Professional Documents
Culture Documents
1. Tasneem Thanawala 2. Pratiksha Mhatre 3. Poonam Bhosale 4. Dipika Kori 5. Bhagyashree Rana 6. Komal Chandane 7. Vinod Chavan 8. Ankit Thakur 9. Mohit Sharma 10.Kamlesh Yadav 11.Sushant Sapkal 12.Rehan Kazi 13.Arvin David 14.Aleem Khan 15.Priyanka Divekar 16.Swapnil Parab
POSITIVE ATTITUDE
I am happy. This is a great day. I know I am going to have a good day today.
Self Perception Theory Balance Theory Cognitive Dissonance Theory Congruity Theory
Daryl Bem (1965) People decide on their own attitudes and feelings from watching themselves behave in various situations. Example
Fritz Heider (1958) It is Motivational theory of attitude change Liking & Disliking Existence of Imbalance Example
History & Orientation Leon Festinger (1951) Core assumptions & statements Scope & Application Example
Osgood & Tannenbaum (1955) It deals with Attitudes & Relationship There are two types of bond: Associate (Positive) Disassociate (Negative) Example
BELIEF