Strengths 1. Market Share of 70% is one the main strength of PSO. 2.

Company reputation in the industrial sectors adds the strengths for PSO. 3. Product quality is also strength especially in industrial sector. 4. Service quality like plastic cards and non-fuel activities adds the value. 5. Distribution & Fleet network, which covers 81% country retail network, is the key edge on PSO its competitors. 6. Promotional activities add value in brand awareness and attraction of new customers. 7. Innovation like Auto Car Wash helps PSO to differentiate with its main competitors. 8. Storage capacity, which holds 80% of total storage capacity of the country, is also key advantage over its competitors. 9. Technical skills in Fleet management are another strength for PSO. 10.Visionary, capable leadership adds value to PSO strength like their NVRO operations. 11. Financial Stability with strong reserves, paid-up capital adds the trust of stakeholders. 12.Product line width adds long range of products for more revenue opportunities. 13.Castrol brand affiliation with PSO adds strength in terms of brand awareness. 14.Relations with Government one of the key strength of PSO in order to get legal protections. Weaknesses 1. Lost & Dissatisfied customers are major weakness of PSO as they are causing the perception of inefficient PSO. 2. Old retail outlets are major weakness for PSO as they are not enough capable to compete the Shell, Caltex or Total outlets. 3. Untrained staff at outlets is causing inefficient services. 4. Quality assurance is not so effective to build the image of Quality & Quantity.