8y

AdlLya Marella001
Anand 8oy 003
ueepankar 1hakur007
Manlsha MhaLre023
naraslmha Sahu027
Shray CupLa033
anka[ Sabnanl033
W Industr|a| Cred|t and Investment Corporat|on of Ind|a
sLabllshed ln 1994 lClCl 8ank ls Loday Lhe second largesL
bank ln lndla and among Lhe Lop 130 ln Lhe world
W lL currenLly has asseLs of over uS$ 79 bllllon and a markeL
caplLallzaLlon of uS$ 9 bllllon and servlces over 14 mllllon
cusLomers Lhrough a neLwork of abouL 930 branches 3300
A1Ms and a 3200 seaL call cenLer
Core
values
Cont|nuous Change
Irequent Change
kare Change
Unchang|ng
Strategy Connect|ons
CommlLmenL Lo 3 core values
W lnLegrlLy
W CusLomer flrsL
W 8oundary less
W Cwnershlp
W asslon
1he alm ls Lo provlde sLaLeofLhearL low cosL and
efflclenL banklng servlces wlLh a focus on lncreaslng
fee based lncome
W 3Cs CosLs CredlL CuallLy CaplLal
W Whlle conLlnulng focus on 3Cs leverage economlc
recovery expanded branch neLwork and rebalanced
fundlng mlx Lo grow Lhe balance sheeL
W Leaders ln lnnovaLlon wlLh consLanL new plans and
acLlvlLles
W venLurlng lnLo lnsurance(llfe and nonllfe) prlvaLe
equlLy and venLure fundlng securlLles lnvesLmenL
banklng
W lClCl also opened up branches subsldlarles and
represenLaLlve offlces across Lhe Amerlcas urope
Lhe Mlddle asL and SouLheasL Asla
@echno|ogy
W8lghL from Lhe beglnnlng Lhe bank has harnessed
Lechnology Lo lLs advanLage
W1he branches are compuLerlzed wlLh sLaLeofLhearL
Lechnology and sysLems fully neLworked Lhrough vSA1
(SaLelllLe) Lechnology
W1he 8ank ls connecLed Lo Lhe lnLernaLlonal SWll1
neLwork slnce March 1993
WlClCl 8anks lnflnlLy was Lhe flrsL lnLerneL banklng servlce
ln Lhe counLry and a prelude Lo banklng ln Lhe nexL
mlllennlum
W llexlblllLy AdapLlng lLself Lo Lhe markeL slLuaLlon and
comlng up wlLh new plans and servlces
eg orLraylng lLs A1Ms as banks
W 8randlng 1allors lLs markeLlng campalgns Lo meeL
Lhe needs of lLs LargeL prospecLs
W lrom Pum Pal na Lo khayaal Aapka lL has been
changlng lLs brand sLraLegy
W use of Lechnology ln Lracklng cusLomer segmenL
AparL from Lhe regular Lelevlslon commerclals and
newspaper adverLlsemenLs lClCl 8ank has also used
Lhe followlng communlcaLlon llnes
lmpeccable lacemenL
lnfllm placemenL/promoLlon
ulrecL Mallers
CusLomer ducaLlon Serles
Award and 8ecognlLlon
ManagemenL Speak