I.

Introduction - A short background on the topic, in this case the firm chosen, its history and its operating environment (the industry and the region) - State the objective: why did you choose the firm? -short description of products and services etc. II. Firm Strategies - this section is past and present oriented - how did the firm successfully penetrate the region? -what were the strategies that it pursued/still pursuing? - how successful is it? Cite evidence: market share, profitability, reputation in the industry, innovations introduced, growth in labor, expansion of facilities/branches etc. Ideally, there is a timeline: how the company became successful over the years when it adopted its strategies e.g. as shown in increase in market share, revenues, asset size etc.

III. Opportunities and Challenges -this section is basically future oriented --One can use a PEST framework to analyze the opportunities and challenges facing the firmPolitical, Economic, Social and Technological operating environments. -what are the prospects of the firm in the region? - relate economic prospects/performance of the region and policy environment with the prospects of the firm. - what are the prospects of the industry where the firm is operating in? export markets? global supply chains etc. -is the company well positioned to take advantage of the opportunities? -what about the challenges posed by the established competitors? new players in the market? New environmental regulations. IV. The Role of Geography and the Firm -analyze carefully the role of geography and the performance of the firm: physical features of the region, transportation networks, climate, demographics, development indicators and the culture and history of the region in influencing the performance of the firm. -Note that the foregoing considerations are basically an application of the concepts in Chapter 1. V. Conclusion - A reiteration of the major points of the report.