Color Meaning

Red============================================== == Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags. Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc). Red is widely used to indicate danger (high voltage signs, traffic lights). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity. Light red represents joy, sexuality, passion, sensitivity, and love. Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness. Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath. Brown suggests stability and denotes masculine qualities. Reddish-brown is associated with harvest and fall. Orange============================================ =

Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance. Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys. Dark orange can mean deceit and distrust. Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.

Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.

Yellow============================================= =

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy. Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice. Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children's products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy. Dull (dingy) yellow represents caution, decay, sickness, and jealousy. Light yellow is associated with intellect, freshness, and joy. Green============================================= ==

Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money. Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic. Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.

Dark green is associated with ambition, greed, and jealousy. Yellow-green can indicate sickness, cowardice, discord, and jealousy. Aqua is associated with emotional healing and protection. Olive green is the traditional color of peace.

Blue============================================== ==

Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity. You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, and vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting hightech products. Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America. Avoid using blue when promoting food and cooking, because blue suppresses appetite. When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero. Light blue is associated with health, healing, tranquility, understanding, and softness. Dark blue represents knowledge, power, integrity, and seriousness.

Purple============================================= =

Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth

and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic. According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial. Light purple is a good choice for a feminine design. You can use bright purple when promoting children's products. Light purple evokes romantic and nostalgic feelings. Dark purple evokes gloom and sad feelings. It can cause frustration.

White============================================= ==

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection. White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity. In advertising, white is associated with coolness and cleanliness because it's the color of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate color for charitable organizations; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.

Black============================================= ==

Black is associated with power, elegance, formality, death, evil, and mystery. Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief.

Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange other very powerful colors black gives a very aggressive color scheme.

Cool Colors---------------------------------------------------The Colors of Calm

Blue Green Turquoise Gray Silver White

Cool colors tend to have a calming effect. At one end of the spectrum they are cold, impersonal, antispectic colors. At the other end the cool colors are comforting and nurturing. Blue, green, and the neutrals white, gray, and silver are examples of cool colors. In nature blue is water and green is plant life - a natural, life-sustaining duo. Combine blues and greens for natural, watery color palettes. Heat up a too cool color palette with a dash of warm colors such as red or orange. If you want warmth with just a blue palette, choose deeper blues with a touch of red but not quite purple or almost black deep navy blues. Cool colors appear smaller than warm colors and they visually recede on the page so red can visually overpower and stand out over blue even if used in equal amounts.

The profiles for each of these cool colors include descriptions of their nature, cultural color meanings, how to use each color in design work, and which colors work best together.

Warm Colors ------------------------------------The Colors of Excitement

Red Pink Yellow Gold Orange Black Brown

Warm colors rev us up and get us going. The warmth of red, yellow, or orange can create excitement or even anger. Warm colors convey emotions from simple optimism to strong violence. The neutrals of black and brown also carry warm attributes. In nature, warm colors represent change as in the changing of the seasons or the eruption of a volcano. Tone down the strong emotions of a warm palette with

some soothing cool or neutral colors or by using the lighter side of the warm palette such as pinks, pale yellows, and peach. Warm colors appear larger than cool colors so red can visually overpower blue even if used in equal amounts. Warm colors appear closer while their cool counterparts visually recede on the page. The profiles for each of these warm colors include descriptions of their nature, cultural color meanings, how to use each color in design work, and which colors work best together.

Lavender
Graceful and Feminine: Lavender has long been a favorite flower and color of genteel ladies. This shade of purple suggests refinement along with grace, elegance, and something special. Nature of Lavender: Purple and its lighter lavender shades have a special, almost sacred place in nature: lavender, orchid, lilac, and violet flowers are often delicate and considered precious. Culture of Lavender: While purple is the color of royalty, lavender is the color of femininity. It's a grown up pink. Using Lavender: Use the color lavender to suggest something unique or extremely special but without the deeper mystery of purple. Lavender may be a good choice when you are targeting women and want to invoke feelings of nostalgia or romance.

Cool Color Meanings (calming): Blue, Green, Turquoise, Silver Warm Color Meanings (exciting): Red, Pink, Yellow, Gold, Orange

Mixed Cool/Warm Color Meanings: Purple, Lavender, Green, Turquoise Neutral Color Meanings (unifying): Brown, Beige, Ivory, Gray, Black, White

Blue--------------------------------------------------------------Calm and Cool : Blue is calming. It can be strong and steadfast or light and friendly. Almost everyone likes some shade of the color blue. Nature of Blue: A natural color, from the blue of the sky, blue is a universal color. The cool, calming effect of blue makes time pass more quickly and it can help you sleep. Blue is a good color for bedrooms. However, too much blue could dampen spirits. Culture of Blue: In many diverse cultures blue is significant in religious beliefs, brings peace, or is believed to keep the bad spirits away. Blue conveys importance and confidence without being somber or sinister, hence the blue power suit of the corporate world and the blue uniforms of police officers. Long considered a corporate color, blue, especially darker blue, is associated with intelligence, stability, unity, and conservatism. Using Blue: A deep royal blue or azure conveys richness and perhaps even a touch of superiority. Navy blue is almost black and is a bit warmer than lighter blues. Combine a light and dark blue to convey trust and truthfulness banker's colors. Although blue is a year-round color, pastel blues, especially along with

pinks and pale yellows suggest Springtime while deep blue is a colder weather color. Create a conservative but sophisticated look with subtle contrast by combining light and dark shades of blue.

Brown------------------------------------------------------------Down-to-Earth: Brown is a natural, down-to-earth neutral color. It is found in earth, wood, and stone. Nature of Brown: Brown is a warm neutral color that can stimulate the appetite. It is found extensively in nature in both living and non-living materials. Culture of Brown: Brown represents wholesomeness and earthiness. While it might be considered a little on the dull side, it also represents steadfastness, simplicity, friendliness, dependability, and health. Although blue is the typical corporate color, UPS (United Parcel Service) has built their business around the dependability associated with brown. Using Brown: The color brown and its lighter cousins in tan, taupe, beige, or cream make excellent backgrounds helping accompanying colors appear richer, brighter. Use brown to convey a feeling of warmth, honesty, and wholesomeness. Although found in nature year-round, brown is often considered a fall and winter color. It is more casual than black.

The Rainbow colors

Red Red is the color of strong energy, fire and primal creative force. It is the lifepromoting energy. It is hot. It can indicate strong passion, mind and will. It is a dynamic color that can reflect anger, love, hate and unexpected changes. It can indicate new birth and transmutation. It is a color that affects the circulatory system of the body, the reproductive system (sexual energy) and an awakening of latent abilities and talents. Too much red or muddiness can reflect over stimulation, inflammation or imbalance. It may reflect nervousness, temper, aggression, impulsiveness or excitement. Orange

Orange is the color of warmth, creativity and emotions. It is an indication of courage, joy and socialness. It is a color which can reflect an opening of new awareness-especially to the subtle realms (the astral plane) of life. Depending on the shade, it can also indicate emotional imbalances and agitation. Some of the muddier shades of orange can reflect pride and flamboyance. It may reflect worry and vanity. Yellow Yellow is one of the first and the easiest aura colors to be seen. Pale yellow around the hairline can indicate optimism. Yellow is the color of mental activity and new sunshine. It can reflect new learning opportunities, lightness, wisdom and intellect. The more pastel shades often reflect wisdom and intellect. The more pastel shades often reflect an enthusiasm for something (especially in the pale yellow to white spectrum). Yellow is a color which represents the power of ideas and awakening psychic abilities and clairsentience. Deeper and muddier shades of yellow can reflect excessive thinking and analyzing. It can reflect being overly critical, feeling of being deprived of recognition and being dogmatic. Green Green is the color of sensitivity and growing compassion. It reflects growth, sympathy and calm. It can reflect a person who is reliable, dependable and openminded. Bright green moving toward the blue spectrum in the aura indicate healing ability. It is a color of abundance, strength and friendliness. The muddier or darker shades of green can reflect uncertainty and miserliness. The muddier shades often reflect jealousy and possessiveness as well. It can indicate self-doubt and mistrust.

Blue Blue, next to yellow, is one of the easiest colors to see in the aura. It is the color of calm and quietness. It reflects aevotion, truth and seriousness. It can indicate the ability for clairaudience and for the development of telepathy. The lighter shades of blue reflect an active imagination and good intuition. The deeper shades of blue can indicate a sense of loneliness, which on one level reflects a life-long quest foe the Divine. The deeper shades of blue reflect levels of devotion. Royal blue shades indicate the person has found or is about to find his or her chosen work. The muddier shades of blue can reflect blocked perceptions. They can indicate melancholy, rushing and worrying, domineering, fearfulness, forgetfulness and oversensitivity.

Violet and Purple Violet is the color of warmth and transmutation. It is the color for the blending of the heart and the mind, the physical with the spiritual. It reflects independence and intuition, as well as dynamic and important dream activity. It can reflect one who is searching. The purple shades often reflect an ability to handle affairs with practicality and worldliness. The paler and lighter shades of violet and purple can reflect humility and spirituality. The red-purple shades can indicate great passion strength of will. They may also reflect a need for greater individual effort. The darker and muddier shades can reflect a need to overcome something. They can also reflect intense erotic imaginations as well. Tendencies toward being overbearing, needing sympathy and feeling misunderstood are also reflected in muddier shades. Other Colors of the Aura Pink Pink is a color of compassion, love and purity. It can reflect joy and comfort and a strong sense of companionship. When seen in the aura, it can indicate the quiet, modest type of individual, along with a love of art and beauty. Depending on the shade of pink, it can also reflect an immaturity, especially the muddier shades. It can reflect truthfulness or a lack of it. It can also reflect times of new love and new vision. Gold Gold is a color that reflects dynamic spiritual energy and a true coming into one's own power. It reflects the higher energies of devotion and great inspiration. It indicates a time of revitalizing.

Muddier shades of gold can indicate the person is still in the process of awakening higher inspiration and has not clarified it yet within his/her life. It reflects the alchemical process still being active; i.e.' the person is still working to turn the lead of his/her life into gold.

White White is often seen in the aura, prior to any actual colors. It is often seen as a diaphanous shades. White has all colors within it, and when it does appear strongly within the aura, it is often in conjunction with other colors. This is how you can know whether it is an actual energy color or just a poor perception of the

aura. When the white does stand out as a color in the aura, it reflects truth and purity. It indicates that the energy of the individual is cleansing and purifying itself. It often reflects an awakening of greater creativity as well. Gray Gray is a color of initiation. It can indicate a movement toward unveiling innate abilities. Those shades of gray that lean more toward the silver reflect an awakening of the feminine energies. Those are the energies and abilities of illumination, intuition and creative imagination. The darker shades of gray can indicate physical imbalances, especially if seen next to specific areas of the physical body. They can also indicate a need to leave no task undone. Much gray in the aura can indicate a person who is secretive and who is the lone wolf type. Brown Brown often appears in the auric field. Although many people think of as reflecting a lack of energy or an imbalance, this is not always so. Brown is the color of the earth. When it shown itself in the aura, especially in areas above the head and around the feel, it can reflect new growth. It indicates establishing new roots and a desire to accomplish. It is a color that can reflect industry and organization. On the other hand, brown across the face or touching the head may indicate a lack of and need for discrimination. It seen in the areas of the chakras, it can indicate that those centers need to be cleaned. It will reflect in such cases a clogging of their energies. Brown is often difficult to interpret, as it can easily reflect problem areas in the physical, but you must be careful about jumping to conclusions when you see it. Feedback from the other person is the best means of understanding it. Black Black is one of the most confusing of colors in the auric spectrum. I have heard individuals say that, when black shows up in the aura, it is an indication of death or terrible disease. I have not found that to be true.

Black is a color of protection. It is a color which can shield an individual from outside energies. When seen in the aura, it can reflect that the person is protecting himself or herself. It can also indicate that person has secrets. There is nothing wrong with that, as long as it is not taken to extremes. Black can also indicate that a new understanding of burdens and sacrifices is going to manifest. Black can also indicate imbalances. Physical imbalances often show up as black or darkened areas in the aura around the physical body. the location provides clues to this. In the outer edges of the aura, black can indicate holes in the auric field. I

have seen this in the auras of those who were victims of child abuse and those who are or were strong substance abusers ( alcohol, drugs, tobacco etc.). Silver Twinklies Another aspect that I have observed should be mentioned. I have often seen within the aura what look to be soft, twinkling lights. They are usually very sparkly and silver in color. I have found that they indicate one of several things. These "twinklies'" as I call them, are almost always a sign of great creativity and fertility. When they appear within the auric field of a person, it indicates that greater creativity is being activated within the individual's life.