Perfect for a New England Vacation!

Sarah Santiago Entrepreneurship-KC December 6, 2006

Business Name

Perfect for a New England Vacation!

What Is The Granite State Inn and Restaurant?
The Granite State Inn and Restaurant will be located in New England so that visitors may enjoy the best that New England can offer every season. The Inn will house 10 impeccably clean rooms:
• 7 Regular
• 2 Executive • 1 Presidential

The Restaurant will be able to hold 40 people in it’s dining area.

Perfect for a New England vacation!

Business Idea
• The main idea is provide a friendly, clean environment for guests and diners. • Rooms and meals will be affordable. • Staff will focus on providing a romantic and enjoyable atmosphere to its guests and diners. • Concierge will offer local maps and suggestions on where to shop, dine, and site-see.

Perfect for a New England vacation!

What Types of Rooms Will Be Offered? Regular Rooms Executive Rooms •Medium sized •Great for families or a couple •King sized bed or queen sized bed and pull out couch •Desk •TV •Closet •Couch •Mini-refrigerator •Full Bathroom Presidential Room •Largest room •Perfect for a romantic weekend! •California King bed •Couch •Coffee table •Desk •TV •DVD player •Closet •Dining table •Small kitchen complete with microwave. a Jacuzzi tub/ shower •Smaller sized •Great for families or a single person •Queen size bed or two double beds •Desk •TV •Couch •Closet •Full Bathroom ALL Rooms are Non-Smoking Perfect for a New England vacation! . sink. and refrigerator •Full Bathroom with double sinks.

Amenities and Services • • • • • • • • • Room Service Turndown Service Complimentary Pillow Chocolates Complimentary High-Speed Internet Reduced Meal Prices in The Granite State Restaurant Balcony Private Bathrooms In-room Coffee Perfect for a New England vacation! .

Perfect for a New England vacation! .Location The Granite State Inn & Restaurant will be located in Wilton. NH.

Perfect for a New England vacation! . • The Granite State Inn will provide a romantic environment with a mix of décor to suite everyone’s tastes.How Is The Granite State Inn and Restaurant Different From the Many Other Inns? • The Granite State Inn has an in house restaurant that can provide food for guests and the general public. • The Granite State Inn has choices for rooms instead of one standard room.

Dining area / Tavern Awarded for Hospitality and Dining Excellence Lounge and Pool $85$110 Bedford Village Inn Bedford. Home baking Breakfast included.Who Are Potential Competitors? Name of Company Stepping Stones Bed & Breakfast Wilton. NH Inn $210$350 $130$250 Hotel Perfect for a New England vacation! . NH Inn Product/Service Bed and Breakfast Price $65$85 Quality Full Breakfast included. NH Birchwood Inn Temple. NH Crowne Plaza Nashua.

What Is The Competitive Advantage? • Many Room Options • Dining area on the premises • Convenient Dining Hours • Great Tourism Location • Close to Airport • Access to city attractions and town attractions • Many amenities Perfect for a New England vacation! .

if the business is not as successful as I wish. I will consider taking on a partner. After 5 years. Perfect for a New England vacation! .What is the Business Organizational Structure? The Granite State Inn and Restaurant will open as a sole proprietorship.

• I have enough faith in myself that I can open and run my business on my own. so will the friendship.Why should the Granite State Inn open as a sole proprietorship? • I want to be able to open the business by making all of the decisions. Perfect for a New England vacation! . • A partnership means a friendship. and if a partnership goes sour.

I will consider taking on a partner to gain a larger spectrum of ideas.Why Is There A Possibility of A Partnership Later? • If my business is unsuccessful. a partnership would disperse the financial burden. • If the company needs financial support. Perfect for a New England vacation! .

Raising Capital for future expansion: After running my business for about 10 years successfully. I make the final decision on all business opportunities and keep all of the profits Taxes on the Income: Personal Tax Rate (Lowest Tax Rate) Sharing of Ideas: I will be the sole contributor of all ideas of the business. additions. I will consider taking on a partner. Dissolution of the business: After 5 years if my business is not successful. management. If something happens to me. finance. Ownership: Sarah Santiago • • • • • Perfect for a New England vacation! . and refurbishments. upgrades.What does Sole Proprietorship for The Granite State Inn and Restaurant Mean? • • Personal Liability: Fully covered personal liability insurance to protect all of my personal assets Sharing the profits: I have complete ownership and control of The Granite State Inn and Restaurant. I would give the business to my husband. I will consider taking some of my profits and invest them back into the business for expansions. and accounting. I will take classes in marketing.

What Type of Business Is The Granite State Inn and Restaurant? Service Retail Business. Perfect for a New England vacation! .

the customer will probably be middle class to upper middle class. due to room rates. • Potential customers can be of any social status.Who Is The Target Customer? • Couples looking for a romantic weekend. • The Granite State Inn is surrounded by a romantic atmosphere it is aiming to bring in adults of both genders Perfect for a New England vacation! . however.

romantic. Perfect for a New England vacation! . and clean environment to any guest who may want it. • The Granite State Inn will be able to provide a friendly.What Needs or Wants Will The Granite State Inn Fulfill? • The Granite State Inn will be able to offer rooms to anyone who may be visiting the area and needs a room.

• The Granite State Restaurant will be able to provide an array of tasty meals to any diner.What Needs or Wants Will The Granite State Restaurant Fulfill? • The Granite State Restaurant will be able to offer meals to anyone who is staying in the Inn or anyone from the general public. Perfect for a New England vacation! .

or motel. • Most potential guests would like an antique décor paired with a romantic atmosphere. • When searching for vacation ideas. most people look on travel websites over the internet.$250. hotel. • Potential diners would be most likely to pay $15. • Most potential guests would not travel during the holidays. • Potential diners would like to dine in a casual atmosphere inside of the establishment they are staying at.$20 per person. • Potential Guest would rather stay at a B&B instead of an inn. Perfect for a New England vacation! .Market Research Results • Potential guests wanted prices ranging from $150.

Survey Results Top Travel Spots Reasons for Travel Northwest Mountain Region Southwest Region Centeral Region Eastern Region Western Pacific Region Southern Region Great Lakes Region New England Region Vacation Family Perfect for a New England vacation! .

Survey Results Prices Where to stay? $50-$100 $150-$200 $100-$150 $200-$250 Hotel Motel Inn B&B Perfect for a New England vacation! .

Survey Results Holiday Travel Looking for Holiday Deals? Yes No Yes No Perfect for a New England vacation! .

Survey Results Decor Atmosphere Antique/ Victorian Lodge Style No Answer Modern No preferance Family Friendly Romantic Business No Answer Perfect for a New England vacation! .

Survey Results Where to dine? Food Preference Dining Cost Outside Inside Both Home-Style Casual Elegant No answer Perfect for a New England vacation! $5-$10 $10-$15 $15-$20 $20-$25+ .

Survey Results Advertisement Methods Travel Resources Newspaper ad Flier Magazine Article Internet Search Engines AAA Books Travel Websites Friends Travel Agency Research Perfect for a New England vacation! .

• The Granite State Inn will offer holiday and lengthy stay deals. • Diners will have many food options priced around $15 per person. Perfect for a New England vacation! .Influence of Market Research on Prior Business Plan • The Granite State Inn will offer guests a romantic environment with antique décor. • Rooms will be priced from $150-$300.

and great meals? Would you like to stay in a place that offers the best of every season? The Granite State Inn and Restaurant is the perfect place to go for a New England vacation! Perfect for a New England vacation! . cozy rooms.Sales Presentation Looking for a place to stay for a romantic weekend? Do you look for friendly service.

net Perfect for a New England vacation! . NH 01562 Phone: (603) 654-6091 Fax: (603) 654-6092 Sarah Santiago GraniteStInn@tds.Business Card Perfect for a New England vacation! 90 Hearth Stone Lane Wilton.

$350 90 Hearth Stone Lane Wilton. and great meals. cozy rooms. The Granite State Inn and Restaurant is the perfect place to go for a New England vacation! Rooms range from $150.Advertisement With friendly service. NH 01562 Perfect for a New England vacation! Phone: (603) 654-6091 .

The Granite State Inn and Restaurant Slogan: Perfect for a New England Vacation! Perfect for a New England vacation! .

How Will The Granite State Inn and Restaurant Reach Its Potential Customers? • • • • Newspaper ads. Magazine Articles. Search Engines. Travel Websites Perfect for a New England vacation! .

00 10.00 $ $ $ $ $ $ $ 10.00 27.00 5.75 33.75 $316.00 6.25 Perfect for a New England vacation! .Financial Statements Economics of Presidential Room Selling price per unitCost of goods sold per unitLaundry: Cleaning: Soaps: Stationary: Total: 25% overhead: Total: Gross Profit per Unit: $350.00 2.

Financial Statements Economics of Executive Rooms Selling price per unitCost of goods sold per unitLaundry: Cleaning: Soaps: Stationary: Total: 25% overhead: Total: Gross Profit per Unit: $250.25 Perfect for a New England vacation! .00 6.00 5.00 10.75 33.00 $ $ $ $ $ $ $ 10.75 $216.00 2.00 27.

Financial Statements Economics of Regular Rooms Selling price per unitCost of goods sold per unitLaundry: Cleaning: Soaps: Stationary: Total: 25% overhead: Total: Gross Profit per Unit: $150.00 27.00 6.00 10.00 5.75 $116.00 2.25 Perfect for a New England vacation! .00 $ $ $ $ $ $ $ 10.75 33.

50 Dinner Selling price per unitCost of goods sold per unit25% overhead: Total: $ 35.00 $ 3.25 $ 8.75 Lunch Selling price per unitCost of goods sold per unit25% overhead: Total: Gross Profit per Unit: $ 30.Financial Statements Economics of The Granite State Restaurant Breakfast Selling price per unitCost of goods sold per unit25% overhead: Total: Gross Profit per Unit: $ 15.00 $ 1.50 $ 12.75 $ 18.00 $ 10.00 $ 15.75 Gross Profit per Unit: Perfect for a New England vacation! $16.00 $ 5.00 $ 2.25 .50 $ 17.25 $ 6.

000 $1. rugs.000 $850 $30. pottery barn. office supplies Perfect for a New England vacation! . etc.000 $750. accountant. etc. Walmart. Pictures. furniture. trash. sprinklers lights. Lowes.Start-up Costs Start.000 $3.000 $2. etc. wholesalers Items Yellow Pages and News Papers Food for Resaurant Lumber. Linens. Entrance signs Paper.000 $20.500 $25. etc. sears. etc. Kitchen supplies. Places including antique stores. plubing.000 $300 $1. Etc. lighting places. 1 or 2 computers Lawyer. Water.000 $866. Home Depot Misc. Dell Misc. Phone.Up Capital Requirements Start-up Expenses Advertising Starting Inventory Building construction Cash Decorating Deposits Fixtures and equipment Insurance Licenses. electric. cleaning. The Hartford Misc.000 $500 $30. and fees Computers Services Signs Supplies Unanticipated expenses Total Start-up Costs Estimated costs $1. stores.150 Where will I buy these? + info call paper and magzines to see if they will write an article+ yellow pages Food from local vendors use family help and family discounts Bank Misc.000 $1. Barlo Signs Staples. smoke detectors. permits. dept. Electric. etc.

000 $10.000 $870.Sources of Financing Personal savings Loan Relatives Friends Grant Total: Maximum Interest Rate: $50.000 $800.000 $5.000 $5.000 10% Perfect for a New England vacation! .

440 $5.285 $53.000 $60.500 $2.000 $20.000 $20.000 $2.950 $13.950 $13.500 $27.348 Perfect for a New England vacation! .905 $14.950 $13.760 $16.500 $500 $3.993 $9.089 $17.070 $2.000 $2.283 $2.520 $11.500 $27.835 $8.500 $2.000 $9.450 $13.215 $40.945 $2.550 $69.130 $2.000 $7.500 $27.925 $75 $105 $200 $240 $450 $675 $675 $450 $450 $300 $225 $225 $4.695 $525.550 $71.299 $6.650 $60.945 $3.300 $8.305 $23.500 $30.500 $27.286 $9.950 $13.905 $8.750 $9.000 $4.000 $2.785 $22.428 $7.500 $500 $3.000 $20.880 $32.750 $9.211 $3.795 $35.000 $5.500 $2.600 $791.783 $8.100 $3.055 $22.000 $5.000 $2.000 $2.635 $34.500 $30.340 June $18.550 $56.460 $21.750 $6.998 $8.696 $5.785 $17.500 $2.020 $42.000 $5.905 $7.580 $5.000 $2.550 $32.550 $71.650 $4.950 $13.000 $6.896 $119.000 $20.000 $2.500 $30.370 $48.400 $21.896 $9.100 $2.000 $5.500 $30.000 $20.095 $23.429 $4.000 $2.200 $7.000 Interest & Payment on Loan $20.635 $2.150 $6.500 $500 $3.500 $30.350 $390.500 $27.000 Variable: Utilities Advertising Total Variable Costs Total Monthly USAIR Profit Before Taxes Taxes Net Profit $2.590 Aug $12.000 $20.500 $27.000 $5.000 $2.655 $57.000 $20.320 $17.718 $4.320 $12.945 $2.000 $5.950 $13.000 $5.835 $7.960 $4.950 $167.715 $1.000 $20.310 $21.000 Insurance $2.950 $13.000 $20.500 $30.740 $32.500 $27.870 $17.500 $27.950 $32.696 $4.155 $61.760 $22.300 $16.130 Operating Costs Fixed: Salaries $5.580 $5.000 $5.500 $500 $3.960 $5.080 $23.500 $500 $3.500 $27.155 Totals $115.835 $13.465 May $12.950 $13.000 $20.875 $4.500 $2.555 $62.845 $1.650 $4.335 $61.340 Sept Oct Nov Dec $12.550 $76.000 $5.710 $10.500 $500 $3.950 $13.880 $13.285 $48.250 $3.440 $4.950 $13.580 $4.000 $240.635 $2.000 Total Fixed Costs $27.500 $500 $3.500 $500 $3.580 $5.265 $63.210 $41.845 $21.750 $9.260 $53.550 $32.500 $366.500 $27.550 $32.195 $2.500 $30.300 $16.550 $76.650 $4.195 $159.950 $13.350 $104.Yearly Income Statement Revenue Room Rate Breakfast Lunch Dinner Total Monthly Revenue Cost of Goods Sold Room Rate Breakfast Lunch Dinner Total Monthly Costs Gross Profits Jan Feb Mar Apr $2.299 $39.950 $13.089 $13.500 $2.000 $5.500 $2.650 $4.750 $9.500 $330.905 $7.500 $30.950 $13.300 $16.500 $2.080 $22.500 $500 $3.480 $64.345 $36.000 $9.740 $32.300 $16.000 $5.740 $32.500 $2.500 $500 $3.500 $2.634 $5.340 $22.960 $4.000 $6.550 $32.500 $500 $3.390 $6.500 $500 $3.500 $30.550 $32.000 $20.000 $36.153 $13.100 $3.000 $30.695 $39.500 $30.460 $21.305 $23.740 $32.000 $2.625 $181.000 $2.500 $27.500 $30.990 $2.500 $2.490 $39.100 $3.590 July $18.550 $32.950 $13.100 $3.130 $2.260 $47.500 $30.950 $14.880 $14.000 $30.635 $2.460 $266.

150 (100) $866.348 .$866.Return On Investment For The First Year of Business Formula: ROI= $119.150 ROI= -86% Perfect for a New England vacation! .

cancellations. etc.Technology Gateway Computer: To Keep Good Records Telephone: To receive and cancel reservations Hosted By Yahoo: A form of advertisement. Fax Homepage Accounting Software E-mail Perfect for a New England vacation! . local weather. so guests can view rooms and options for their trip. TDSmail: To inform guests of confirmations. Computer. Telephone. The home page will also allow guests to make reservations Quickbooks Pro 2005: Great for keeping financial records. deals.

Future Additions • • • • • More rooms More dining area Pool Event planning services Conference Room Perfect for a New England vacation! .

How to Keep The Granite State Inn and Restaurant’s Success: • • • • • Maintain Cleanliness Keep staff friendly and happy Keep guests happy Offer deals Continuously present something new and exciting to keep customers interested Perfect for a New England vacation! .

How to Tell If The Granite State Inn and Restaurant Are Successful: • Returning Customers • Good Reviews from Critics • Smiling Customers! Perfect for a New England vacation! .

Thank you for your time.GSIR.603.654. If you have any questions please feel free to call 1. Perfect for a New England vacation! .

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