Rajnikanth

Management & Marketing Mantra

 Rajni and Management
Management & Marketing Mantras
from

the punch dialogue of

Super Star Rajnikanth

 Rajni and Management
Rajni’s punch:
 “ Khanna naan yosikama sollrathile,
sollittu yosikrithile’

Management Lesson:
 Planning is absolutely important and
having planned there is no need for any
re confirmation in the attainment of the
objective.
 Rajni and Management
Rajni’s Dialogue ( in 16 vayathinile )
 “ Ithu eppadi iruku”

Management Mantra:
 Getting the opinion of the downline is
very important for any top
management. This makes an
organisation very democratic”
 Rajni and Management

Rajni’s punch: ( in Dharmathin Thalaivan)

 “ Nan thatti kaetpaen, aana, kotti
kudupaen”
Management mantra:
 The top management can demand and at
the same time reward probably thru
Incentives and ESOPs.
 Rajni and Management
Rajni’s Punch: ( in Arunachalam )
 “Sollraan, seiraan”

Management Mantra:
 These two words just are good enough to
understand the importance of Delegation
and Implementation….both are very
important to any professionally managed
company.
 Rajni and Management
Rajni’s Punch: ( In Baasha )
 “ Naan oru thadavai sonna, nooru vaati sonna mathuri “

This is a peculiar statement which may even put Peter Drucker

to feel small.

Management Mantra:
 In less than 10 words, he narrates the importance of proper
communication skills and listening skills. There should
always be clarity and authority in what the management
says and the there should be no room for any
misinterpretation. Also if the listening skill is well
established, we can avoid waste of time and efforts in
communicating the same subject thru phone, mails, memos
etc..
 Rajni and Management
Rajni’s punch: ( in Baba )
 “ Naan lateaa vandalum, latestaa varuven”

Management Mantra:
 Even if there is delay in rolling out a product
or service, we need to ensure that we deploy
the latest methods and technology.
 This is important to all industries.
 Rajni and Management
Rajni’s Punch: ( in Baba )
 “ Asantha adikirathu unga style. Asarama
adikirathu Baba style”
Management Mantra:
 “ It is very important to be pro active than
reactive. This is particularly important for
Telecom and Credit card companies. You need
to be launching pleasant surprises to the
consumers before the competitor knows about
them.
 Rajni and Management

Rajni’s Punch: ( in Padaiyappa)

 “en vazhi thanee vazhi”

Management mantra:
 “ You need to be different to succeed.
Don’t choose a me too line of
business.
 Rajni and Management
Rajni’s Punch: ( in Engeyo kaeta kural )
 “ Kai alavu kasu iruntha athu namma kappathum,
athuve kazuthu iruntha atha namma kappathunum”

Management Lesson:
 Here he clearly talks about treasury operations and
wealth management services. The management
should focus on their core business. Investment
advice should be left to the wealth management
companies or experts.
 In fact Mutual Funds should use this punch to multiply
their clientele.
 Rajni and Management
Rajni’s Punch: ( in Baba )
 Baba counting starts now 1,2,3,…

Management mantra:
 Here he just narrates the importance of
timelines….