ti th trng Vit Nam c v chin lc kinh doanh ln nh hng x hi. Cng ty ny phc v hn 3,5 triu hp ng v ang gi nhp tng trng rt tt. Tng doanh thu ph bo him trong 9 thng u nm 2010 ca Prudential ti Vit Nam l 3.822 t ng, tng 13% so vi cng k nm ngoi. B Tina Nguyn - Ph tng gim c chin lc v marketing Prudential Vit Nam cho bit, nhn thc ca ngi dn Vit Nam v tm quan trng ca bo him vn cn cha tht y , c bit i vi nhng vng nng thn xa xi. iu ny ng ngha vi vic tim nng ca th trng l rt ln. Vic m rng thm mng li vn phng tng i l th hin cam kt cht lng dch v cng nh u t lu di ca Prudential ti Vit Nam. Cng vi cc sn phm a dng v thit thc, chin lc ca cng ty trong thi gian ti vn l tip tc p ng nhu cu tit kim v c bo v ca ngi dn Vit Nam. C th k n nhng sn phm bo him nh: "Ph - An gia thnh ti" c cc bc cha m cho n nng nhit nh mt mn qu chm lo tng lai hc hnh ca con ci; "Ph - An gia hu tr" lp k hoch cho tui ngh hu hay sn phm bo him kt hp u t "Ph - Bo gia u t" cho php va tham gia bo him, va u t vo th trng chng khon.

Prudential va hp bo gii thiu qu Prudence Vit Nam vi ngun vn 10 triu USD cho cc hot ng x hi cng ng ti Vit Nam.

Va qua, Prudential Vit Nam gii thiu ra th trng sn phm bo him mi: Ph - Bo nghip. y l sn phm bo him nhm c thit k c bit dnh cho cc t chc, doanh nghip mua cho nhn vin ca mnh. Trong hn 10 nm qua, cng ty ny tng gii thiu ra th trng trn 50 sn phm bo him, bao gm sn phm bo him: truyn thng, lin kt u t, lin kt chung, lin kt ngn hng v mi nht l bo him nhn th nhm. Vi slogan Lun lun lng nghe, lun lun thu hiu, Prudential s dng nhiu knh i thoi khch hng d dng by t kin hoc phn nh s vic khi c khiu ni. Tt c u c ghi nhn trn h thng theo tiu chun bo mt nghim ngt ca cng ty; c gii quyt mt cch nhanh chng v bo co y ln ban gim c. y chnh l mt trong nhng c s Prudential thng xuyn theo di cht lng phc v, tip thu kin ca khch hng t , ra nhng phng n c th nhm kp thi chn chnh, ci tin dch v. Bn cnh cc hot ng chm sc khch hng, Prudential cng va cng b bn hin chng khch hng. y l mt vn bn th hin nhng chun mc phc v m Prudential hng n v li ch ca khch hng. V s tn tm , Prudential vinh d nhn Gii thng Thng mi dch v - Top Trade Service 4 nm lin 2007-2010 v gii thng "Rng vng" 9 nm lin tip (2002-2010). Vi v th dn du, Prudential Vit Nam c Vietnam Report xp hng nm trong Top 10 trong danh sch 1.000 doanh nghip ng gp thu thu nhp doanh nghip cao nht Vit Nam v l mt trong 2 doanh nghip c vn u t nc ngoi (FDI) lt vo Top 10. u nm 2011, nghin cu ca cng ty nghin cu th trng Customer Insights cng cho bit, Prudential l mt trong 10 thng hiu quc t thnh cng nht ti th trng Vit Nam. (Ngun: Prudential VN)