Croup no 6

W SPASPl SPLkPA8
W uLv8A! SAPA
W SunLPA CPCukSL?
W ASPlSP vL8MA
W MA?Ank CC?AL
W SuA8nA uAS
IMCk1ANCL W1 UALI1 DIMLNSICNS CCML1I1ICkS
A 8 C k
8LClSlCn 6 4 6
2 8LLlA8lLl1? 6 6 4
1 uu8A8lLl1?
20 SL8vlCL 1
uLLlvL8? 2
A 8 C k
JLlCP1Lu
SCC8L
46 7 4
AC1uAL 8lCL 29k 21k 1k 22k
MA8kL1 SPA8L 27 4 20 8
W JPA1 lS J8CnC Jl1P x ln MA8kL1lnC
!A8CCn?
W uesplLe a greaL preclslon ln Lhelr producL a
good rellablllLy durablllLy and wlLh excellenL
dellveryx ls unable Lo make a proflL
Ans8eason 8ad Serv|ce
W JPC lS S18CnCLS1 JPC lS JLAkLS1?
AnsA ls sLrongesL as lL have 27 markeL share ln
premlum markeL segmenL

x ls weakesL as lL has markeL share of only
8
;uesJPA1 A8L Cs Anu Cus Cl x 1C
C1PL8 8lvALS ln MA8kL1?
AnsCs polnL of parlLles
W x has good preclslon value and durablllLy
whlch ls also a + polnL for 'A'
W Cus polnL of dlsparlLles
8LLlA8lLl1? SL8vlCL
of x ls very bad ln comparlson Lo all oLher
manufacLurers
cosL of producL ls 22k greaLer Lhan 8 C
buL lesser Lhan A le 29k
;uesPCJ uC ?Cu lM8CvL 1PL MA8kL1 SPA8L C8
lM8CvL 1PL 8Cll1A8lLl1? Cl 'x'?JPA1
8LCSl1lCnlnC CllL8 CAn 8L C8LA1Lu C8
CLnL8A1Lu 1C CPCCSL l8CM l1S MA8kL1 SPA8L
8Cll1?
Ans servlce of 'x' can lmproved by focuslng on servlce
secLor and conLrlbuLlng more flnance ln Lhls secLor
whlle malnLalnlng oLher facLors
LargeLlng markeL segmenL le 8 and meeLlng Lhelr
needs wlLh good servlce and laLer on creaLe new
cusLomers lncrease markeL share
;uLSJPA1 8LCSl1lCnlnC MA8kL1 JlLL ?Cu
8LCCMMLnu lC8 'x'JP? nC1 ll ?Cu
8L!LC1?
ansx should focus on markeL segmenL
domlnaLed by 'A'
;uLSJPA1 S18A1LC? SPCuLu 8L
lMLLMLn1A8LL 8? 'x' Jl1P 1PL AvAlLA8LL
MC8lLlZL CCML1LnCL Cl 8LSCu8CLS?
AnsSaLlsfylng fully 8 of lLs markeL and
creaLlng new cusLomers wlLh lncreaslng
servlce for Lhelr producLs