Croup no 4

robal 8lswas (10927836) 2

nd
yr SCM
C klran kumar(10927840) 2
nd
yr SCM
raLlk !aln(08011043) 4
Lh
yr 8 1ech MLMS
ldeas ln 1ransporLaLlon SecLor
ldea LvaluaLlon
Idea Nove|ty
Commerc|a|
otent|a|
Lase of
Imp|emen
tat|on
vehlcle 1racklng SysLem 90 80 93
Car oollng 63 73 90
lnLegraLlon of ConLalner roducL Supply
Chaln
80 70 60
Wlreless magneLlc sensors for Lrafflc
survelllance ln meLros 83 30 70
Pybrld blkes (8aLLery and eLrol)
ynamlc Lrafflc slgnalllng sysLem
vehlcle 1racklng SysLem
value
roposlLlon
W1ransporL companles(speclally small slze) can use lL Lo Lrack Lhelr vehlcles
WPelps parenLs Lo Lrack Lhelr chlldren on google maps
CpporLunlLy
W70 of all Lrucks are owned by small or unorganlzed owners(Lhose who
owns less Lhan 3 Lrucks)
W1oLal no of vehlcle (as of 2009) 114931000
W1oLal no of goods carrler 6041000
W1oLal no of Laxls 13313000 (cars lncluded)
Wlndla among worlds Lop 10 counLrles ln kldnapplng
very ALLracLlve
CreaLes a Plgh
value
Plgh urablllLy 1lmely
CpporLunlLy
Score
L1 Context
W oc|a| CaLerlng Lo Lhe boLLom of
pyramld
W Lconom|c Cheap and affordable
W 1echno|og|ca| novel and easlly
accesslble by all
roducL CperaLlons MarkeLlng
W roducL has been developed for Lhe lndlan markeL
W 8aLLery moblle slm Lo be lnsLalled ln Lhls chlp
W lnlLlal LargeL 10000 chlps per monLhs 8s 100 per chlp
W roducLlon cosL 1320 8s per chlp
ManufacLurlng
CuLsourced
LxlsLlng
lsLrlbuLor
Moblle
CperaLor
Local vendors Consumer
W Campalgn for chlldren safeLy and cosL reducLlon
W Channel parLnershlp exhlblLlon and onllne slmulaLlon Lo make lL
popular
W CreaLe a brand uslng soclal medla and parLners
W ellver quallLy and craLe sLrong relaLlonshlp wlLh cusLomer
roducL
MarkeLlng

CperaLlons
roducL lannlng
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Coding
Implementation and testing
Product
Launch

?
e
a
r
1
?
e
a
r
2
Product
Modification
Product
Launch in 2
nd
& 3
rd
State
Product Launch
Nationwide
LndMeans lramework
8ullock
CarL
Lnglne
rlven
Cars
rocess
AuLomaLl
on
8ulleL
1ralns
C
l
d

M
e
a
n
s
n
e
w

M
e
a
n
s
new Lnds Cld Lnds
ln person 1elegram
1elephone
CS
1racklng
C
l
d

M
e
a
n
s
n
e
w

M
e
a
n
s
Cld Lnds new Lnds
1ransporLaLlon SecLor 1racklng ln LransporLaLlon
Challenges and CpporLunlLy
W ubllc awareness creaLlon ls blg challenge
W arLnershlp wlLh moblle operaLors
W 8emaln lnnovaLlve over Lhe years geL ahead
of commodlLlzaLlon
W lL's a very novel ldea
W Can be explored Lo oLher domalns
W very easy Lo use and undersLand Lhe sysLem
llnanclal eLalls
L AccounL
?ear
1(4monLhs) ?ear 2 ?ear 3 ?ear 4
Sales 2000000 10000000 20000000 40000000
Lxpense
roducLlon CosL 300000 1300000 3000000 4000000
Lmp Salary 43000 60000 90000 120000
Selllng and Admln
Lxpenses 20000 40000 60000 80000
1oLal 363000 1600000 3130000 4200000
Cross margln
1633000 8400000 16830000 33800000
L8l1 1633000 8400000 16830000 33800000
lnvesLmenL
roducL eslgn 100000
SCA (Code
eveloplng
lmplemenLaLlon) 360000
1esL MarkeLlng 10000
Cfflce SeLup 130000
1oLal 620000
llnanclal eLalls
0
3000000
10000000
13000000
20000000
23000000
30000000
33000000
40000000
1 2 3 4
L8I1 Marg|n
0
3000000
10000000
13000000
20000000
23000000
30000000
33000000
40000000
1 2 3 4
Cash I|ow
1hank ou