You are on page 1of 1

1. explain levels of a product with a suitable example. 2. what are the various stages of new product development. 3.

define PLC. Bring out significance of each stage 4. what's product line? why packaging is called silent salesman? 5. elaborate on idea generation techniques 6. what is innovation? why firms have to innovate? 7. explain the significance of BCG matrix. 8. why do new product fail? justify with suitable example

You might also like