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KHOA KINH T - LUT - HQG. TPHCM LP: QUN TR KINH DOANH A MN: QUN TR D N U T

D N CA HNG HOA T CHN Q1

Ging vin hng dn:

Th.s Lm Tng Thoi

Nhm sinh vin thc hin: 1. Trm Th Hong Anh
2. Nguyn Th Dim Hng 3. Phm Vn Hng

MSSV K064071119 K064071151 K064071152 K064071160 K064071161 K064071171 K064071186 K064071187 K064071192 K064071218

4. Phm Th M Kim 5. V Th Phng Kim 6. T Th Xun Mai 7. inh Vn Phc 8. Nguyn Th Dim Phng 9. L Nht Qunh 10. L Thin Tng

TP.HCM, Thng 01/2010

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M t tng quan d n:
Loi hnh: ca hng t chn. Hnh thc u t: u t mi.
Sn phm chnh cung cp: hoa ti cc loi. Sn phm ph: Cc loi ph kin i km vi sn phm chnh (giy gi,

bnh, chu,).
Th trng: Q1, Q3 v cc qun ln cn. Khch hng mc tiu:

Mua hoa vo dp l, tt, sinh nht, tng bn b, ngi thn, Cc khch sn, cng ty trong a bn thnh ph.

Cc khch hng cc tnh ln cn thnh ph nh: Long An, Bnh Dng, ng Nai,( i vi nhm i tng ny ch giao hng khi c s lng t hng ln).

V cho nhng ai c nhu cu cp thit.

a im thc hin: 26 H Tng Mu, Q.1, TP H Ch Minh Tng thi gian u t: 3 nm Thi gian d n i vo hot ng:

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Phn 1: M U
1.1 Nghin cu c hi kinh doanh (s cn thit ca d n u t).

Ngy nay mc sng ca ngi dn ngy cng c nng cao, do nhu cu hng th l v cng cn thit. Trong nhng dp l tt, ci hi, tic tngthm ch l nhng ngy thng th nhu cu mua hoa cng rt phong ph. Thnh ph H Ch Minh t lu c xem l mt trung tm vn ha, kinh t, chnh tr ca c nc. S lng ngi dn n sinh sng v lm vic ngy cng gia tng, v vy nhu cu mua hoa y l rt ln nhng s lng ca hng hoa li khng nhiu. V ti khu vc Qun 1 th s lng ca hng hoa li khan him hn. Bn cnh m hnh Ca hng hoa t chn TPHCM l mt m hnh mi, c th thu ht c s quan tm ca n v cp php u t cng nh ca cc i tng khch hng. Nu m hnh ny thnh cng s gp phn to thm nt p vn minh, vn ho, hin i ca thnh ph, ng thi to nn du n mi khi du khch n y tham quan, mua sm. V nhng l do trn nhm chng ti mnh dn i vo tm hiu m hnh CA HNG HOA T CHN TI QUN 1 TP H CH MINH v quyt nh chn ti ny lm d n nghin cu ca nhm chng ti.
1.2 Mc tiu d n:

Mang n cho khch hng mt ci nhn mi v th trng hoa ni chung, th trng hoa vn phng ni ring. Xy dng mt m hnh cung cp hoa ti mi cho khch hng. p ng ngy cng cao nhu cu ca khch hng.
1.3 Phng php nghin cu:

Kho st thc t.

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Nghin cu s b. Thu thp, x l, phn tch v tng hp cc ngun thng tin th Tham kho kin chuyn gia: l nhng ngi c nhiu kinh

cp v s cp. nghim trong lnh vc nghin cu.

1.4 Cn c cho vic u t v thnh lp doanh nghip: Lut doanh nghip s 60/2005/QH11 ngy 29/11/2005 c hiu lc t

ngy 01/07/2006.
Lut lao ng s 35-L/CTN ngy 05 thng 7 nm 1994 ca Ch tch

nc.
Lut s 35/2002/QH10 ngy 19 thng 4 nm 2002 ca Quc hi v sa

i, b sung mt s iu ca B lut lao ng v cc vn bn sa i b sung mi nht p dng t ngy 01/05/2009.

Lut thu thu nhp doanh nghip s 14/2008/QH12 ngy 03/06/2008.

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Phn 2: NI DUNG D N
2.1 Sn phm, dch v ca d n:

2.1.1 C cu sn phm: Sn phm chnh: Hoa ti cc loi: hng( , hng, vng,), tulip, hoa lyly, lan, Cc hoa ph kin i km. Cc sn phm bn km vi hoa vo dp l, tt: scla, gu bng, Sn phm ph:

- Hoa ti: trong qu trnh vn chuyn b gy, rng cnh khng bn c

c th ly cnh phc v cho nhu cu lm p, cha bnh.

- Hoa kh: cc loi

- C th s dng hoa loi 2 ( b h, khng bn ht) nghin cu ra cc kiu cm hoa mi.

- Cc sn phm ph i km nh: bnh hoa, gi, giy gi,

2.1.2 Dch v cung cp:

Giao hoa tn ni (ph giao hoa ty thuc vo khong cch a l ca T vn cho khch hng nn mua hoa g vo dp no? Ngy no? Cho

khch hng).

ai? Khi h khng th t mnh la chn v quyt nh (hon ton min ph). Khi c nhu cu cn t vn, khch hng c th n trc tip ca hng, in thoi thng qua ng dy nng hoc truy cp vo website ca cng ty. C catalog gm nhiu kiu hoa cho khch hng d dng la chn. Cm hoa theo yu cu ca khch hng.

t hoa trc tip ti ca hng hoc thng qua in thoi, Internet.

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Tng qu cho khch hng nhn ngy sinh nht ca h (p dng cho Vi nhng khch hng qu bn rn, khng c thi gian rnh, c th

nhng khch hng thn thit, ca hng s lu li ngy sinh ca h).

nh ca hng ghi nh li nhng ngy quan trng ca ngi thn. Khi n ngy chng ti s thng bo v t vn nhm gip khch hng c th gi i nhng mn qu y ngha cng nhng li chc tt p n vi ngi thn yu ca mnh.

Dch v trang tr hoa ti nh cho khch hng vo nhng ngy quan

trng nh: ngy ci, tn gia,

2.1.3

Gi c sn phm, dch v: GI C CC LOI HOA Loi hoa n v Ngy thng Hoa hng Bng 10,000 Hoa ly Cy 25,000 Hoa lan nhnh 25,000 Hoa ng tin bng 8,000 Cm chng bng 7,000 Ngy l 15,000 35,000 35,000 12,000 10,000

2.1.4 S khc bit so vi cc ca hng hoa khc: Khch hng s c t do tham quan, la chn hoa theo nhu cu ca mnh, v ng ngha vi dp l v ngi c tng vi s h tr, t vn ca nhn vin chuyn nghip trong ca hng. c la chn cch thc trang tr, gi hoa theo catalogue Trong trng hp bn rn, khch hng c th c th la chn c gii thiu cc mu nc hoa mi nht or dch v chm gm nhiu mu c trnh by sn. v t hoa ch vi vi ln click chut thng qua website ca cng ty. sc da vi cc sn phm tinh ch t hoa.

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thnh vin. hng.

2.2

c tham gia cc event do ca hng t chc vi t cch c t vn min ph thng qua b phn chm sc khch

Th trng Dn s: ni c mc sng cao cng nh mt dn s ng, ni tp trung Thu nhp: cc khu vc Q1, Q3 ni c khu vc vn phng, cng ty nhiu v

2.2.1 Th trng chnh tiu th sn phm: Q1, Q3 v cc khu vc ln cn.

pht trin kinh t a ngnh ngh do hoa vn phng s d thu ht.

ni y cng c xem nh khu trung tm ca thnh ph, v vy thu nhp v mc sng mc trung bnh kh tr ln, nn vic chp nhn chi tr cho cc dch v tinh thn nh hoa ti cng tng i cao.

Mc tiu th di do khi gi y vic tng hoa khng cn n thun vo

cc dp l, tt m cn xem vic tng hoa nh mt li xin li, cm n, thm vo cuc sng hin i, ha nhp vn minh th gii, i sng tinh thn ngi dn thnh ph c ch trng hn.

Th hiu: hoa ti ngy cng phong ph, a dng, nhiu chng loi, thu ht

khch hng nhiu hn. Theo gii kinh doanh, nm nay ngi tiu dng c xu hng thch cc kiu cm, b hoa phng Ty hoc kt hp nhiu loi hoa n gin nhng lng mn. 2.2.2 Phn khc th trng:

Mua hoa lm qu tng v tiu th trong cc dp l c bit:

Hin nay c khong 50 n 60% ngi tiu dng mua hoa ch yu phc v nhu cu qu tng; 15% mua hoa phc v cc m tang v khong 20% nhm mc ch tiu dng c nhn. Tuy nhin, s liu thng k cho khu vc ring l l rt khc nhau. Nhn chung , mc tiu th hoa nhm mc ch tiu dng c nhn ni

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c thu nhp cao thuc TP HCM thng cao hn so vi cc vng khc c mc thu nhp thp hn. Mt s mt hng thay th lm qu tng ang cnh tranh vi th trng hoa l s c la; hng m ngh v ru. Nu gi c hoa tng cao hoc hoa c cht lng km th ngi tiu dng c xu hng chuyn sang mua cc sn phm thay th. Nhng nhn t c cn nhc khi mua hoa ch yu l cht lng, gi c loi hoa c dng tng, mu sc, ti v mi thm ca hoa. Tm quan trng ca cc yu t ny tng i khc nhau gia cc vng c th trong nc.
Du hiu cm xc:

Ngi tiu dng TP HCM khng coi hoa n gin ch nh mt mn qu tng n thun m n cn l biu trng ca ng lc v cm xc. Hoa th hin cm xc ca ngi tng nh s chc mng (trong tic sinh nht), mt li xin li (tranh ci hoc s vng v); mt thi tic thng (cht hoc tai nn). Ngoi ra, hoa cng l du hiu ca tnh yu hoc s cm mn i vi ngi thn yu ca mnh (v d ngy Valentine, 8/3,).
Nhng k ngh l:

K ngh l gp phn quan trng thc y nhu cu tiu th hoa ct v sn phm trang tr. Vo nhng ngy c bit nh ging sinh, ngy Valentine; ngy ca M; ngy ca Th k (Secretarys Day), doanh s kinh doanh hoa thng tng mnh. Bn cnh nhng ngy ngh l quc t ni ting, hu ht cc quc gia cn c nhng ngy l k nim ring ca mnh.
Khch hng doanh nghip v khch hng c nhn:

Mt mc ch khc ca vic mua hoa l phc v nhu cu tiu dng c nhn. Trong ch yu trang tr nh ring hoc vn phng, to s thoi mi ti p cho mi trng sng ca mnh.

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Cc cng ty mua hoa trang tr v lm p cho vn phng, khch sn hoc nh hng. Ngnh phi li nhun v cc ngnh dch v thng mi l khch hng doanh nghip chnh tiu th hoa, chim khong 1/2 tng lng hoa m cc doanh nghip va v nh tiu th.
Khong 90% cng ty tiu th hoa lm qu tng trong dp sinh nht v ngy k nim ca nhn vin trong cng ty.

2.2.3 C hi v thch thc i vi cc nh kinh doanh hoa ti TP HCM

C hi:

Nhu cu v hoa b, hoa ma h v ph liu trang tr ang tng. Nhu cu tiu th cc sn phm hoa cao cp cng mc cao trong khi chng loi nhm hoa ny cn hn ch. Ngi tiu dng Si gn ang ngy cng quan tm nhiu hn n vn mi trng. Giy chng nhn v nhiu hnh thc khc bo m kh nng bo v mi trng ca sn phm s em li c hi pht hin nhng phn on th trng tiu th hoa mi. Cc sn phm c c trng ring hoc mi m.
Thch thc:

Ngi tiu dng c xu hng chuyn sang tiu th cc loi qu tng khc nh s c la, hng m ngh ... Xu hng thay i phong cch tiu dng kh c th d on trc hoc lin tc thay i: v d mu sc g v chng loi hoa no s l sn phm ch o trong tng lai? Nhng yu cu v cht lng ngy cng kht khe hn. 2.2.4 Cung - cu hin ti Ngun cung hoa trong nc ch yu vn t nhng vng trng hoa c ting nh M Linh, Ty Tu, Lt.. Bn cnh l nhng loi hoa nhp khu t Trung Quc, Thi Lan. Thng thng vo ngy ny, loi hoa bn chy nht l hoa
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hng, hoa lan v ly ly. Hoa vo nhng lc thi tit thun li hu nh khng xy ra tnh trng khan him nh bnh thng. Ti TPHCM vo nhng thng cui nm 2008, nhu cu hoa tng gp ba ln so vi nm trc , trong n t hng t cc tnh thnh, t nc ngoi tng mnh. Tuy nhin nhn chung th nm 2008, mc tiu th hoa ca ngi dn TPHCM khng bng nhng nm qua. 2.2.5 D bo cung cu tng lai Hin nay, trong khi nhiu shop hoa nh vn trong tnh trng t mt na, mt na th vn c tim lm ngy khng , tranh th lm m. Nhng trong ngh ny- nh cc ch shop hoa nhn nh - ch chu cy khng th cha , m quan trng hn l phi c duyn bn hng. l cch bit thu ht khch hng v vi mnh bng cch to ra mi, nht l nhng n v, doanh nghip, cc tim un tc, trang im c du nh gii thiu. Mun c nh vy, phi bit cch cho hng bng cc lng hoa p, c o gi c phi chng, thm ch cn r hn ly mi, gi mi. V quan trng hn c l phi bit to ra nhng lng hoa, b hoa ci tht p mt, c tnh ngh thut cao. iu ch tim no cng bit- nhng khng d g lm c bi ngh ny i hi c khiu thm m. Mt s gii php thu ht khch hng hin nay ca cc doanh nghip kinh doanh hoa ti l tng phiu mua hng gim gi, tng thip chc mng khi mua hoa v sp ti l tham d cc k hi ch ci, ti tr cc hot ng x hi, chng trnh t thin, dch v hoa dnh cho ngi ni ting Kinh t bt suy thoi s c nh hng tt. Do ngun cung ch yu cc ch u mi hoa ti ti TP.HCM nn gn nh ngun cung c m bo t bin ng.

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Thi im bt u kinh doanh c thun li vo lc th trng c nhu cu cao. Tuy nhin th hiu ngi tiu dng s cao hn trc v i hi phi c nhiu i mi cng nh s phong ph v cc dch v hoa ti. 2.2.6 Mi trng cnh tranh: Cc ca hng hoa khng ch cnh tranh bng cht lng m cn bng tng c o. Theo nh nhng thng tin nhm thu thp trc tip t mt ca hng hoa ti t chn ti mt Shop hoa cng kh l ni ting th nhng thng tin nhm nhn c l: Hoa ti - bn mt li ba. l mc li nhun trung bnh m cc ch ca hng hoa a ra. Cc ch ca hng hoa phn chia t l "mt ngt" trong hoa ti theo bn nhm khch hng: hoa biu tng ca cng ty v hoa cho cc s kin (event), hoa ci, hoa vn phng v bn l. , hoa biu tng gia cc cng ty vi nhau c t l li nhun cao nht: trung bnh 200%. Th nhng, dch v ny cng nhiu ri ro. giao c hoa cho mt cng ty, ch shop hoa nhiu khi phi nm ln by lt lui ti. Ch ca hng Nh Hoa (48 inh Tin Hong, Q.1) k, k c hp ng cung cp hoa cho mt cng ty, ng phi mt mt thng cm hoa min ph. Khi vo c cng ty, cc ch hoa cng khng qun "lut": phi chm cht cho ngi i t hng. Khng loi tr trng hp chia t 5 - 10% trn gi tr hp ng cho ngi t. Bn cnh hoa cho cng ty v cho s kin, hoa ci l mt trong nhng mng m cc ca hng ch do li nhun khng km. B Hong Ngu k rng t c quyn catalogue vo tim o ci, chp nh ., b phi mt hai nm lm

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tip th. i li, hin nay trung bnh mt thng b cung cp cho tim o ci ny khong 30 b hoa khc nhau. ng Phng ng, gim c kinh doanh khu vc pha Nam ca Dalat Hasfarm, nhn nh: "Kinh doanh ca hng hoa thnh ph manh nha c s phn chia ng cp: ca hng cao cp, trung bnh v hng ch. Sp ti, s phn chia ny s r rng v mnh m hn".

2.3

Phn tch yu t u vo v cc gii php p ng 2.3.1 Nguyn vt liu:

Nguyn liu chnh l cc chng loi hoa. Hin ti c rt nhiu chng loi

c cung cp nh hoa hng, lan, tulip, Ring hoa hng th li c nhiu chng loi nh hng vng, , xanh,
Nguyn liu ph: giy trang tr, xp, bnh, lng hoa, hoa m, y l nhng

thit b nguyn vt liu khng th thiu, c bit hoa m c bn nh km vi nhng hoa chnh nn nh cung cp l sn c. 2.3.2 Kh nng cung cp:
Hin ti: ngun cung c m bo tuy nhin mi thm nhp th trng

nn kh nng cung cp ch dng li mc cho nhu cu khch hng tm kim c.

Tng lai: n nh c hot ng kinh doanh s n bc tip theo l m

rng vi kh nng cung cp tt hn, nhiu hn, m bo hn tng ng vi lng khch hng ln hn bng cch tm kim thm nhiu nh cung cp tim nng, nu thun li s tin hnh t trng mt s loi hoa chnh m ca hng cung ng ch ng hn v ngun cung. 2.4 Quy m v chng trnh sn xut (xc nh cng sut ca d n).
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2.4.1 Tng nhu cu ton th trng: D kin nhu cu tng lai nm 2010 S lng Nhu cu Nhu cu ngy thng n v hoa/ n v Doanh nghip 500,000 400 Nh hng, khch sn, qun caf 3,296 1,000 m ci/ nm 89,958 350 m ma/nm 120,000 500 Tng 713,254 2,250 Nhu cu trong cc dp l 14-02 08-03 20-10 20-11

Tng nhu cu 200,000,000 3,296,000 31,485,300 60,000,000 294,781,300

S ln tng so vi ngy thng 20 ln 42,580 20 ln 42,580 15 ln 31,935 10 ln 16,377

2.4.2 Kh nng cung ng ca ca hng: Hin ti khu vc thnh ph c hn 500 shop hoa ti, 100 vn cy king. Nu xt theo quan im th trng hon ho, bnh qun mi shop hoa s chim khong 0,2% nhu cu th trng, v vi th phn ny cng lm hi lng mt s ca hng cung ng. Tuy nhin, trong nn kinh t th trng cnh tranh s lun tn ti, v mi ca hng s dng nhng th mnh ca ring mnh ginh ly v th v th phn trn th trng. Vi nhng th mnh t vic mang li mt m hnh cung cp hoa ti tng i mi, v tr kinh doanh tng i thun li (t ngay trung tm thnh ph) hn so vi nhiu ca hng kinh doanh hoa ti khc. Thm vo i ng nhn vin chuyn nghip, c hc qua nhng lp o to k nng lin quan n ngnh ngh kinh doanh. Kh nng to mi quan h vi nhiu khch hng l doanh nghip, nh hng, khch sn ln. Thm vo l kh nng tip th gii thiu ca hng n

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vi th trng mc tiu l tng i tt, thi im m ca hng hoa gn vi nhiu dp l 14/2, 8/3, Kh nng ti chnh ca ca hng l tng i tt, phn ln vn ban u b ra u l vn t gp ca ch u t, nn vic linh ng trong ngun vn tng i tt v khng phi chu p lc t pha ch n. Nu sau khi i vo hot ng cn thm vn th vic vay tin cng khng gp nhiu kh khn. T nhng th mnh trn chng ti tin rng m hnh ca hng hoa t chn ca nhm sau khi c thnh lp s c kh nng chim gi c 0,3% nhu cu ton th trng tng ng vi 1,179,125bng (cy, nhnh)/ nm, trong : Loi hoa Hoa hng Hoa ly Hoa lan Hoa ng tin Cm chng Tng T l cc loi hoa 0.5 0.1 0.1 0.2 0.2 1.0 S lng 589,563 117,913 117,913 176,869 176,869 1,179,125 n v bng cy nhnh bng bng

Tuy nhin trong thng u tin thnh lp d n, chng ti d tr doanh s bn s khng t c nh mong mun v cn thi gian thuyt phc khch hng v cho h lm quen vi m hnh mi, c th: Thng 1: 40% cng sut ca 0,3% nhu cu ton th trng, tc l thng u tin d n i vo hot ng ch t c 40% cng sut. Thng 2: 60% cng sut, nhng do trong thng ny c ngy l valentine nn d kin nhu cu tng cao dn n doanh thu s cao hn nhiu. Thng 3: 80% cng sut, lc ny d n c th thu ht c nhiu khch hng, tm kim c nhiu i tc v trong thng ny cng c ngy l 8/3 nn nhu cu s tng mnh. T thng th 4 tr i d kin d n s t 100% cng sut.

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Qun tr d n u t 2.5 Trang thit b:

D n ca hng hoa t chn Q1

DANH MC TRANG THIT B S th S n Tn thit b n gi t lng v 1 My tnh tin 1 ci 2,100,000 6,000,00 2 My lnh 1 ci 0 3 ng phc nhn vin 8 o 100,000 4 Dao, ko 5 b 40,000 5 Bnh ti 5 ci 14,000 6 Bnh chng hoa ln 6 ci 65,000 7 Bn lm vic 1 ci 920,000 8 K trng by hoa 2 ci 2,200,000 9 Gh ch cho khch (di) 2 ci 700,000 (Phn chi ph thit k nhm c tham vn trc tip bi Ph xinh). 2.6 a im 2.6.1 Cc phng n so snh: 1) Phng n 1: - a im: s 10, Paster, Q.1, Tp H Ch Minh. - M t a im: cui ng Paster qun 1. - Chi ph thu mt bng: 28.000.000 . 2) Phng n 2:

Tng chi ph 2,100,000 6,000,000 800,000 200,000 70,000 390,000 920,000 4,400,000 1,400,000

- a im: 26, H Tng Mu, phng bn Ngh, Q.1, Tp H Ch Minh. - M t a im: Ng 3 H Tng Mu v Ng c K, gn i l Hm Nghi v cu Khnh Hi. - Chi ph thu mt bng: 16.524.000 VND (900 USD). Sau khi cn i cc ch tiu v li nhun, chi ph, v tr thun li cho

vic kinh doanh ca ca hng (trung tm thnh ph, gn cc cng ty, vn phng kinh doanh,, chi ph thu mt bng khng qu cao) nhm u t quyt nh chn phng n 2 lm a im thc hin d n.

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2.6.2 iu tra thin nhin: a im gn sng Si Gn, c nhit thong mt, m ph hp cho vic bo qun hoa ti. 2.6.3 iu tra x hi: Mt bng trung tm qun 1, ni tip gia qun 1 v cc qun ln cn, c cc c im ca v tr sau : - Gn cu Khnh Hi, ni c cng trnh mi m bo cho vic i li d dng, giao thng khng b tt nghn. - Khu vc tp trung cc ngn hng ln, cng ty, vn phng, khch sn, ca hng n phc v gii cng chc,. 2.6.4 M t a im c th: - V tr ca hng: 26, H Tng Mu, phng bn Ngh, Q.1, tp H Ch Minh.

Nm trong khu tam gic Hm Nghi, L Li, Nguyn Hu. Pha nam gip vi i l Hm Nghi. Pha ty gip ng Tn Tht m.

Pha bc gip ng Hunh Thc Khng.

-

ng nam gip i l Nguyn Hu. Din tch: 4m*25m=100m2 Gi thu:16.524.000 VND (900 USD). iu khon thanh ton: thu di hn ( 3 nm ). t cc trc 3 thng. Sau 1 nm hp ng s c iu chnh gi c ln xung 1 ln theo gi th trng, tuy nhin khng qu 10%/nm.

Hin trng mt bng : mt bng trng, tng sn, sn gch, 1 trt 1 lu, 1 toalet.

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a im ca hng hoa chp t v tinh

V y l bn a im kinh doanh v cc khu vc ln cn

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Qun tr d n u t 2.7

D n ca hng hoa t chn Q1

Thit k ca hng:

Cch b tr v thit k Flower Shop:

Mt ng chi tit ca flower shop: H thng ca l c sn ca mt bng thu nn chng ta ch lm li phn sn, n in, nc thch cao, bin hiu, b tr ca hng.

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D n ca hng hoa t chn Q1

Mt bng v shop hoa hon chnh:

Mt s cch b tr hoa: Sau khi thit k ca hng xong th chng ta c th ty chn cch by tr hoa trong shop sao cho ph hp vi khng gian v phong cch ca ca hng. Sau y l mt s cch by tr hoa ti tham kho:

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Qun tr d n u t 2.8

D n ca hng hoa t chn Q1

T chc sn xut kinh doanh: Trong qu trnh d n i vo hot ng d kin s chia thnh nhng b phn

nh chuyn mn ha v d qun l hn. D kin s chia thnh nhng b phn, cng vic sau: 2.8.1 Cung ng sn phm (cm hoa): Nhim v chnh ca b phn ny l to ra cc sn phm hoa (cch trang tr cc lng hoa, gi hoa p) p ng nhu cu ca khch hng. iu quan trng nht ca mt Flower shop l mu m nhng gi hoa phi p, bt mt, nh vy mi thu ht c nhiu khch hng Cc kiu hoa phi thu ht c khch hng ngay t ci nhn u tin. Mc ch l tm c s hi lng ca khch hng, c bit l khch hng mi, khch hng kh tnh. Sn phm lm ra phi c s phong ph, a dng trong chng loi, mu m hoa. 2.8.2 Thu mua nguyn liu u vo: y l b phn ng vai tr rt quan trng, v n nh hng trc tip n tnh hnh hot ng ca cc b phn khc trong ca hng. Nhim v chnh ca b phn ny l tm i tc cung ng nguyn liu u vo cho ca hng. Bn cnh phi m bo oc cht lng ca ngun nguyn liu ny. Tm kim i tc tt, kh nng p ng kp thi ngun hng l mt trong nhng nhim v v cng cn thit ca b phn ny. 2.8.3 Giao dch, tiu th sn phm: Nhim v: Sn phm hoa ca hng to ra cn c thng tin n khch hng. y l nhim v ca b phn giao dch, tiu th sn phm. B phn ny tm kim i tc tiu th, lin quan n cc nh hng, khch sn, cc cng ty vo nhng ngy k nim thnh lp hay t chc khai trng mt s kin c bit ca cng ty. 2.8.4 T vn, dch v khch hng:
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Nhim v chnh: gii p thc mc ca khch hng lin quan n sn phm ca ca hng, ng thi thng tin n khch hng nhng dch v mi nht, tt nht m cng ty dnh cho khch hng ca mnh. Ngoi ra, t vn cho khch hng nhng sn phm hoa thch hp trong nhng s kin khc nhau ca khch hng nhm lm cho h hi lng hn, a thch hn sn phm hoa ca ca hng. y chnh l qu trnh to ra s khc bit trong hot ng kinh doanh ca ca hng. 2.8.5 Qun l: Nhim v: Qun l trc tip cng vic kinh doanh hng ngy ca ca hng: tnh hnh doanh thu, sn lng hoa bn ra c trong ngy, tinh thn lm vic ca nhn vin. Bn cnh n c, theo di hot ng ca cc b phn trong ca hng nhm c chin lc ph hp vi nhng bin i ca th trng, khch hng, nh cung ng Cc chin lc marketing, chiu th, khuyn mi, u i ca ca hng l mt trong nhng nhim v chin lc ca b phn ny. 2.8.6 Giao hoa: Nhim v: giao hoa n cho khch hng nh nh hng, khch sn, theo cc n t hng trc. Lu : Tuy c s phn chia cng vic nhim v c th ca tng nhn vin nhng mc tiu chnh ca ca hng l lun p ng kp thi v lm hi lng khch hng nn khi hon thnh cng vic ca mnh mi nhn vin cng c trch nhim tr giup cc cng vic chung ca hng. 2.9 Nhn lc v lao ng 2.9.1 Giai on thnh lp d n: Do mi thnh lp, thun tin hn trong vic qun l, gim st tin thc hin d n v mt s hn ch nht nh nn ngun lc chnh c s dng ch yu l thnh vin ca d n. C th nhim v tng thnh vin nh sau:

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D n ca hng hoa t chn Q1

Nghin cu, kho st th trng u vo: Trm Th Hong Anh Nghin cu, kho st th trng u ra: inh Vn Phc La chn quy m, cng sut, gim st d n: Nguyn Th Dim Hng Cn c php l, thit k ca hng: Phm vn Hng a im xy dng: Nguyn Th Dim Phng T chc sn xut kinh doanh: T Th Xun Mai Nhn lc v lao ng: Phm Th M Kim Phng thc t chc thc hin: L Nht Qunh Phn ti chnh ca d n: V Th Phng Kim v L Thin Tng

2.9.2 Giai on vn hnh: Do trong qu trnh kinh doanh s c nhiu cng vic pht sinh nn cn s dng c ngun lc bn ngoi v bn trong t chc. i vi vic tuyn nhn vin th phi l nhng nhn vin c kinh nghim, c th x l cc tnh hung bt ng tht linh hot, sng to, c kh nng thch ng tht nhanh nu cng ty xut hin nhng nhim v mi. Ty thuc vo yu cu cng vic, tnh hnh th trng thc t v mt s yu t khch quan khc m trong qu trnh d n i vo hot ng s c s iu chnh, tuy nhin ban u d kin s lng nhn vin v mc lng nh sau: BNG LNG S lng Mc lng Cng vic Tng lng (ngi) (ng/thng) Thu mua nguyn liu 1 3,000,000 3,000,000 Cm hoa 2 2,500,000 5,000,000 Giao hoa 2 2,500,000 5,000,000 Thu ngn 1 3,000,000 3,000,000 Qun l 1 5,000,000 5,000,000 Tip th, t vn khch hng 1 3,000,000 3,000,000 TNG CNG 24,000,000

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D n ca hng hoa t chn Q1

Lu : D l thnh vin ca d n hay thu ngoi cng u c tnh lng nh nhau khi tham gia thc hin cng vic ca ca hng. 2.10 Phng thc t chc thc hin : Do quy m d n khng ln nn cc cng vic (theo bng bn di) c cc thnh vin d n tin hnh, khng cn phi t chc u thu hoc mi ngi hp tc thc hin. S dng phng php s PERT t chc phng thc thc hin d n nh sau: Cng vic M t Trnh t Thi gian (Tun) 3 1 1 2 3 2 1

A B C D E F G

Tuyn dng lao ng t, mua hoa Thu mt bng Xy dng website ca cng ty Xy dng, thit k li ca hng Mua sm trang thit b Phn cng lao ng

Lm ngay Lm ngay Lm ngay B, C C E A

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Chng ta c th din gii theo s PERT nh sau:

1 3 5 2 A,3 0 0 0 0 B,1 1 3 2 4 D,2 G,1 5 6 6 3

C, 1

2 F,

3 1 1 0

E, 3 4 4

4 0

S PERT Tng thi gian hon thnh cc cng vic l 6 tun.

ng Gantt C E F, tc l cc cng vic ny khng c php chm

tr, phi tin hnh lin tc.

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D n ca hng hoa t chn Q1

Phn 3 PHN TCH TI CHNH CA D N

3.1 Tng kt nhu cu v vn u t v cc ngun vn: 3.1.1 Tng vn u t cn thit: Hng mc 1. Vn u t c nh ban u 1.1 Tin thu mt bng t cc 1.2 Ph ng k kinh doanh 1.3 Chi ph thit k 1.4 Trang thit b Bn lm vic K trng by hoa Gh ch cho khch My tnh tin ng phc nhn vin Dao, ko Bnh ti Bnh chng hoa My lnh 2. Vn lu ng cn thit Tng 3.2.2 Ngun vn: D n s dng 100% ngun vn ch s hu, vi sut sinh li i hi l 2%/thng. 3.2 Phn tch ti chnh ca d n 3.2.1 Doanh thu ca d n: Doanh thu ca ca hng hoa d kin t 0.3% nhu cu th trng thnh ph H Ch Minh v cc vng ln cn. Tuy nhin, thng u tin doanh thu ch t 0.4 vi doanh thu d kin. S tin 99,725,000 49,572,000 150,000 33,723,000 16,280,000 920,000 4,400,000 1,400,000 2,100,000 800,000 200,000 70,000 390,000 6,000,000 8,155,311 107,880,311

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D n ca hng hoa t chn Q1

Nm th nht: Thng 1 2 3 4 5 6 7 8 9 10 11 12 Nm th ba: Thng 1 2 3 4 5 6 7 8 9 10 11 12 Doanh thu 111,406,463 404,356,126 559,949,298 402,301,118 464,193,598 507,518,333 550,843,069 594,167,805 618,924,797 690,095,093 653,242,219 618,924,797

Nm th hai: Thng 1 2 3 4 5 6 7 8 9 10 11 12 Doanh thu 618,924,797 708,126,475 743,287,016 618,924,797 618,924,797 618,924,797 618,924,797 618,924,797 618,924,797 718,691,538 669,213,951 618,924,797

Doanh thu 618,924,797 708,126,475 743,287,016 618,924,797 618,924,797 618,924,797 618,924,797 618,924,797 618,924,797 718,691,538 669,213,951 618,924,797

Bng tng hp doanh thu: Doanh thu nm 1 Doanh thu nm 2 Doanh thu nm 3 3.2.2 Chi ph:
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6,175,922,000 7,790,717,000 7,790,717,000

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D n ca hng hoa t chn Q1

Chi ph c nh: Chi ph bn hng v qun l Tin thu mt bng Tr cp i li Chi ph khc Khu hao Tng nh ph hng thng Chi ph bin i cho 100 bng/ nhnh - hoa cc loi: Mua hoa Tin hoa hng bn hng Ph vn chuyn Bng m Giy gi, gi hoa Tng bin ph 3.2.3 Kt qu kinh doanh: Sau khi tng hp, tnh ton cc s liu nhm a ra kt qu kinh doanh thng qua 2 ch tiu ti chnh nh gi d n nh sau: Hai ch tiu nh gi d n: NPV: 6,008,884,147 ng > 0 IRR: 89% >> 2% (chi ph vn). Ta thy c hai ch tiu u cho thy d n rt kh thi. Nu d n c a vo thc hin s mang li li nhun rt ln cho ch u t v p ng nhu cu thc t cho khch hng ti cc vng ln cn. 1,277,500 49,000 17,500 17,200 1,300 1,362,500 30,000,000 16,524,000 5,000,000 2,000,000 1,393,000 54,917,000

Phn 4

KT LUN
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D n ca hng hoa t chn Q1

Sau qu trnh nghin cu, tm hiu thc t kt hp vi vic thu thp thng tin chi tit. Tng hp thng tin v s liu cho thy D n ca hng hoa ti qun 1 hon ton kh thi. D n c tin hnh s gp phn mang li li nhun cho ch u t, c quan thu, gii quyt vic lm v quan trng hn ht l gp phn lm tng v p vn ha, cuc sng tinh thn cho ngi dn thnh ph. Rt mong d n ca nhm c Thy Lm Tng Thoi - l ngi thm nh, ph duyt chp thun.

LI CM N Nhm xin gi li cm n chn thnh n thy Lm Tng Thoi tn tnh hng dn v truyn th nhng kin thc, kinh nghim thc t qu bo trong vic lp v thm nh d n u t cho lp K06407A ni chung v nhm thc hin d n ni ring trong thi gian va qua. Knh chc thy nhiu sc khe v thnh t trong cng vic ln cuc sng!

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