MA8kL1lnC MAnACLMLn1

1Coca Cola
roducL Coca Cola
uleL Coke
1humbs up
Llmca
lanLa
SprlLe
klnley
MlnuLe mald
rlce lasL adopLlon
CreaLe Coodwlll
CreaLe Lrade Lhrough word of mouLh
ulscourage Lhe enLry of compeLlLors
lace uellvery vans
PaaLs
ulsLrlbuLors Cl agenLs
romoLlonAvallablllLy
AffordablllLy
AccepLablllLy









A|rte|
roducL osLpald
llxed Llne
repald
CorporaLe
u1P
rlce no of Lowers 29112(lnfraLel)
Sharlng facLor 149
Sharlng revenue operaLor per monLh 36382
lace 1
sL
1elecom operaLor worklng ln 23 clrcles
Laslly avallable from rural areas Lo urban areas
LxLenslve sales dlsLrlbuLlon channel from
1069706 ouLleLs
romoLlonush sLraLegy
ull sLraLegy
lnLenslve dlsLrlbuLlon
MA1CP8Cx sLraLegy










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roducL lnnovaLlve producLs every 6 monLhs
Lvery producL wlLh new feaLure or prlce
dlfference
Speclal edlLlon on speclal occaslons
varlous deslgn hlgh quallLy
rlce Low cosL from 8s 1200
Plgh end around 8s 33000
lace Laslly accesslble
lrom supermarkeLs nokla prlorlLy speclallzed
sLores
romoLlon AdverLlsemenL uslng dlfferenL medla plaLforms
CLher promoLlonal Lools
LMl opLlons
lree glfLs speclal dlscounLs on speclal
occaslons












er a
roducL karlzma
C8Z
Punk
Splendor
asslon
Clamour
rlce Low cosL moLorblkes Lo hlgh end moLorblkes
CusLomer cenLrlc prlclng
lace Laslly avallable from rural Lo urban areas
Cood dlsLrlbuLlon cycle
romoLlon Commerclals sLarrlng lndla's hearLLhrobs PrlLhlk
8oshan rlyanka Chopra
lmpresslve one llners llke uesk kl uhadkan"













Ja|Mart
roducL lnnovaLlve producLs
Plgh end Lo common brands
rlce lmporLanL elemenL ln Lhe 8eLall buslness
Plgh end Lo low level prlces for each communlLy
lace Laslly locaLed
Cnllne sales
romoLlon lmporLanL elemenL of markeLlng
Coupon dlscounLs lucky draw
LoyalLy cards