Title of the topic BUSINESS ENVIRONMENT IN PARLE PRODUCT LIMITED

Introduction to topic
Topic business environment of Parle product

Pvt ltd

Introduction
for almost 80 years. Makers of the world's

largest selling biscuit since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India its now just a multi-million dollar company

History of company
In 1929 company was established when

British were ruling in India Place- in Mumbai first plant was started Manufacture sweets and toffees In 1939 Parle begun manufacturing the biscuits Parle Monaco and Parle glucose were first brand to be introduce

Product mix
Biscuits
Parle G Milk Shakti

Confectionary
Melody Mango bite

Parle - Magix
Krackjack Monaco Digestive Marie Hide & Seek Mayfair Cookies

Pippins
Kismi Toffee Orange Candy Must Bites Sixer

SOME OF THE TOP PARLE BRANDS IN CURRENT SCENARIO

PARLE-G

HIDE KRACK JACK

EEK

Hide & seek

Annual growth rate of Biscuit industry

Annual Growth Rate Of Biscuit Industry In India
18 16
14

12
10

8 6 4 2
0

Annual Growth Rate Of Biscuit Industry In India

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

Market share of the company

Market Shares
10

31 15 Britannia Parle Sunfeast

Priyagold

Others

35

Environment of Parle
GLOBAL ENVIRONMENT

Political Environment
company is free to take its all internal or

external decisions Just in India they have pay heavy amount of excise duty other wise they has no problem with the political affairs

Economic Environment
Growth strategy Economic systems Economic planning Industry

Removal of regional imbalances Price and distribution controls Economic reforms Human resources Per capita and national income

Agriculture
Infrastructure Financial and fiscal

sectors