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    Faryal Jafri
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    Rapid political changes and uncertain government policies have made business uncertain in Pakistan, where terrorism in major cities like Karachi and the Afghan war are also negatively impacting business. High inflation is reducing consumer purchasing power and forcing people to switch to cheaper products, while increased import duties have raised costs for soap manufacturers, limiting their ability to pass costs to consumers. Sanctions on Pakistan due to nuclear testing have also created business uncertainty.

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    Rapid political changes and uncertain government policies have made business uncertain in Pakistan, where terrorism in major cities like Karachi and the Afghan war are also negatively impacting business. High inflation is reducing consumer purchasing power and forcing people to switch to cheaper products, while increased import duties have raised costs for soap manufacturers, limiting their ability to pass costs to consumers. Sanctions on Pakistan due to nuclear testing have also created business uncertainty.

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    Download as DOC, PDF, TXT or read online from Scribd
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    22 views2 pages

    Pest Analysis

    Uploaded by

    Faryal Jafri
    Rapid political changes and uncertain government policies have made business uncertain in Pakistan, where terrorism in major cities like Karachi and the Afghan war are also negatively impacting business. High inflation is reducing consumer purchasing power and forcing people to switch to cheaper products, while increased import duties have raised costs for soap manufacturers, limiting their ability to pass costs to consumers. Sanctions on Pakistan due to nuclear testing have also created business uncertainty.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 2

    PEST ANALYSIS

    POLITICAL AND LEGAL FORCES

    Rapid changes in the political scenario of the country along with the uncertain policies of the Government have made the whole business community as uncertain. Also there is terrorism prevailing in the important cities of the country like Karachi and Afghan War, which are affecting the business activities. Policies about taxes are changing continuously due to changing government.
    ECONOMIC FORCES

    Increasing inflation in the country, persistently reducing the purchasing power of the people and dropping people from high price soap to low price soap and providing more fuel for expansion of local Producers.

    Increased import duties on the finished goods and raw material have increased the price of the product, along with this, increasing inflation in the country have made it difficult for soap industry to transfer the whole increased cost at the consumer, thus forcing the industry to operate at a very low margin.

    Sanctions imposed by the developed nations on Pakistan due to nuclear experimentation create the uncertainty in business activities.
    SOCIAL

    The greater the tendency towards urbanization in Pakistan, the living standard which is forcing the people to use standardized product and people are diverting from the beauty soap to anti bacterial soap.
    TECHNOLOGICAL

    No major and rapid breakthrough in the technology of soap and their manufacturing process, but innovations is required so that the product does not become obsolete.

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