Following are the topics you people should go through from the book Strategic Brand Management by Kevin

Lane Keller from Pearson publishing . Pls refer to the attached PPT for undrstanding the subject . The chapters to be read has been mentioned below .

1) Brand and Brand Management

2) Brand equity positioning and value

3) Building brand quity through brand elements

4) Building brand equity through marketing tactics

5) Building brand equity through leveraging brand association

6) Designing and implementing branding strategies

7) Brand extension ; multiple branding strategy

The chapters are :- 1 , 2 , 3 , 4 , 5 , 7, 11 , 12 .

Hope the aove clear to you all .

Pls feel free to touch base with me if you have in doubt ..

Cheers !!!

Amitava Guha

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