L CH S

BAO GI TH C PH M G GI
New human Ardi CHNG 1. GI BAO B TH I THI C PH UV M

TS.m Sao Mai TS.

L CH S The Stone Age

L CH S 530 BC, ngui Ba T c i

L CH S

L CH S Iran khai qu t nm 1933

L CH S Bnh c a ng i Ai C p v Hy l p c i

L CH S Jordan

L CH S Bnh Sidonian th k th I AD

CHNG 1: GI I THI U V BAO B TH C PH M

1. Khi ni m:
Bao b l v t ch a ng, bao b c th c ph m thnh n v bn. Bao b c th bao g m nhi u l p bao b c, c th ph kn hon ton hay 1 ph n s n ph m Bao b ph i m b o cho s n ph n c th phn ph i, lu kho, thng m i thu n l i

Bao b c 2 lo i: bao b kn, bao b h

CHNG 1: GI I THI U V BAO B TH C PH M

CHNG 1: GI I THI U V BAO B TH C PH M

Chi ph cho bao b t i M (1995) (t $)

B ng gi y v ba carton = 31,2 Lo i m m, d o = 14,2 H p kim lo i = 13,8 Nh a = 11,6 Khc (cc lo i n p) = 7,4 Th y tinh = 5,1

Chi ph c a bao b trn 1 n v nng s n (tnh trung bnh, nm 1994, $ US)

Cng lao ng = 0,37 Nguyn li u = 0,21 Bao gi = 0,08 Khc (thu , li su t,..) = 0,08 V n chuy n trong TP = 0,045 Qu ng co L m pht Thu m n Nhin li u = 0,04 = 0,035 = 0,035 = 0,035

T ng: 83,3

L i nhu n tr c thu = 0,03 L i t c (NET) = 0,025 B o d ng = 0,015

T NG

1,00 $

CHNG 1: GI I THI U V BAO B TH C PH M

2. Ch c nng c a bao b TP:

B o m s l ng v ch t l ng
m b o TP ch a bn trong khng thay i v kh i l ng hay th tch Ch t l ng c a s n ph m khng thay i

Thng tin, gi i thi u s n ph m, thu ht ng i tiu dng

Thu n l i trong phn ph i, lu kho, qu n l, tiu dng

CHNG 1: GI I THI U V BAO B TH C PH M

CHNG 1: GI I THI U V BAO B TH C PH M

Anh h ng c a hnh thi bao b n s tiu th s n ph m

Gip cho ng i tiu dng nh n nh c s n ph m Kch thch mua s m m t s n ph m

CHNG 1: GI I THI U V BAO B TH C PH M

CHNG 1: GI I THI U V BAO B TH C PH M

Cc y u t c n c trn bao b
Tn, a ch c a nh s n xu t Tn s n ph m Cc thnh ph n ch a ng trong s n ph m Ngy s n xu t H n s d ng

CHNG 1: GI I THI U V BAO B TH C PH M

CHNG 1: GI I THI U V BAO B TH C PH M Gi thnh s n ph m s thay i nh th no ? Phng th c u t thi t b ph c v cho vi c ti n hnh a bao b m i vo trong qu trnh s n xu t, gi thnh ra sao? C c n ph i o t o m i l c l ng lao ng khng? N u c th chi ph nh th no? Vi c ki m tra lo i bao b m i ny i h i ph i trang b thm cc d ng c no. C c n thm l c l ng b o tr hay khng?

3. M t vi y u t c n ch khi l a ch n bao b m i
S n ph m s tng thm c bao nhiu th i gian b o qu n v i lo i bao b m i.? Ch t l ng s n ph m nh th no trong bao b m i ? L i ch c a bao b m i trong vi c lu tr cng nh v n chuy n s n ph m ? Kh nng xm nh p th tr ng m i c a lo i bao b m i Kh nng c nh tranh v i cc s n ph m cng lo i trn th tr ng?

CHNG 1: GI I THI U V BAO B TH C PH M

CHNG 1: GI I THI U V BAO B TH C PH M

4. Bao b v mi tr ng

5. Bao b v x h i
Phng th c phn ph i Tnh ti n d ng An ton v sinh th c ph m i u ki n b o qu n Marketing Hi u qu c nh tranh

CHNG 1: GI I THI U V BAO B TH C PH M

6. Xu h ng hi n nay v i bao b
Plastic; mng plastic An ton v sinh th c ph m thng tin D qu n l, ti n s d ng H n ch nhi m (recycle) H p d n ng oi tiu dng