40

The Power and the Pitfalls

of Social Media
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CONTENTS

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BUSINESS WORLD

The power and the pitfalls of social media

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SMARTPHONE BRAND CHOICE AMONG USERS

100%

2
2
6

3
1
6

1
2
5

10

12

80%

60%

40%

2
4
7

12

12

14

15

24

20

12
12

30

13

37

3
1
6

2
1
8

9
18

20

5
4
2

2
2
4
7

12
13
12

19

16

17
9

2
5

12
8
11
25

14

3
6
11
11
9

2
4
6
12
8
13

Other/DK
LG
Sony Ericsson
Samsung

23

20

37

28
44

Nokia
HTC-Android

20%
32

0%

1
10
13

18

GB

34

29

36

37

36

25

Male Female 16-24 25-34 35-54

23

55+

23

ABC1 C2DE

17

Blackberry

24
10

Apple iphone

Teens Male Female

Teens Teens

Source: ofcomomnibus research, March 2011

Q.4 Which make of Smartphone do you have? If you use one Smartphone, please tell me about the one that you use most often.
Base: Total GB Adults aged 16+ with a Smartphone (n =474).
Base: Total GB teens aged 12 - 15 with a Smartphone (n=243).
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CONTENTS

WORLD

41

NATION

BUSINESS