1.

2.

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3. (Porters competitive
forces model)(Value chain)

4.
(Synergies)

5.

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Will the New US Airways Be Able to Fly?

3.1
3.2
3.3
3.4
3.5

Problem: Intense competition and environmental

changes.
Solutions: Revising business processes and integrating
them with information systems and culture could
increase sales and reduce costs.
Selecting appropriate systems and technology eliminates
redundant systems.
Demonstrates ITs role in supporting improved business
processes.
Illustrates the benefits of integrating information systems
in the face of interdependence of environment, culture,
process, strategy, and systems.
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3.1

p.86

mediated factors

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3.1

I
P
O

()

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3.1
()

(organization)-

,,,
,(3-2)

(3-3)

Q: ?

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()

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()
/

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3.1

WHEN

HOW

WHO

WHERE

(3-4)


(3-5)
(3-1)

WHY
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3-4

Change?

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3.2

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Transaction Cost Theory

Transaction Cost Theory

(Coase, R.H., 1937),
-

.
Williamson1985

In economics and related disciplines, a transaction cost is a

cost incurred in making an economic exchange.
For example, most people, when buying or selling a stock,
must pay a commission to their broker; that commission is a
transaction cost of doing the stock deal.
Or consider buying a banana from a store; to purchase the
banana, your costs will be not only the price of the banana
itself, but also the energy and effort it requires to find out
which of the various banana products you prefer, where to get
them and at what price, the cost of traveling from your house
to the store and back, the time waiting in line, and the effort of
the paying itself; the costs above and beyond the cost of the
banana are the transaction costs.

, http://ebiz.bm.nsysu.edu.tw/2003/8941328/1121/ch02sec02.doc
17/41

Wikipedia , http://en.wikipedia.org/wiki/Transaction_cost

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Agency Theory

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3.2

(), 3-8
(Postindustrial organizations)
, ,

(3-9)

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3.2

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3.2

3.3
(3-10)

1.
2.
3.
4.
5.
6.

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Porters Competitive Forces Model

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3.3

1.
2.
3.
4.

, Low-cost leadership
, Product differentiation
, Focus on market niche
, Strengthen
customer and supplier intimacy

3-10

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7-11

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7-11

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3.3

7-11

7-11

( p. 108 , )

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3.3

(value chain models)
(Porter, 1985)

(primary activities)

(support activities)

benchmarking
,e.g. Amazon 4
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Amazon 4
Value web:

,

Value chain

SCM

CRM

3-12

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3.3

(Synergies)

(core competency)

, 3-13

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3.4

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(strategic transitions)

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3.5

:

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