Marketing Research

UNIT-I
Var|el|rg Researcr - lrlroducl|or, 8as|c corcepls, Var|el|rg Researcr & Vl3, Var|el|rg 0ec|s|or 3upporl 3ysler, Researcr:
P|arr|rg, Process, 0es|gr ard lorru|al|or, ard 0ala 3ources. Case 3ludy

UNIT-II
Researcr 0es|gr: Exp|oralory, 0escr|pl|ve, Corc|us|ve ; Exper|rerla| 0es|grs, Causa| Researcr Velrods ol 0ala Co||ecl|or,
0ala Preparal|or ard Taou|al|or, Veasurererl ard 3ca||rg Tecrr|ques ard quesl|orra|re des|gr.

UNIT-III
0ala Ara|ys|s Tecrr|ques - ur|var|ale, 8|var|ale, Taou|al|or ard Ara|ys|s. Vu|l|var|ale 0ala Ara|ys|s ard |ls app||cal|ors -
Vu|l|p|e Regress|or Ara|ys|s, Faclor Ara|ys|s, 0|scr|r|rarl Ara|ys|s, C|usler Ara|ys|s, Corjo|rl Ara|ys|s, Vu|l| 0|rers|ora|
3ca||rg: Ara|ys|s ol dala W|lr lre re|p ol 3lal|sl|ca| Pac|ages, Proo|ers ard Case 3ludy.

UNIT-IV
App||cal|ors ol Var|el|rg Researcr: -3a|es Ara|ys|s, Var|el Polerl|a| Ara|ys|s, 3a|es Forecasl|rg Var|el 3egrerlal|or Producl
Researcr: NeW Producl 0eve|oprerl Process, Tesl Var|el|rg Adverl|s|rg Researcr: Ved|a Researcr, Copy Tesl|rg Pr|c|rg
Researcr: 3||rr|rg ard Perelral|or Pr|c|rg 0|slr|oul|or Researcr : warerouse Researcr, Rela|| Local|or Researcr 8rard
Pos|l|or|rg, Proo|ers ard Case 3ludy.

UNIT-V
lrlerral|ora| Var|el|rg Researcr; FrareWor|, survey relrods, quesl|orra|re; Vol|val|or Researcr; Elr|cs |r rar|el|rg
researcr. Case 3ludy