nLWSAL8 8CCSAL

CPL1An CPCuPAn
WnC IS 1nL NLWSALk AIMLD A1?
W , local newspaper wlll be almed aL Lhe resldenLs of 8rent and also buslnesses locaLed
wlLhln Lhe borough
W 1hls local newspaper ls LlLled Wemb|ey Centra| Connect# whereb Lhe conLenLs wlll be
focused on Lhls parLlcular area (8renL cenLral) of Lhe borough raLher Lhan Lhe borough as a
whole whlch lncludes 8renL norLh
W , prlmar audlence are beLween Lhe ages of 1740 whlch recelved Lhe hlghesL volume of
replles from m quesLlonnalre , secondar audlence wlll be buslness and economlc
fanaLlcs as buslness and personal flnances recelved a greaL lnLeresL ln as parL of m resulLs
nCW MUCn WILL I1 CCS1?
W rom m markeL research over 76 of people who Look parL ln Lhe surve sLaLed LhaL
Lhe read newspapers 1hls gave me a sllghL ldea of how much Lo prlce Lhe newspaper aL
as well as Lhe guldance l recelved from looklng aL oLher local newspapers ln Lhe area
W , surve concluded LhaL out of 20 part|c|pants stated that they wou|d pay up to 40p
for a newspaper whlch was followed b 3 ouL of 20 salng Lhe would pa up Lo 1 3
ouL of 20 sald Lhe wouldn'L mlnd palng up Lo 60p whereas 1 ouL of 20 sald Lhe would
pa 20p and anoLher 1 bu Lhe lasL parLlclpanL
W Looklng aL Wlllesden and 8renL 1lmes whlch ls a local newspaper near Lhe area ln whlch
l am sLudlng ln Lhe charged 43p for Lhelr lssues of Lhe newspaper l flnall declded Lo
charge 40p for m local newspaper 88Ln1 CLn18AL CCnnLC1#
WnLN WILL I1 8L CN SALL AND nCW IkLULN1?
W Looklng aL WlLLLSuLn Anu 88Ln1 1l,LS PACknL? CAZL11L for lnsplraLlon and an
overall ldea of Lhe concepL l saw LhaL Lhe were boLh weekl lssued newspapers and boLh
released ever week on a 1hursda 1hls resulLed ln edlLlng m lnlLlal surve and lncludlng
weekl as an opLlon ln answer for Lhe release daLe of m local newspaper
W 8esulLs showed LhaL out of 20 who replled sLaLed LhaL Lhe were lnLeresLed ln a week|y
|ssued local newspaper compared wlLh 7 ouL of 20 who replled LhaL Lhe read Lhe
newspaper dall AlLhough m research showed LhaL more people read newspapers ever
da l reallsed LhaL local newspapers were mosLl publlshed weekl and Lherefore declded
Lo publlsh 88Ln1 CLn18AL CCnnLC1 weekl on a 1hursda
WnA1 WILL 8L 1nL CCN1LN1 CI 1nL NLWSALk?
As parL of m surve l chose Lo lnclude a quesLlon asklng WPA1 WCuLu ?Cu LlkL 1C 8L
LA1u8Lu Wl1Pln A nLWSAL8?#
Answer Loplcs lncluded were
8us|ness persona| f|nance
Commun|ty news and peop|e
Goss|p
Cr|me
Lducat|on
D|saster and acc|dents
nea|th home food fash|on and trave|
ke|at|onsh|ps and re||g|on
o||t|cs government and war
Sc|ence techno|ogy and env|ronment
Sports and te|ev|s|on
W 8esulLs showed LhaL 8uslness personal flnance CommunlL news and people Cosslp
and Crlme all had Lhe equal hlghesL volume of replles aL 4 out of 20 whlch was followed
b dlsasLer and accldenLs and Lhen LducaLlon wlLh 13 and 12 ouL of 20
W 1he Loplc whlch followed wlLh onl 10 voLes was ollLlcs governmenL and war 1hls
surprlsed me as l lnlLlall LhoughL LhaL Lhls Loplc would come across as lnLeresLlng Lo read
and galn knowledge of l Lhen looked back aL Lhe age group who mosLl replled Lo m
surve whlch was 1319 ear olds wlLh 7 ouL of 20 replled as Lhe hlghesL l feel LhaL oung
people are becomlng lncreaslngl lnLeresLed ln pollLlcs however Lhere are sLlll low levels
of Lhls ln Lhe overall populaLlon
W l declded ln Laklng Lhe hlghesL raLed Loplcs from m resulLs whlch lncludes 8us|ness
persona| f|nance Commun|ty news and peop|e Goss|p and Cr|me Lo lnclude malnl
lnslde m newspaper l also declded Lo Lake |oca| po||t|cs government and war as a 'rlsk
Loplc' and also lnclude lL as parL of Lhe newspaper conLenL
GA IN 1nL MAkkL1?
W As menLloned earller m local newspaper wlll focus heavll on local buslnesses l feel
Lhls ls a gap ln Lhe markeL as well as an opLlon for local buslness and people Lo bu a
newspaper Lhe would be lnLeresLed ln Cbvlousl everLhlng ln Lhe newspaper wlll noL
be abouL buslness however an exLra sub newspaper wlll be lncluded as parL of Lhe
whole newspaper especlall for Loplc onl
W 1hls ldea was lnlLlall LhoughL of as l was walklng home from a vlslL Lo Lhe barber shop
Lo geL a halr cuL l walked pasL an esLaLe agenLs shop Lo see a local newspaper ln a sLand
whlch lncluded houslng and properL's for sale and renL as a separate newspaper
w|th|n the actua| newspaper
WnA1 I LAN 1C DC 1nA1'S DIIILkLN1 1C WnA1 LVLkCNL LLSL IS ALkLAD
DCING?
W l have chosen Lo lnclude pr|zes Lo be one b enLerlng a free compet|t|on 1he prlze
wlnner wlll be glven Lhe chance Lo have a Lhree course meal wlLh up Lo 4 oLher people aL
a resLauranL of Lhelr cholce provlded b Lhe newspaper (Lerms and condlLlons appl) 1he
wlnner of Lhe compeLlLlon wlll be announced ever Lwo weeks
W A subscr|pt|on servlce wlll also be puL lnLo place whlch glves cusLomers and readers an
opLlon Lo pa less Lhan usual conslderlng Lhe pa an upfronL prlce for a 6 monLh
subscrlpLlon 1he prlce of Lhls wlll be 40 cheaper Lhan bulng Lhe newspaper ever
week and wlll also be dellvered Lo our home
WnA1 AkCkIA1L CCDLS AND CCNVLN1ICNS AM I GCING 1C
USL?
1he fronL cover of 88Ln1 CLn18AL CCnnLC1# wlll lnclude all of Lhe popular
convenLlons of a newspaper ln Lhls case
SLrapllne
ronL Cover lash
Splash Pead ull Caps
SupporL SLor
Cross 8eference
CapLlons
4 Colour lc
age Lead
8 Llne
,asLhead
All wlll be Lallored ln Lhe 88Ln1 CLn18AL CCnnLC1 sLle and deslgn whlch wlll make
lL sLand ouL Lo Lhe vlewer and reader
1nL IC8 1nL 1Lk1 WILL DC]nCW I1 WILL MAkL AN IMAC1 CN 1nL
kLADLk]1nL WA IN WnICn 1nL AUDILNCL IS ADDkLSSLD
W 1he LexL wrlLLen ln 88Ln1 CLn18AL CCnnLC1 ls noL seL ouL Lo enLerLaln or even hook Lhe
audlence a greaL amounL 1he maln ob[ecLlve ls Lo provlde truthfu| and honest accounts
of news and |nformat|on Lo Lhe reader l wlll noL use an shock language or lnclude [okes
as parL of m newspaper we wlll leave LhaL Lo 1PL Sun 1he LexL wlll aLLracL Lhe reader
b uslng a forma| and construct|ve |anguage and format
WnA1 C1nLk 1Lk1S AkL 1nLkL LIkL 1nL CNL I IN1LND 1C kCDUCL?
W l lnLend Lo follow Lhe convenLlons from broadsheeL newspapers such as 1he Cuardlan
and 1he 1lmes Looklng back aL m resulLs from m surve out of parLlclpanLs sald
LhaL Lhe read 1he Cuardlan and 4 out of sald Lhe read 1he 1lmes 1hls lefL onl 4
spaces whlch were all Laken up b readers of 1he Sun and uall ,all
W 1hls concluded LhaL lL was wlse Lo pursue whaL l was alread golng Lo do ln Lhe flrsL place
and go for a broadsheet sty|ed |oca| newspaper followlng mosL of Lhe LradlLlonal
convenLlons and codes
1nL USL CI ICN1S
Common headllne fonLs lnclude
uLopla ulspla
Caslon
,lller ulspla
kls
Lscrow ulspla
,ercur ulspla
Chronlcle ulspla
l1C ranklln
lnLerslaLe
No more than 3 d|fferent fonts w||| be used throughout my newspaper
Common bod fonLs lnclude
uLopla 8egular
,lller 1exL
8enLon ,odern
SenLlnel
Culosco
1nL USL CI CCLCUk
W l have reallsed LhaL Lhe colour ked ls used a wldel as parL of man newspapers Some
newspapers use lL as Lhe masLhead (1PL Sun) whereas local newspapers usuall use lL
as Loplc dlvlders and arrows showlng ou where Lhe maln LexL sLarL 8ed ls a brlghL
colour whlch represenLs all Lhlngs lnLense and passlonaLe lLs emoLlve smbollsm lnclude
shame flre danger and aggresslon
W 1he colour 8|ack ls used malnl as lL sLands ouL agalnsL Lhe whlLe coloured background
whlch makes Lhe LexL much easler Lo read Powever Lhe colour black also smbollsed
msLer deaLh and ln wesLern culLures as parL of fashlon lL ls hlghl seen as Lrend b
Lhe ouLh