Xy dng lin kt (Link Building) v nhng iu cn bit Xy dng lin kt (hay link building) l th thut chnh v quan trng

nht trong off-page SEO. Nu On-Page SEO, bn phi xy dng ni dung, ti u ha trang website, thit k ph hp th off-page SEO, s n gin hn vi vic xy dng nhng lin kt thng minh, ph hp tr t nhng trang web c cht lng (Mt phn c nh gi bi pagerank). Ti ly lin kt t u khai thc cc ngun lin kt, bn c th tm trn mng, cc website bn, nhng ni cho php bn dn lin kt n site ca mnh (nh cc forum, blog, th vin web,..). Tuy nhin, trc khi khai thc lin kt, hy ch n cc site sau, y l nhng site bn khng nn khai thc lin kt hoc mun ph cng v ch: * Trang web vi th nofollow ti lin kt hoc ti meta tag. * Trang web t lin kt trong script v trong flash, xem thm Script vi SEO Xy dng lin kt thng minh S lng hay cht lng bi vit pagerank, mnh ni n tm quan trng ca pagerank i vi lin kt, tuy nhin cng ng b qua nhng trang webs c pagerank 0, c th h cha c cp nht pagerank hoc c pagerank tht rt tim nng, tt nht l khai thc t trang c pagerank cao n pagerank thp nhng khng b qua pagerank 0. Ngoi ra, nhiu SEO xy dng nhng lin kt theo kiu ng nh qun Nguyn, vic ny hon ton khng c li cho bn m i khi khin bn b trang web kha ti khon, lit lin kt ca bn vo blacklist th kh. Tt hn th c t cht lng ln trn u, sau hy xem n s lng. Ph hp ni dung trang, c ngha Cn ch khai thc mt cch ph hp, c vi ngi c v cc spider, nu lin kt ca bn c t trong nhng trang web c cng ni dung th s c nh gi cao hn nhng trang ch lin quan to no! Cc lin kt c archor text nh th ny: Bn bit g v SEO cha, hy bt u ngay vi SEO l g ? s tt hn nhng lin kt cc lc v khng c t ni dung no nh th ny:

SEO | SEO l g | Pagerank hay khng c archor text nh th ny: ..click vo y Ngoi ra th cc lin kt t trong nh, flash, javascript s t gi tr (hoc ko c) gi tr i vi text link. V tr lin kt Cc lin kt c t cao hn s c th hng tt hn nhng lin kt c t pha di v nh trong phn thit k ph hp vi SEO, mnh ni n vic google lt trang web theo th t t trn xung di. Tuy nhin nn xem view source bit v tr tht s ca lin kt, ng cc k thut css nh la bn. Nu c, th cc lin kt trang index s tt hn trang trong, v cng v th, cc lin kt trong trang u s mnh hn trang 2 v 3 theo th t i cng su cng ti. Lin kt n ni dung con Nhiu webmaster mc sai lm khi ch lin kt n trang ch, trang cao nht ca website m qun i tm quan trng ca cc trang, ni dung con. Nn nh ngi dng tm n ni dung nhiu hn cc trang tng hp vi keyword c th. V d l ngi dng s tm kim cc mn hng c th nh mua bn n p, n p lioa thay v tm kim keyword n p. Ngoi ra th vic xy dng lin kt n trang ch qu nhiu m khng lin kt vi trang con s khin lin kt khng t nhin, bn s b google dm ng y ! Xy dng lin kt trong Lin kt trong l cc lin kt trong trang ny vi trang khc (cng a ch), vic ny s dn dt khch tham quan ca bn c th c v hiu mt cch d dng nht ni dung ng thi khin cho cc spider d dng crawl v index tt c cc trang trong site ca bn. Nu sitemap l bn ch ng website vi cc mc 1 2 3 4 th vi lin kt trong, cc ng dn ny cn mnh hn sitemap v n c ni dung gn gi v c tng quan tt, c vi ngi dng. Ti c th gi l 1 2 3 4 xoay vng, nh ? Ch n s lng lin kt trong (tt hn ht l khng qu 10 lin kt trong bi!) Nhng sai lm khi xy dng lin kt Vic xy dng lin kt c nu trn c v nh rt d dng nhng nhiu webmaster vn hay mc sai lm, ti xin lit k li t u n cui bi: 1. Lm dng, spam lin kt Kt qu l b banned v lit vo blacklist

2. Coi trng s lng hn cht lng, kt qu t c thp 3. Khai thc lin kt trong nh, flash hay script, hiu qu km hn so vi text link 4. Ch xy dng lin kt n trang ch 5. Khai thc lin kt m khng bit lin kt nofollow, 6. Lin kt vi cc trang ch lin quan to no hay lin kt khng c ni dung 7. Mua bn lin kt, vic ny rt nguy him n tnh mng tn min ca bn trn SERP