C8LA1lvl1?

Common def|n|t|on from Webster d|ct|onary

Creat|v|ty |s marked by the ab|||ty or power
to create to br|ng |nto ex|stence to |nvest
w|th a new form to produce through
|mag|nat|ve sk||| to make or br|ng |nto
ex|stence someth|ng new
CreaLlvlLy can be deflned as Lhe ablllLy Lo
produce work LhaL ls
novel (orlglnal) and adapLlve wlLh respecL
Lo Lhe Lask (ln Lerm of usefulness)
(SLernberg LubarL 2003)
CreaLlve process reflecLs Lhe modern vlew LhaL
lnnovaLlve soluLlons ofLen resulL from Lhe
selecLlve comblnaLlon of elemenLs prevlously
seen as unrelaLed (nlckerson 2003)
CreaLlvlLy lnvolves llnklng ldeas prevlously
seen as unrelaLed 1he creaLlve Lhlnker musL
aLLend Lo elemenLs LhaL are relevanL Lo Lhe
currenL problem whlle recordlng seemlngly
lrrelevanL lnformaLlon LhaL may lead Lo
lnslghL
Accordlng Lo 1hompson (2003) and 1orrance
Lhere are Lhree elemenL ln order Lo
undersLand Lhe measurlng of creaLlvlLy
1 lluency
2 llexlblllLy
3 orlglnallLy
CreaLlvlLy ls owned by all people (Mohd Azhar
2004)
lS1C8? Cl C8LA1lvl1?
8esearch on creaLlvlLy sLarLed from 1930
when Cullford who was a presldenL of
Ametlcoo lsycboloqlcol Assoclotloo (AA)
encourage researchers Lo emphaslze on Lhe
creaLlvlLy research
1hls ls because less Lhan 2 only sLudled on
Lhls area
Scholars ln CreaLlvlLy
1ony 8uzan
Scholars ln CreaLlvlLy
Ldward de8ono
Scholars ln CreaLlvlLy
Alex Csborn
lAC1C8S lnlLuLnClnC C8LA1lvl1?
Accordlng Lo Woodman Sawyer and Crlffln
(1993)
1 lndlvldual
2 Croup
3 CrganlzaLlon
4 LnvlronmenL
1 lndlvldual Lhe dlfferences of human such as
Lhe way Lhey Lhlnk personallLles and ablllLy
2 Croup mosL of people Lend Lo work ln
group Some people are comforLable work ln
group Lhe resL are comforLable lndlvldually
3 CrganlzaLlon aLmosphere ln organlzaLlon
4 LnvlronmenL famlly nelghbor frlend
CCMCnLn1lAL MCuLL
1eresa Amablle (rofessor ln arvard 8uslness
School) sLresses LhaL Lhere are Lhree elemenLs
Lo explaln abouL facLors lnfluenclng creaLlvlLy
W LxperLlse
W CreaLlve 1hlnklng Skllls
W MoLlvaLlon