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It is attracting investments from Private Equity and venture capitalist. Of the total number of students pursuing higher education 1.85 lakh students study overseas. This opens up a market opportunity to prepare students for standardised tests such as GRE, GMAT, TOEFL and IELTS. In order to venture into this sector, various macro and micro elements have been studied. The study of different environments has provided certain insights into the sector. The number of GRE/GMAT takers has increased significantly over the past years and is expected to grow further. With the dawn of technological changes and conducive political environment the market for standardised test preparation is bound to increase in the coming years. Test Preparation Experts which aims at providing quality training to GRE/GMAT aspirants with a unique pricing mechanism.