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  • Dove

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    Neha Gupta
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    Dove is a personal care brand owned by Unilever. It started in 1957 and came to India in 1995. By the end of the dove firming "Real women" campaign, dove had become a national talking point.

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    Dove is a personal care brand owned by Unilever. It started in 1957 and came to India in 1995. By the end of the dove firming "Real women" campaign, dove had become a national talking point.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Dove

    Uploaded by

    Neha Gupta
    Dove is a personal care brand owned by Unilever. It started in 1957 and came to India in 1995. By the end of the dove firming "Real women" campaign, dove had become a national talking point.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Dove

    Its a personal care brand owned by Unilever. It started in 1957 and came to India in 1995. In India it is imported and marketed by Hindustan Unilever Limited ( HUL). By the end of the dove firming Real Women Campaign, dove had become a national talking point and was ranked number three in the body lotions market, ahead of Loreal, Garnier, Neutrogena and Olay. It A combination of moisturizer and softness so as to satisfy the particular need which was earlier not met. Focused on women(non-models) beautiful in their own way. Based on global study on perceptions and attitudes of women with regard to personal beauty and well-being.

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