Ps OF TIGER BISCUITS

Pricing & packaging: Packing 250 gms 100 gms 75 gms coconut Packaging The products are packed in airtight plastic wrappers in an attractive bright red and yellow colour, which catches the eye and is an important feature to market a product in rural areas Price Rs. 10 Rs. 4 Rs. 5

Place The distribution network is very strong. Manufacturing Plant Location C & F Agent: At district level in various states of India Wholesaler: At taluka levels in various states Retailer: Retailers in villages are supplied by the wholesaler at the taluka level Final Customer

Positioning Positioned mainly for the rural segment and with a new slogan "Eat healthy, think better", as a brand of premium quality with factors pertaining to health and needs of the consumer being the main factor. Competition From local players in many states who infringe with low quality products and similar packaging. Since the rural customer depends mainly on the packaging available, it is easy for competitors to sneak in the market affecting the market share of TIGER.

Britannia Bourbon R i c h & D e l i c i o u s c h o c o l a t e p a c k e d between two crunchy chocolate biscuit I t i s b e s t e n j o y e d w h i l e b i t i n g i t w i t h al cup of coffee, while reading books &by sharing it with friends with lots of gossip & gupshup. Bourbon is a rich mans cookie delight B o u r b o n i s a p e r f e c t blend of Cream &Biscuit Chocolate is a flavour of all seasons. B o u r b o n i s l o v e d & e n j o ye d b y e v e r yo n e from Childs to Adults. S u g a r s p r i n k l e d o n t h e t o p l a y e r o f t h e biscuit adds a Unique taste & look. Product Differentiation Form - Chocolate stuffed between two rectangle shape biscuits with little sugar on top. D e s i g n - S m a l l H o l e s a r e d e s i g n e d o n t h e top to show the core chocolate & for spreading the aroma of chocolate Quality- chocolates are used in appropriateqty to match the taste of the biscuit.