Strategy Memo

Procter & Gamble (P&G)

Submitted To: Submitted By:
Prof. N R Govinda Sharma Group A 4_Chanakya 1





Strategic Memo
Name of Company: Procter & Gamble (P&G)
Brief Profile: Procter & Gamble Co. is a Fortune 500 American multinational corporation
headquartered in Cincinnati, Ohio that manuIactures a wide range oI consumer goods.
As oI July 1, 2007, the company's operations are categorized into three "Global Business Units"
with each Global Business Unit divided into "Business Segments" according to the company's
March 2009 earnings release. They are
O Beauty & Grooming
O Beauty segment
O Grooming segment
O ousehold Care
O Baby Care and Family Care segment
O Fabric Care and ome Care segment
Procter & Gamble products are available in North America, Latin America, Europe, the Middle
East, AIrica, Asia, Australia and New Zealand.
ManuIacturing operations are based in the Iollowing regions:
O United States
O Canada
O Mexico
O Latin America
O Europe
O China (31 wholly owned Iactories) and other parts oI Asia
O AIrica
O Australia
Current Scenario: At present, the total contribution oI developing economies like India,
China, South AIrica, and Indonesia etc to the total revenues oI P&G is just 30 while that oI
rival Unilever is more than 50. In 2009, P&G launched an ambitious initiative in India called
the ~Project 2-3-4, which intended to double the number oI Indians, treble per capita
spending and quadruple net sales oI its India operations by 2015. owever, aIter 2 years oI
Project 2-3-4, the company is still to make any serious headway.
Proposal: The strategic memo, intends to conduct an in depth and holistic study oI the FMCG
market in India and the present strategies employed by P&G in working towards Project 2-3-4.
The team will try to analyze the current strategies and Iormulate new ones, which could help
P&G in achieving its goals.
Reference. Brand Equity, 29 June 2011