Introduction to the paint industry

%he classiIication oI the paints industry can be made

either product-wise or sector-wise
Product wise:
Decorative segment :
Industrial segment :
Sector wise :
organized
unorganized sectors
CurrenL scenarlo
W %he market size oI the Indian paints sector has been
pegged at Rs 2.10 bn.
W %he per capita consumption oI paints in India stands
at 0.5 kg per annum.
W %he unorganized sector controls around 35 oI the
paint market.
W %he paints sector is raw material intensive, with over
300 raw materials (30 petro-based derivatives)
involved in the manuIacturing process.
%op Indian player in paint industry are..
W 1. Akzo Nobel
W 2. Asian Paints
W 3. Berger Paints
W 4. Kansai Nerolac Paints
W 5. Shalimar Paints
The major growth drivers of the
industry:-
1.Increasing level oI income and education
2.Increasing Urbanization
3. Increasing share oI organized sector
4. Development oI the Realty, Automobile and InIrastructure
sector
5. Availability oI Iinancing options
6. Increasing Penetration in the Rural Markets