ACKNOWLEDGEMENT

I wish to express my sincere gratitude to PROF.H.G.BYRAPPA, principal and prof. Meera Babu, H.O.D of Management Department of Sri Jagadguru Renukarcharya College for providing me an opportunity to do my project work on CONSUMER BEHAVIOR TOWARDS MYSORE SANDAL HERBAL CARE SOAP in KARNATAKA SOAPS AND DETERGENTS LIMITED (KSDL) This project bears on imprint of many peoples. I sincerely thank to my project guide SANTHOSH.A.M.R, Department of Management Sri Jagadguru Renukacharya College, Bangalore for guidance and encouragement in carrying out this project work I also wish to express my gratitude to the officials and other staff members of KARNATAKA SOAPS AND DETERGENTS LIMITED (KSDL) who rendered their help during the period of my project work. My special thanks to SIR A.RAVISHANKAR, ASSISTANT GENERAL MANAGER(MARKETING) of the company. For their kind co-operation to the completion of my project work. Last but not least I wish to avail myself of this opportunity, express a sense of gratitude and love to my friends and my beloved parents for their manual support, strength, help and for everything Place: Bangalore Date: 2 years ago Report Abuse