MARKETING COMMUNICATIONS MIX

MARKETING COMMUNICATIONS
Means to inform, persuade and remind consumers. Represent the voice of the company. Perform many functions for consumers. Contribute to Brand Equity.

MARKETING COMMUNICATIONS MIX

Consists of eight major modes of communication-

Advertising- Paid form of non-personal presentation

and promotion. Sales promotion- Variety of short term incentives. Events and experiences-Company sponsored activities and programs.

Public relations and publicity- Programs designed to

promote and protect companys image.

 Direct marketing- Use of mail, telephone, fax, e-mail to communicate directly. Interactive Marketing- Online activities and programs

designed to engage customers.

Word- of- mouth marketing- People-to-people oral, written or electronic communications. Personal Selling- Face-to-face interaction.

COMMON COMMUNICATION PLATFORMS

Advertising- Print and broadcast ads, packaging, motion pictures, brochures, posters, billboards, point-ofpurchase displays. Sales Promotion- Contests, games, coupons, rebates, trade-in-allowances, fairs and trade shows. Events & Experiences- Sports, Entertainment, Festivals, street activities

 Public Relations & Publicity- Speeches, Seminars, Annual Reports, Charitable donations, company magazine.

Direct and Interactive Marketing- Catalogs, mailings, fax

mail, e-mail, voice mail, blogs, websites, e shopping. Word-of-mouth marketing- person to person, chat rooms, blogs. Personal selling- sales presentations, sales meetings,

samples, fairs and trade shows.

OTHER PLATFORMS
Products styling and price. Shape and color of the package.

Sales persons manner and dress.

Store dcor Companys stationery