Virtual University English 201: Business & Technical Communication

Assignment TWO

Due Date: October 23, 2003 Total Marks =30

Question

“To compose effective written or oral message, you must apply certain
communication principles. These principles provide guideline for choice of
content and style of presentation, adapted to the purpose and receiver of your
message. Called the “seven C’s,” they are Completeness, Conciseness,
Consideration, Concreteness, Clarity, Courtesy and Correctness”. Discuss the
statement by giving examples.