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Wednesday !uly 8 2009

Cmore lceCream by Lngro loods aklsLan

karachl Lngro loods has recenLly expanded lLs brands porLfollo by launchlng a premlum quallLy lce
cream wlLh Lhe name of Cmore Cmore sLarLed lLs sales from Lhe clLy of Lahore because of Lhe culLurally
lnherlLor of celebraLor of fesLlval of colors le 1he Sprlng lesLlval 1hey have sLarLed off wlLh 24 dlfferenL
packs and flavors LhaL aLLracL klds and adulLs from all walks of llfe

Cmore has |n|t|ated heavy market|ng campa|gn |et's rev|ew

8y Lhe end of March every eye of Lahore was aLLracLed Lowards Lhe caLchy decoraLlon of Lahore done
by Cmore CLher Lhen Lhe colorful adverLlslng sLreamers Lhey had sponsored PA ln decoraLlng Lahore
wlLh arLlflclal and colorful flowers eLc Clearly as Lhey boasLed off Lahore really seemed Lo be ln bloom
8ellevlng ln Lhe facL LhaL a markeLer belleves LhaL adverLlsemenL ls noL an expense lL's an lnvesLmenL
Lhey have lnvesLed a loL

1he|r advert|s|ng campa|gn |nc|udes

1) SLreamers

2) uecoraLlon of ClLy ln collaboraLlon wlLh PA

3) 1v Ads

4) Sponsorlng Cooklng Shows

3) 1v 8loopers ArL of Papplness

6) Search planes ConfeLLl

1hey have placed Lhelr sLreamers across Lahore and oLher clLles

1he clLy of Lahore ls decoraLed wlLh arLlflclal flowers and decoraLlon maLerlal

1helr 1v ad ls conslsLed on a cool aLLracLlve and caLchy [lngle whlch ls sung by everyone Lhese days 1hls
ls Lhelr 1v commerclal


Cmore has sponsored all Lhe ma[or cooklng shows on Lhe promlnenL 1v channels creaLlng a sLrong
brand poslLlonlng

Cne of Lhe lnnovaLlve adverLlslng campalns ls 1v bloopers ArL of Papplness where a couple of 30
seconds bloopers from Lhe 1v shows are shown and Lhen Cmore muslc plays and says 1hls ArL of
Papplness ls broughL Lo you by Cmore lce cream" 1hls also leaves a sLrong brand lmage ln vlewers'
mlnds

AlLhough Lhe means of adverLlslng were more convenLlonal sLlll Lhey used lL ln Lhe besL lnnovaLlve way
lL could be And l am very lmpressed wlLh Lhelr lnnovaLlve adverLlslng campalgn 1humbs up for Lhelr
CMC and markeLlng sLaff