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Objective:
The main reason oI this proposal is to build up a theoretical basis and to examine the consumer
satisIaction and retention by keeping in mind the idea oI excellence in banking sector Ior
Barclay`s bank. It is very important to under stand what brilliance is together with the measure
up oI service brilliance and its inIerence on customer completion and saIeguarding
Background:
Discussed the detail analyze data collected Irom the diIIerent customers oI a world Iamous and
UK based bank i.e. Barclay`s Bank. In this research we Iind that satisIaction related to the
diIIerent products and services oIIered is the essential key oI largely consumer satisIaction and
eventually retention. In this research we argue how Barclay`s bank is giving its services to the
consumers segment and what excellence attributes they have in their customer banking oIIerings
which are creating consumer IulIillment.
Methods:
A survey which is based on questionnaire is conducted between Julys to Augusts 2011. There are
total 200 questionnaires which are Iloated out oI which 150 are completed and select Ior data
analysis.
Results:
At the end.