Service intangibility and its impact on consumer expectations of service quality. Previous research has compared consumers' service qualit expecuions across send es. This.research uses a cor / Ironed. Repeated measures design where subjects were asked to evaluate three services, varying in their degree of intangibility.
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Original Title
Sem 2 General Bebko (2000) Service Intangibility and Its Impact on Consumer Expectations of Service Quality
Service intangibility and its impact on consumer expectations of service quality. Previous research has compared consumers' service qualit expecuions across send es. This.research uses a cor / Ironed. Repeated measures design where subjects were asked to evaluate three services, varying in their degree of intangibility.
Service intangibility and its impact on consumer expectations of service quality. Previous research has compared consumers' service qualit expecuions across send es. This.research uses a cor / Ironed. Repeated measures design where subjects were asked to evaluate three services, varying in their degree of intangibility.