Ia|ryta|es from |ast ten years

Introduct|on of bus|ness f|nance

San|a aqoob
lnnocenL
W 1998
W 3 Cambrldge graduaLes
W London muslc fesLlval
W SmooLhles
W CusLomers Lo puL Lhelr empLy boLLle ln a yes bln lf
Lhey LhoughL Lhey should glve up Lhelr ClLy [obs
W As Lhe yes bln was full Lhey reslgned Lhe nexL day
W 1hey named Lhe company lnnocenL
W 'ure fresh and unadulLeraLed
W m||||on smooLhles a week Lo over 7000 shops and
has a Lurnover of 100 m||||on
@yre||'s otato Ch|ps
W Jllllam Chase made a success ouL of a farmlng fallure
W Pe boughL hls faLhers farm
W 8ankrupL
W A decade laLer he borrowed an old fryer from a flsh
and chlp shop Lo see lf he could make crlsps
W ln 2003 he sank 13m lnLo Lhe venLure and began Lo
woo cusLomers wlLh promlses of no pesLlcldes and fully
Lraceable lngredlenLs
W 1Lurnover ls 10 m||||on
W Dp markeL shops sell 00000 bags a week
,oneysupermarketcom
W ounder Slmon nlxon dropped ouL of hls accounLlng
and flnance degree
W 8lggesL player ln prlce comparlson webslLes
W Pelps cusLomers Lo flnd Lhe besL deals on a range of
producLs from home lnsurance Lo credlL cards
morLgages and fllghLs
W 8evenue comes from suppllers who pay on a per cllck
basls
W ln 1999 he launched MoneysupermarkeLcom whlch
[olned Lhe sLock markeL Lhls !uly
W uesplLe dlfflculL Lradlng condlLlons nlxon scooped
1023 mllllon from Lhe sale of 603 mllllon shares
www1ecom
W nlghL waLchman
W A Lool whlch leLs offlce managers shuL down and resLarL
Cs from a cenLral conLrol polnL
W ls good for Lhe envlronmenL and for lLs parenL company 1L
W 1he sofLware auLomaLlcally saves open flles before shuLLlng
down Lhe C
W Sumlr karayl helped Lo seL up 1L ln 1997 wlLh Lwo
colleagues from MlcrosofL
W 1300 S
W pare room of karayls flaL ln wesL London
W nlghL waLchman helped Lo boosL Lurnover aL 1L Lo an
expecLed 1m th|s year
Sp|nVox
W ChrlsLlna uomecq Lrled Lo scrlbble down 14 volcemalls
from her moblle phone she reallsed Lhere was a markeL
for a LexL verslon of messages
W She seL up Splnvox ln 2003 Lo do exacLly LhaL
W lL now employs 00 peop|e and has conLracLs worLh
10 m||||on
W She hasnL used famlly money Lo seL up her buslness
W She runs Lhe buslness wlLh anoLher famous name
uanlel uoulLon a descendanL of Lhe poLLery dynasLy
whom she meL Lhrough hls paraglldlng company
@experts
W ClLy hlghflyers Sarah McvlLLle and 1homas 8oberLs meL
on a graduaLe Lralnlng programe
W 1hey launched whaL was orlglnally called 82Ask ln 2003
W CusLomers LexL a quesLlon Lo a Leam of researchers
who promlse Lo answer wlLhln flve mlnuLes
W Dsers are charged 1 per quesLlon only lf Lhe lnqulry ls
fully compleLed CuesLlons range from Lhe resulL of a
fooLball maLch Lo how Lo geL Lo a resLauranL
W 1he company hopes Lo [oln Lhe sLock markeL nexL year
and was recenLly valued aL around 7 mllllon