MARKET AND DEMAND ANALYSIS

MARKET AND DEMAND ANALYSIS IS AN INTEGARATED APPROACH TO GENERATE MARKET POWER BY CRITICAL ANALYSIS OF THE MARKET LOGISTICALLY

STEPS IN MARKET AND DEMAND ANALYISIS

1: 2: 3: 4: 5: 6: SPECIFICATION OF OBJECTIVES COLLECTION OF MARKET INFORMATION CONDUCTING A MARKET SURVEY CHARACTERISATION OF THE MARKET DEMAND FORECASTING PLANING

1: SPECIFICATION OF OBJECTIVES
a: who are the consumers ? b: how Many consumers are there? C: what and why do they want ? d: when do they want it ? e: where do they want it ?

2:COLLECTION OF MARKET INFORMATION

Two major sources of market info. Are primary data and secondary data

3:CONDUCT OF MARKET SURVEY

MARKET SURVEY DEALS WITH GATHERING THE PRMY INFO SPECIFIC TO THE PROJECT BEING APPRAISED.MARKET SURVEY CAN BE CONDUCTED AS SAMPLE SURVEY OR CENSUS SURVEY.

4: CHARACTERISATION OF THE MARKET

A: DEMAND FOR THE PRODUCT/SEVICES B: MARKET SEGMENTS C: CONSUMERS D: COMPITITORS E: GOVT. POLICY

5: DEMAND FORECASTING
It refers to the amount of demand that the company can expect as its share of the total market demand .

ITS METHODS
A: FORECAST BASED ON TIME DURATION I. Short term forecasts II. Medium term forecasts III. Long term forecasts

B: QUALITATIVE METHODS
I. JURY OF EXECUTIVE OPINION METHOD II. POLL OF SALES OPINION METHOD III. SURVEY OF CONSUMERS BUYING PLANS METHOD. IV. DELPHI METHOD.

C: QUANTITATIVE METHODS
I. TREND PROJECTION METHOD II. EXPONENTIAL SMOOTHING METHOD III. SIMULATION MODELS

UNCERTAINTIES IN DEMAND FORECASTING

I. INADEQUACIES OF DATA II. METHODS OF FORECASTING III. ENVIRONMENTAL CHANGES

6:MARKET PLANING
A GOOD MARKETING PLANING IS REQUIRED IN ORDER TO MAKE A SUCECESS OF THE VENTURE ONE IS THINKING OF STARTING

MARKETING PLANING PROCESS

I. DEFINING THE BUSINESS II. ANALYSING THE CURRENT MARKET SITUATION III. OBJECTIVES IV. MRKTING STRATEGY V. BUDGETING VI. IMPLEMENTATION AND CONTROL

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