PepsodenL : DIsIum DIsIum

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Pepsodent was launched in 1qq by HII Lo cupLure LIe murkeL Irom CoIguLe. uuncIed
In LIe pIuLIorm oI Germ IIgILIng properLy, PepsodenL now Iuve u murkeLsIure oI 1;% In
LIe Rszzoo crore oruI cure murkeL.

PepsodenL Iuve experImenLed wILI ILs posILIonIng uILIrougI ILs IIIe. nILIuIIy PepsodenL
wus IuuncIed In LIe IIgIIy successIuI "Iong IusLIng proLecLIon Ior Iours uILer brusIIng"
pIuLIorm. n 1qqq-zooo PepsodenL LrIed Lo IIgIL LIe murkeL Ieuder CoIguLe by sIIILIng Lo
BeneIILs oI germ IIgILIng ruLIer LIun Process oI germ IIgILIng. BuL LIe posILIonIng IuIIed
und PepsodenL Iud Lo come buck Lo LIe oId posILIonIng by zoo1.

PepsodenL IncIuded LIe germ IndIcuLor Lo ILs puck In zooz IoIIowed by un InnovuLIve
DenLuI nsurunce cumpuIgn wIIcI reInIorced LIe germ IIgILIng posILIon.

H wus LryIng Iurd Lo breuk LIe IorL oI CoIguLe wIIcI wus IoIdIng u mussIve q- o%
murkeL sIure In LIe oruI cure murkeL.AILIougI PepsodenL und CIose Up Iud LogeLIer
uround z% oI LIe murkeL , IL wus noL enougI. TIen cume LIe regIonuI brunds IIke
AjunLu und BubooI wIIcI reuIIy mude u denL In LIe murkeL sIure oI LIe Ieuders.

HII sLruck buck wILI LIe Iumous DIsIum dIsIum cumpuIgn ( LIuL won muny uccoIudes
Ior LIe ugency). TIe InsIgIL Ior LIIs cumpuIgn wus LIuL MoLIers were reuIIy worrIed
ubouL LIe euLIng IubILs oI LIeIr kIds. rom LIuL InsIgIL cume LIe BIg deu " IeL PepsodenL
IIgIL germs Ior You". TIe cumpuIgn und LIe smurL prIcIng vIrLuuIIy kIIIed LIe regIonuI
brunds In LIe oruI cure murkeL.

PepsodenL knew LIuL LIey sIouId expund LIe LoLuI murkeL oI LooLI pusLe und decIded Lo
Increuse LIe murkeL by IncreusIng LIe usuge oI LIe producL. TIus cume LIe BIooL
cumpuIgn LIuL Is currenLIy on uIr.
PepsodenL uIms Lo LeucI LIe kIds Lo brusI uL nIgIL ( wILI PepsodenL oIcourse) .ReseurcI
sIows LIuL brusIIng LeeLI uL nIgIL cun reduce cIunces oI LooLI decuy by o%.
I H Lo be beIIeved, 1z IukIs kIds ure brusIIng LeeLI uL nIgIL now und moLIers ure
Iuppy
PepsodenL Is u brund LIuL Ius been cureIuIIy cruILed uILIougI IL sLruggIed Lo IInd ILs souI,
now LIe brund Is uII seL Lo Luke oII.
ubeIs: brundIng, MCG, H, personuI cure