Respected madam/sir, As a part of my project I would like to gather some informationfrom you which will help me in an in depth study

of project. The informationprovided by you will be kept confidential and will be used for academic purposeonly. I would be obliged if you co-operate with me in filling the questionnaire. 1. NAME: AGE : Below 20 20-30 30-40 above 40 Sex : Male Female 2.a) Are you aware of the Rani Food Products? Yes No b) If yes, how do you come to know about this product? Advertisement Friends retail shop Sales executives Any other source (Specify) 3.Have you used Rani Food Products? Yes No 4. If you are a customer of Rani Food products, how long have you been buying it? Below 6 months 0-1 year 1-2 year Above 2 year 5. Do you think the advertisement of Rani Food Products has a major influence in your buying decision? Strongly agree Agree Average Disagree Strongly disagree 6. Please rate the following factors which influence your purchase decision. (Strongly agree-5, Agree-4, Neutral-3, Disagree-2, Strongly Disgree-1) No Factors Rate iPrice of the product 12

ii .

Quality of the product iii . Availability of the product i v. Brand name of the company v. Previous Experience vi . Advertisements vii . Family/friends opinion viii . Sales promotional activities 7. Please rate your satisfactory level of Rani Food Products based on the following features. (Highly satisfied-5, Satisfied- 4, Normal-3,Poor- 2,Very poor- 1] No Factors Rate i. Price ii . High quality ii i. Brand name i v Availability of the products13

v . Flavor of the products v i. Aroma of the products v ii . Packaging 8. Rank the following factors based on your experience on Rani Food Products? No Factors Rank 1 Good quality 2 Affordable price 3 Timely availability 4 Easy applicability 5 Reliability

9. How satisfied are you with Rani Food Products compared with the others substitutes available in the market? Highly satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied 10. Has your friends/relatives opinions influenced you to buy Rani Food Products? Strongly agree Agree Average Disagree Strongly disagree 11. Any suggestions