BRAND DEVELOPMENT (MOBILINK)

COMPANY PROFILE Mobilink GSM started operations in the year 1994. the main head office is in Isl amabad and it had other offices are in Karachi and Lahore.

Re-structuring of franchising(service centers) The atmosphere of the Mobilink head office even all franchising and service cent ers should be same and very pleasant. Employees should have same dress code for every franchise and service center.

Re-structuring of services and packages Post paid package: Our post-paid package includes the following features: Low up front cost Hour of free calls Best connectivity speed True International Roaming

And we are going to add the following values to our post-paid package ZLR(zero line rent) Offering membership card

Pre paid package Jazz is extremely affordable, with features like: No daily charges Low outgoing rates 180 days validity of Jazz Scratch Cards Jazz Easy Jazz Budget Jazz Ladies First Jazz Octane

 Offering new package named JAZZ DECANE. No activation cost . monthly basis only for RS 10/= . we are SEPARATELY BEST FROM THE REST. And we are going to add the following values to our pRE-paid package

Deletion of un-used sims Those customers who couldnt use their sim/connection for last two years are suppo sed to be deleted from mobilink customers list. A legal notice from mobilink wil l be sent to the customer that they should claim to mobilink that they are inter ested to being the regular customer of mobilink otherwise their connection block ed permanently.

Beating the competetors As we offering zero line rent and 10 paisas per sms @ any network,will be beatin g our competitors.

Contengency plan Offering mobilink family package.if a customer is buying our connection it is nec essary to buy connections for all family members on discount prices means Sims w ill be issued for all family members name. Jazz awesome

SEGMENTATION DEMOGRAPHIC SEGMENTATION: Age Income Occupation Education

PSYCHOGRAPHIC SEGMENTATION Life Styles: The lifestyles of people living in Pakistan are not that extravagan t, they live a relatively simple life. Personality Characteristics: People of Pa kistan are conservative in their approach when it comes to innovations and techn ologies.

TARGET MARKET CUSTOMER The target market customer of Mobilink is divide in to two parts. Those who can afford post paid Those who can afford prepaid. Business class people. Average job holders. Student House hold womens Teen agers

PROMOTION Channel Billboards Brochures TV Commercials Event sponsoring Packages

DISTRIBUTION More than 100 franchisee 35 in Karachi Network of sub-dealers operating as point s of sale.

NETWORK COVERAGE Mobilink provides the widest coverage network, covering more than 8000+ cities, towns, and villages across Pakistan. It connects over 30 million family members every second of the day. Along with nationwide coverage, Mobilink also provides true International Roaming in over 120 countries.

RESEARCH FINDINGS Amongst the four cellular companies, It has the largest market share not rms of revenue generation. People in to post paid cell phones. The number line.

Mobilink enjoys a key position in Pakistan. only in terms of subscribers but also in te Pakistan prefer to use prepaid as compared of mobile users have exceeded from the land