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CllleLLeť ury ldea

ueodoranL markeL
W ulvlded lnLo 2 maln caLegorles
Aerosols accounL for 27Ʒ markeL share
nonaerosols (73Ʒ) conslsL of rollŴons sLlcks and sollds
W CompeLlng manufacLurers are ÞƎCţ CarLer Wallaceţ
8rlsLolŴMayers and ShulLon
W ÞƎC ls Lhe markeL leader ln deo caLegory wlLh a markeL
share of 27Ʒ
W 1he markeL share of Lhe rollŴons caLegory ls decllnlng
W 1here ls a rapld lncrease ln Lhe medla cosL ln Lhe recenL
years
ury ldea poslLlon
CaLegory drlvers

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